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AgeForce.dk a meeting place in real and virtual life for senior citizens Presented at 76th IFLA General Conference and Assembly, The Public Libraries Section, Satellitconference, Malmö Aug. 7.-10.

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slide1
AgeForce.dk

a meeting place in real and virtual life for senior citizens

Presented at 76th IFLA General Conference and Assembly,

The Public Libraries Section, Satellitconference, Malmö Aug. 7.-10.

Building strong communities; unleashing the potential of libraries to build community capacity, engagement and identity

by Anne Kathrine Skibelund

[email protected]

Library consultant, Dep. of Development

Roskilde Libraries

Denmark

AgeForce – a successful link between library and senior citizens

slide2

What is AgeForce.dk?

How was AgeForce.dk developed?

How was AgeForce.dk marketed?

How about the future?

AgeForce – a successful link between library and senior citizens

slide3
A senior network for meaningful flexible communities

- for virtual and real life relationships

AgeForce – a successful link between library and senior citizens

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A user driven network

developed by Roskilde Libraries in close dialogue with senior citizens

funded by the Danish Agency for Libraries and Media

developed parallel with EU partnership LL4S

AgeForce – a successful link between library and senior citizens

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AgeForce in vitual life:

A simple and secure kind of facebook

No mail-adress is seen

No fees

No advertising

Only for 50+

With facilities:

groups, blogs, news, bulletin board …

AgeForce – a successful link between library and senior citizens

slide6
AgeForce.dk in real life

Groups of individuals can meet

In their local vicinity

At local library’ premisses

… or where they arrange to meet

AgeForce – a successful link between library and senior citizens

slide7

AgeForce.dk

  • - developed locally in Roskilde
  • - now used nationwide

AgeForce – a successful link between library and senior citizens

slide8

AgeForce was developed user driven from the begining

It all started with a dialogue meeting with more that 100 potential senior citizens

AgeForce – a successful link between library and senior citizens

slide9

- and at workshops testing network ideas and site

AgeForce – a successful link between library and senior citizens

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Marketing strategy

  • - AgeForce is marketed in close cooperation with users
  • - Marketing / PR started locally
  • - Continued nationwide

AgeForce – a successful link between library and senior citizens

slide11

AgeForce in Danish media!

27. Dec. 2009 on National TVnews

resulted in 2000 new members

AgeForce – a successful link between library and senior citizens

slide12
”Timetable”

March 2008 - money granted

Aug. 2008 – first user meeting

Jan. 2009 – the site AgeForce.dk opened

Aug. 2009 – 500 users > first National article

Nov. 2009 – in Danish Radio > 1600 users

Dec. 27. 2009 – in Danish National TV > 3800 users

Now – app. 5200 users + 197 interest groups

AgeForce – a successful link between library and senior citizens

slide13
AgeForce.dk

AgeForce – a successful link between library and senior citizens

slide14
AgeForce –

your new home?

AgeForce – a successful link between library and senior citizens

slide15
Blogging

made easy

AgeForce – a successful link between library and senior citizens

slide16
Groups

AgeForce – a successful link between library and senior citizens

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Potentialities of AgeForce for the library
  • Offering seniors a Democratic, neutral drop-in café
  • Gets an extra platform to brand the library facilities and competences
  • The library web is visible and known to citizens not able to come to the physical library
  • 50+ competences is an extra resource in the library activities and development
  • Make citizens more competent digital citizens

AgeForce – a successful link between library and senior citizens

www.ageforce.dk - sikkert og enkelt netværk for ældre

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The Future of AgeForce.dk:

New national funding 5.300 EURO

3 new Danish library partners

With focus on.

Physical meeting place in libraries

Eductional and marketing materials

Dialogue between libraries and citizens

AgeForce – a successful link between library and senior citizens

slide19
Thank you for listening!!!

AgeForce – a successful link between library and senior citizens

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