Mass Email Users Group Meeting November 27, 2012

1. Mass Email Users Group MeetingNovember 27, 2012

2. Agenda • Welcome • Leadership/Governance • Mobile email presentation(Christina Morgan) • Email template development(Lisa Case) • Member retention in Lyris(Hope Johnson)

3. Leadership/Governance • IT Governance Video • Communities of Practice - information on CoPs including links to charters, schedules, etc. • Please stick around after meeting if you are interested in helping lead MEUG.

4. Communities of Practice

5. What is a Community of Practice (CoP) • Part of the IT Governance Process which sets the direction for work in IT • Formed by IT professionals coming together to figure out how to implement these directives • IT priorities for 2012-2013 • Alignment of IT staff across UMN • Clarify IT prioritization process • PeopleSoft Upgrade Project • E-learning technology infrastructure • Reduce costs of administrative functions such as IT • Develop an IT risk framework for security and privacy

6. How Do CoPs Get Work Done? Formal CoP • Has a specific charge from IT Leadership based on priorities from the governance process • Has a leader, but anyone can participate • Self governing, writing its own formal CoP charter and operating procedures • Current formal communities of practice: IT Leadership, Help Desk Consolidation, Information Security Framework, E-learning Informal CoP • A group of people with a topic or problem that they wish to explore • Not given a specific charge as part of the governance process • Still must have leadership and charter • Current informal communities of practice: Net People, Code People

7. CodingEmail for Mobile

8. Before we begin Code example: http://giving.umn.edu/email/archive/FY13/mobile-template.html Sample Litmus report:https://morganrainey.litmus.com/pub/a/e060909/email_clients

9. ChallengeA significant amount of our mass email is being opened on mobile devices. Goal Create mobile friendly emails.

10. Mobile Email Studies:Fun Facts • 90% of smartphone owners access the same email account on mobile and desktop.ExactTarget– “The 2012 channel preference survey” (2012) • 78% Of U.S. Email Users Will Also Access Their Emails Via Mobile By 2017 – Forrester Research “Email Marketing Forecast 2012 – 2017″ (2012)

17. Let’s Look at the Code! img[id="screenshot"] { width: 325px !important; height: 106px !important; }

18. Quick Tips • Use percentage instead of fixed pixels. • One column layout is more dependable • You can hide certain elements (e.g. pictures) depending on registered screen width. • Embrace the chaos, graceful degradation, and managing expectations

19. Comments?

20. Member Retention Policy

21. Policy Overview Each month at the beginning of the month, the Messaging & Calendaring Services Team reviews lists and identifies ones that have not been used in 6 weeks The team sends notices to the list administrators informing them that they have 3 days to clean up their list members or the members will be removed List administrators are not removed List content and reports are not affected Purpose of the Policy Keep service operational by keeping our member licenses under the 2 million member limit Member Retention Policy

22. Lyris Metrics • We continue to get closer to our member license limit • Our daily use ranges from 2-18% of our member licenses

23. Member License Usage Today's member count: 1,855,685 • 618,863 UMF Global External List (GEL) • 140,674 Internet IDs on Global Internal List (GIL) • 1 million used for Type 3 (i.e., list admin loaded) members 70% of the Type 3 members already exist on the GEL and GIL