Enabling and Improving the Use of Mobile e -Services

1. Enabling and Improving the Use of Mobile e-Services ETSI STF285 Final Public Workshop BenQ Mobile, Munich, Germany May 4-5, 2006 BenQ Mobile, Munich, Germany

2. Agenda: Thursday, May 4 User Education and Setup Procedures 10:00- 10:30 Registration 10:30- 11:15 Introduction of ETSI and STF285 11:15- 12:30 Parallel sessions 12:30- 13:15 Lunch 13:15- 16:50 Parallel sessions 16:50- 17:00 Concluding remarks 19:00- 22:00 Dinner at Bavarian-style restaurant (self- expense) Flexible coffee and convenience breaks BenQ Mobile, Munich, Germany

3. Agenda: Friday, May 5 Setup Procedures 09:00- 12:30 Setup Procedure session continued 12:30- 13:30 Lunch 13:30- 14:50 Setup Procedure session 14:50- 15:00 Concluding remarks and closure of the Workshop Flexible coffee and convenience breaks BenQ Mobile, Munich, Germany

4. ETSI Specialist Task Force 285 • Bruno von Niman, ITS (vonniman consulting) • Martin Böcker, Siemens/ BenQ Mobile • Margareta Flygt, Sony Ericsson • Michael Tate, BT • (Pascale Parodi, Nokia) • Pekka Ketola, Nokia • Matthias Schneider- Hufschmidt, Siemens/ BenQ Mobile • David Williams, Motorola (majire) BenQ Mobile, Munich, Germany

5. STF285: User Education and Set-up Procedures • Contracted experts representing • Nokia, • Siemens, • Sony Ericsson and • Independent consultants • Takes into account previous work • Open, result-oriented, pro-active work based on consensus • All results agreed with key players in the industry • ETSI Guides to be published in September 2006 BenQ Mobile, Munich, Germany

6. STF 285: Scope • Elaborate the previous work in two key areas: • Set-up procedures • User Education • Provide guidelines on both areas in order to support device and service design: • Support users in first-time device and service set up • Support users in using features and services • Principles identifying minimum quality standards • Ensure a design-for-all approach (universal design) • Outline solutions for ensuring access by the widest possible range of users BenQ Mobile, Munich, Germany

7. Why standards? BenQ Mobile, Munich, Germany

8. http://www.etsi.orghttp://portal.etsi.org What is ETSI? • A European standards organization • Created in 1988 • Officially recognized by the EU & EFTA • Setting globally-applicable standards for • Telecommunications, in general • Radio communications, especially mobile • Broadcasting, and • Related topics • Active in all areas of ICT • Independent, non-profit organization • Offering direct participation of all members • 15,000+ publicationsavailable on-line, for free! BenQ Mobile, Munich, Germany

9. ETSI is… … the home of the GSM™ standards… … and of a lot of others, e.g. ISDN, DECT, DAB, DVB … BenQ Mobile, Munich, Germany

10. ETSI … a founding Partner in The 3rd Generation Partnership Project BenQ Mobile, Munich, Germany

11. ETSI Membership Service Providers & Others 24% Manufacturers Users 51% 4% Administrations 8% Network Operators 13% BenQ Mobile, Munich, Germany

12. Expectations from good standards? 1 (2) • Market relevance • demand by the market • fulfilling market needs • Timely provisioning of • global networking • global interworking • global interoperability • Basis for fair competition • Market growth BenQ Mobile, Munich, Germany

13. Expectations from good standards? 2 (2) • Not too detailed, but unambiguous • Detailed enough in order to allow for multi-vendor operation • Modular structure preferred • Clearly defined interfaces • Technology independence • Easily and fast adaptable to new technology • Usable in different networks BenQ Mobile, Munich, Germany

14. Standardization is • Load sharing • Cost saving • Close Co-operation of competitors • Reduction of solutions to a minimum: preferably →one! • Creation of a critical mass • Bringing about economy of scale • A fight against technical barriers to trade BenQ Mobile, Munich, Germany

15. ETSI TC Human Factors • Responsible for human factors issues in all areas of telecommunications and ICT • Responsibility to ensure ETSI takes account of the needs of all users- generic, older, young, disabled, etc. • Produces standards, guidelines and reports that set the criteria necessary to ensure the best possible user experience • Chairman: Stephen Furner (BT, UK) • Vice Chairmen: Bruno von Niman (ITS, Sweden) Lutz Groh (BenQ, Germany) BenQ Mobile, Munich, Germany

16. TC HF Major activities/deliverables • New wave technologies • Children’s use of ICT • Telecare • Real time communications • Fixed mobile convergence • Minimum HCI for mobiles • User profiles • Enterprise wide systems • Accessibility and inclusion • Textphone access to IP text services • Symbols for access to digital TV • Multicultural interfaces • Deliverables • Around 100 deliverables published so far by ETSI human factors committees • Project Teams/STFs • 31 have completed work to date; 5 are in preparation; more on the way! BenQ Mobile, Munich, Germany

17. ETSI HF Specialist Task Forces - Requirements for assistive technology devices in ICT - Generic spoken command vocabulary for ICT devices and services - Guidelines on the multimodality of icons, symbols and pictograms - Guidelines for ICT products and services:Design for All - Access to ICT by children; Issues and guidelines - Alphanumeric characters in European languages: sorting orders and assignment to the 12-key telephone keypad - Human Factors of work in call centers - Multimodal interaction, communication and navigation - Maximizing the usability of UCI based systems - Guidelines for generic UI elements of mobile terminals and services - Telecare in and outside of intelligent homes - User profile management - Guidelines for the design and use of ICT by children • Duplex universal speech and text communication • Multicultural aspects of ICT • Etc. BenQ Mobile, Munich, Germany