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STICKY CLUSTERS. ‘Using sectoral business clusters to stimulate employer engagement and academic programme development in UHOVI to meet learner needs and local employment opportunities ’. A strategic partnership between the University of Glamorgan and University of Wales, Newport.

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STICKY CLUSTERS

‘Using sectoral business clusters to stimulate employer engagement and academic programme development in UHOVI to meet learner needs and

local employment opportunities’

A strategic partnership between the University of Glamorgan and University of Wales, Newport.

Dr Francis Cowe – UHOVI Deputy Director

Richard Staniforth - UHOVI UK STEM Coordinator

UK STEM Project: STEM Employer Engagement and Workforce upskilling in the South Wales Valleys


UHOVI

A strategic partnership between

University of Glamorgan and

University of Wales Newport

Targeted area of multiple disadvantage across

Heads of the Valleys (31 Communities First areas)

across five counties:

Blaenau Gwent,

Torfaen,

Merthyr Tydfil,

Caerphilly,

Rhondda Cynon Taff

UHOVI Delivery Campuses:

The College Merthyr Tydfil

Coleg Gwent, Ebbw Vale [Pontypool, Crosskeys]

The College Ystrad Mynach [Rhymney]

Coleg Morgannwg Nantgarw [Rhondda,Pontypridd, Aberdare ]

& 30+ Community Delivery Venues


  • UK STEM Project Aims (Nov 2010)

  • “The Project will focus on determining the level 3/ 4+ requirements of STEM employers in South East Wales Heads of the Valleys area.”

  • STEM sectors addressed by UHOVI in the time frame

    • Pharmaceutical and Life Sciences

    • Automotive Technology and Engineering

    • Sustainable Construction and Surveying

    • Food manufacture processing and delivery

    • Digital media and Games

      Project Outcomes (September 2012)

      UHOVI’s is continuing to focus its employer engagement strategy on building ‘Sticky’ clusters of businesses to deliver workforce up-skilling across Welsh Government’s nine Key Sector Priority areas.


Sticky Clusters

Why adopt a cluster approach?

Employer

  • Clear voice – High level profile

  • Reflecting Innovation and Centres of Excellence

  • Sector specific/Industry defined delivery

  • Collaborate to compete through common interest

  • Critical mass to generate learners addressing skills gaps

    University academic and training provision

  • Academic collaboration to a shared approach to employer needs

  • Reflecting Innovation and Centres of Excellence

  • Shared & flexible approach to learning content

  • Quality driven academic offer from Bite-size to FD/Level 4+

  • React to Welsh Government Sector Priorities

    A replicable model to approach multiple business sectors


Case Study – UHOVI Pharmaceutical & Medical Cluster

(by Company and HE)

The Pharmaceutical Companies: Biotec, Brecon Pharmaceuticals, Flexicare, GE , Norgine, Penn Pharma, Polymer Health

Providers: UHOVI (Glamorgan & Newport), Cardiff Met, Swansea, Cardiff University School of Pharmacy, OU Wales;


The Information Request (IR): Defining Cluster Strategic needs

IR more than a TNA… A ‘whole sector’ snapshot

  • A Confidential company strategic review - current/future plans

  • Sector analysis – encouraging employer visibility to:

    academia, students, employee pool, community & government

  • Ambassadorial – pull rather than push – ‘Seeing in’ initiative

  • Current & Projected skills needs from senior managers?

    • Shape of sector workforce by accredited level and role?

    • Existing company training, non/accredited (?) academic levels and progression, CPD, APEL, industry standards

  • Tailoring delivery e.g. WBL, day release, distance

  • Understanding sector cultural v. academic culture


  • Issues addressed

    • Breaking down boundaries – Joining up the dots

      Inter-company confidentiality/competition issues

      • Benefits of collaboration – critical mass

      • Sustainable way forward

      • Sectoral pressure group

        Inter-institution competition

      • ‘Brokering’ a successful collaborative outcome

      • Very local delivery – academics’ workloads

      • Student numbers/caps – flexibility through UHOVI


    Sustainability?

    • UHOVI retention of role as FE/HE ‘broker’

    • Development of bespoke – tailored offering

    • Utilise available support (ESF-ERDF-WG): -

      • UHOVI – DEHOV (UoG – UWN) – HOVEP - ESF (APT)

      • Go Wales – Elevate – REACT – KTP – SIP

    • Develop existing UHOVI 20% STEM take-up

    • Increase 16-19 and bite-size offer

    • Develop sustainable progression routes

    • Build FE &HE Collaboration - core & specialist


    Specialist Support?

    • UHOVI IR identified specific unfulfilled ‘gap’

    • Skills training either expensive or from abroad

    • Bespoke – tailored offering developed working with Universities of Glamorgan, Cardiff, Swansea

    • Utilise skills from individual trained experts

    • Establish a local high specification base

    • Seeking to offer training locally and UK

    • Build further Collaboration - core & specialist


    Community Organisations and Learning Provision in the HOV

    Report Finding:

    “By linking with local businesses … UHOVI would be able to offer a truly unique service … which has responded to local need and demand to up-skill the local workforce and boosts individuals employability, making the local workforce more attractive to businesses. If done properly this has the potential to provide a positive regenerative impact on the area.”

    Crew – Centre for Regeneration Excellence Wales Report (2011)


    Thank you

    www.uhovi.ac.uk

    [email protected]

    [email protected]

    UHOVI

    Crownford House/ Ty Crownford

    Swan Street /Stryd yr Alarch

    Merthyr Tydfil/ Merthyr Tydful

    CF47 8ES

    Tel – 01685 726186 /0800 -1223220


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