Academic Delivery through E-learning in OCL

1. Academic Delivery through E-learning in OCL Name: Ref No: Murad Rattani

2. Introduction of E-learning E-learning = Distance Learning using • Internet • CD-Rom Murad Rattani

3. Organizational Profile • Higher Education Provider • Located in heart of London • Providing HNC (Level 4), HND (Level 5), APDMS (Level 7). • Providing cost effective education to international students. • Qualified and enthusiastic tutors. Murad Rattani

4. Literature Review Methods adopted could be • Webinars • Video Conferencing • Portal System • Providing lecture materials through iPod System. Murad Rattani

5. Literature Review Merits of E-learning • Cost effective • 24/7 availability of tutelage • 24/7 academic contents availability • Flexibility • Self-pacing (convenience) • Elimination of traditional academic study hours. Murad Rattani

6. Literature Review De-merits of E-learning • Unmotivated learning as lack of social interaction. • Lack of monitoring and discipline among the students. • Technological problems. • Uncertain availability of tutors. • Lack of computer application knowledge can be a limitation. Murad Rattani

7. Theoretical background for rationalization of the concept • BCG • Product Life Cycle • Michael Porter’s five forces of competitive strategies • Pest Analysis • Swot Analysis • Stakeholders’ Analysis Murad Rattani

8. Boston Consulting Group • Will help the educational provider to earn more revenue. • Likely to move the college from cash cow to star by increasing the market share. Murad Rattani

9. Boston Consulting Group OCL OCL Murad Rattani

10. Product Life Cycle E-learning programme Murad Rattani

11. Michael Porter’s five forces of competitive strategies • Rivals: Newham College of Further Education. • Suppliers: Web server providers, IT Technicians to assist in creation of portal system. • Customers: Students have less bargaining power at the moment as no other private college is providing this facility. • New entrants: Erect a barrier for the new entrants by investing in latest IT Technology. Murad Rattani

12. SWOT Analysis • Strengths: (all the merits described above) • Weaknesses: (all the demerits described above) • Opportunity: High cost of higher education in UK. More restrictions on student visas. • Threats: Distance learning through e-learning can be jeopardized in those developing countries where there is lack of IT infrastructure. Murad Rattani

13. Stakeholders’ Analysis • Conflicting objectives. • Must be working towards common goals. • Personal goals must be subordinated in front of common organizational goals. Murad Rattani

14. Other theoretical models which can be used • Lewin’s model: Unfreezing, Moving, Refreezing. • Litwins’ model: Transformational factors and Transactional factors. • ADKAR Model: Awareness, Desire, Knowledge, Ability, Resources. Murad Rattani

15. Research Methodology • H1: Should company adopt E-Learning? • H0: Should company not adopt E-Learning? Murad Rattani

16. Research Methodology • Qualitative research • Quantitative research • Types of primary research Murad Rattani

17. Research Methods used Basic tools that are used to conduct qualitative research are face to face meeting, surveys and questionnaires to get opinion of different people for a certain topic or product/service. In this research questionnaire has been used to carry out the research because of convenience and cost effectiveness. Murad Rattani

18. Design of the questionnaire • Open ended questions • Closed ended questions Murad Rattani

19. Results of the Research Murad Rattani

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24. Benefits for the students Mobility access 20% refreshing class work Ready 53% references 27% Murad Rattani

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27. Timing scheduling of the research Murad Rattani