Effect-to-Cause Model (Production Model). Basic Idea → Desired Effect (define process message) Medium Requirements ← Desired Effect Content, Production, People, (cause) Pre,Production , Post (cause ) → Message Actually R eceived Degree of Success ↙
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Basic Idea→Desired Effect
(define process message)
Medium Requirements ←Desired Effect
Content, Production, People,
Pre,Production, Post (cause) →Message Actually
Degree of Success ↙
Real Effect & Evaluation
Is it worth doing?
→ → → →
Is it doable?
→ → → →
Facilities and equipment
e.g. Executive producer, Producer, Director,
Actor, Writer, Art director…
e.g. Technical director, Lighting director,
Camera operators, Video editor…
It normally lists the major features of a product that the host should mention, although the presentation itself is ad-libbed.
It may be used for a variety of nondramatic programs, such as interviews, cooking shows, or commercials.
It contains the complete dialogue, narration over video, and all major action cues.
Break the rules
Research & study
Understand your client, competitor, market…
demographic & psychographic
The electron beam first scans all the odd-numbered lines, from left to right and from top to bottom. This first scanning cycle produces one field. The beam jumps back to the top and scans all the even-numbered lines. This second scanning cycle produces a second field. The two fields make up a complete television picture, called a frame.
The electronic beam scans each line from left to right and from top to bottom. This scanning cycle produces one complete frame. The beam then jumps back to the top to start a new scanning cycle to produce another complete frame.