1 / 16

By: Victoria Vancoevorden

Rethink Relaxation. By: Victoria Vancoevorden. http://www.grenadaexplorer.com/spice/photos.htm. Introduction. Location About Culver City Why Culver City. Culver City, CA. http://www.bestplaces.net/city/california/culver_city. http://homesonwestside.com/Culver/Culver_shopping.html

haracha
Download Presentation

By: Victoria Vancoevorden

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Rethink Relaxation By: Victoria Vancoevorden http://www.grenadaexplorer.com/spice/photos.htm

  2. Introduction Location About Culver City Why Culver City Culver City, CA http://www.bestplaces.net/city/california/culver_city http://homesonwestside.com/Culver/Culver_shopping.html http://www.examiner.com/la-nightlife-events-in-los-angeles/downtown-culver-city-block-parties http://www.carseka.com/testimonials.php

  3. Company Name, Logo, and Tag Line Rinnóvare Resort & Spa Rethink Relaxation

  4. Mission Statement Dedicated to… Comfort Health Happiness http://www.fg2.com/squaredroot/2009/03/ We pledge… Exceptional Service Modern Facilities We Provide… Relaxing, Refreshing, Rejuvenating Environment We Guarantee… Equal hiring & pay Stability Respect http://honestinquiry.com/equality-of-opportunity-or-equality-of-outcome/

  5. Visio Architectural Design- First Floor

  6. Visio Architectural Design- Second Floor

  7. Target Market • Ages 25-49 • Singles, couples, • groups of friends • Working professionals • “Experientials” http://www.visualphotos.com/image/2x3940115/business_people_walking_on_sidewalk_new_york_city http://hellasaustraliavisa.com.gr/

  8. Justification For Existence • Luxury spa + relaxing resort • Escape within the city = convenience • Catering to everyday professionals • Revenue generator for the state • Unparalleled service http://hospitalityrisksolutions.com/2010/02/19/workplace-accident-prevention-needs-to-be-a-higher-priority-in-hospitality-industry-as-survey-shows-most-workers-compensation-carrier-decisions-bases-on-pricing/ http://www.volunteer.noaa.gov/california.html http://www.realestatearch.com/2011/06/website-version-4-0/

  9. Strategic Communication Model Situational Knowledge Goal Setting CommunicationCompetence Anxiety Management http://www.123rf.com/photo_9567929_illustration-of-puzzle-pieces-in-four-colors.html

  10. Communication Channels http://www.flickr.com/photos/marzky/3873080321/ http://www.active-radio.com/ http://www.scientificamerican.com/report.cfm?id=web-20-anniversary http://www.isabelmanalo.com/press/

  11. Messaging Examples Billboard Ad 3930 S. Sepulveda Blvd http://www.the-beheld.com/2011/07/equalizing-power-in-salons-and-spas-or.html

  12. Newspaper Ad 3930 S. Sepulveda Blvd Culver City, CA http://www.bullfrogspas.com/hot-tub-blog/hot-tub-dos-and-donts/ http://www.shutterstock.com/pic-3139529/stock-photo-downtown-los-angeles-skyline-at-night-california-usa.html

  13. Internet Banner Ad 3930 S. Sepulveda Blvd

  14. Radio Commercial Script PROGRAM: “Escape The City”- Rinnóvare Resort & Spa WRITER: Victoria Vancoevorden LENGTH: 30’’ 1. ANNCR 1: Does this sound all too familiar? 2. MUSIC: (SFX- ALARM CLOCK GOING OFF, CAR HORN BEEPING, JACKHAMMER DRILLING) (SNEAK IN UNDER LINE 1) 3. ANNCR 1: We know you’re busy with the demands of everyday life, 4. MUSIC: (SFX- ALARM CLOCK GOING OFF, CAR HORN BEEPING, JACKHAMMER DRILLING) (SNEAK OUT UNDER LINE 3) 5. ANNCR 1: but we all need a break sometimes from our stressful routine. 6. MUSIC: (LUNAR KHANDRO CD CUT #1) (FADE IN UNDER LINE 5) 7. ANNCR 1: At the Rinnóvare Resort & Spa in Culver City, we pride ourselves on 8. providing guests with a relaxing escape right within the city. Come visit 9. our full service spa, eat at the Organic Cuisine restaurant, and melt your 10. stress away at the fitness center. You can escape the city without even 11. leaving. The Rinnóvare Resort & Spa, Rethink Relaxation. 12. MUSIC: (LUNAR KHANDRO CD CUT #1) (FADE OUT UNDER LINE 11) 13. ANNCR 2: Conveniently located at three-nine-three-zero south Sepulveda boulevard. Visit us at w-w-w dot rinovare dot com. ###

  15. Twitter Page Message Samples http://www.wired.co.uk/topics/twitter • Getaway this weekend! First 100 people to retweet this message receive $25 spa credit and free dinner at Organic Cuisine! • Great V-Day Deals! Enjoy 30% off all spa packages Feb. 12-18, plus complimentary wine! • Rinnóvare really goes green. We are officially LEED certified. Check out how we did it at www.rinovare.com/wecare • #GDLA is going to feature us on their “around town” segment Friday @9am! Be sure to tune in!

  16. Conclusion Rethink Relaxation http://www.travelodgeculver.com/attractions.htm

More Related