WELCOME, new vocation directors!

1. How VISION Vocation Guide works for you WELCOME, new vocation directors! Presented by PATRICE TUOHYPublisher/Executive Editor, VISION VOCATION GUIDE Chicago, July 17, 2013 VISION is an award-winning publication of the National Religious Vocation Conference

2. VISION is your publication • VISION Vocation Guide in print and online is published by TrueQuest Communications on behalf of the National Religious Vocation Conference. • It is an NRVC publication—that means it is your publication. It is specifically designed to provide Vocation Directors with an effective resource for vocation ministry. • It is the most comprehensive vocation resource available in print and online.

3. Distribution: All eyes on VISION Print—throughout the U.S. and Canada: • 125,000 VISION Vocation Guide • 130,000 parish posters in English, Spanish, and French • 125,000 multilingual bookmarks distributed Digital Edition—worldwide: • A fully searchable and clickable electronic replica of the VISION printed guide is available at:http://www.digitalvocationguide.org. • FREE Apple or Droid app of the digital edition Website—worldwide: • VISION Vocation-Network.org receives approximately 300,000 new and unique visitors each year. • An average of 5,000 new people complete online profiles each year, and 90 percent are seriously discerning.* *Based on reader survey responses to the question, How seriously are you discerning a vocation?

4. Award-winning editorial content VISION articles generally fall into the following categories: • Prayer and discernment . Religious Life . Community spotlight • Priests . Sisters . Brothers . Missionaries . Being Catholic VISION blog covers religious in the news, vocation stories, general Catholic items. The editors welcome story ideas and suggested authors. Being featured in VISION is great way to promote your community, so keep us in mind if you have a member with an interesting ministry or unique vocation story. VISION is a member of the Catholic Press Association and has received a number of awards for editorial excellence. VISION’s website was named a Top 10 Vocation website by the U.S. Conference of Catholic Bishops

5. Lively and unique online features VISION online features are available in English, Spanish and French: VocationNetwork.org MAIN FEATURES: [ • VocationMatch.com • Community Search • Calendar of Events/Opportunities IMPORTANT: Our Opportunities section is very popular and will help draw people to your events. Please use it. Your opportunities also are linked to your online listings. • VISION articles, E-Vocation newsletter, educational resources, and SpiritCitings blog. • Quizzes and indexes. Feel free to suggest additional links for us to add in our web index, and if a member of your community has a blog, let us know and we will add it to our blog index. • Extensive Social Netwoking, particularly on:Facebook/Twitter/ You tube Channel • Questions Catholics Ask, an award-winning column on Catholic teaching by Alice Camille. • Seasonal features, such as Advent meditations and Lenten online retreats.

6. Unsurpassed advertising benefits INCLUSION IN VISION VOCATIONMATCH.COM This highly successful online service–featured in People and TIME magazines and on the CBS Evening News–matches discerners’ interests and backgrounds with your community’s lifestyle, charism, and candidate requirements. Readers benefit by focusing their search for the right vocation and community. You benefit by connecting with qualified candidates who are genuinely interested in you.How it works: As an advertiser, you create a profile in the VISION. When someone goes through the Match, their answers are matched against the participating community profiles and the results page shows the matches. You can view and revise your community profile at any time by logging in to the Advertiser Area. Advertiser Area Demonstration: Go to the Advertiser Area and login with your email address and password.You will land on the Statistics page, which shows how many views, click throughs, and profiles the community has received. See other tabs across the page: Prospects, Listings, Contact, Match Profile, etc. Prospects: This page lists the names of prospects who have requested info about your community. Match Profile is where you can review and change your community’s Match profile. Please see our video tutorials “Updating your directory”: and Updating your Match Profile for more detailed instructions.

7. Unsurpassed advertising benefits (continued) • MULTIMEDIA EXPOSURE • Free print and online descriptive listings with your display ad. • Free posting of a video in your online listing (must be under 2 minutes). Also included on VISION’s youtube channel: http://www.youtube.com/visionvocationguide. • Free online postings of vocation events. • MULTILINGUAL EXPOSURE through our online features in Spanish, including EncuentroVocacional, and free Spanish and French listings and select articles and features in French. • UP-TO-THE-MINUTE READER RESPONSES and monthly status reports of online activity. Please note we also post up-to-the-minute discerner response statistics: http://www.VocationNetwork.org/statistics/response_statistics. Click on last year for comparison. This link found on the Advertiser page, lower left. • ADVERTISING OPTIONS to fit any budget. • EXCEPTIONAL CUSTOMER SERVICE from professionals committed to addressing your needs.

8. Print/online advertising options Best approach is a multimedia approach (print and online exposure). Larger ads do better than smaller ads. All ads should have simple, positive messages. • With your print display ad, you get a free 150-word descriptive listing that appears in the guide and online. You can also submit a 2-minute video to accompany your online listing. • Web and digital ads can be purchased in addition to a print display ad or can be purchased along with the purchase of a stand-alone directory listing. Web ads circulate throughout the VISION site. There are several different sizes available. You are sent monthly reports of how many views and click throughs your web ad has received. • Current ad rates posted online.

9. Comprehensive promotion plan VISION commits significant resources each year to promoting its publications and vocations. Advertising • Google Sponsored Ads/Yahoo ads to draw traffic to the site • Print and web ads in various Catholic magazines, newspapers, online services, and program books Multilingual Promotional Materials • Posters, bookmarks, and other promotional items distributed to parishes, campuses, and youth conferences. Public Relations and Conventions • Periodic Surveys and Press Releases on Vocation Trends/Monthly E-Vocation Newsletter: http://www.vocation-network.org/advertisers. • Media interviews on vocations with local, national and international journalists. • Attendance at various conventions, including World Youth Day and the National Catholic Youth Conference. Links from other sites/SpiritCitings Blog/Social Networking: • Links on major Catholic sites and Wikipedia links on articles about religious life and vocations. • SpiritCitings blog highlighting religious men and women in the news. • Active Facebook, Twitter and YouTube pages Please make sure you have a link to VISION to from your site! Please follow our FACEBOOK, TWITTER, and YouTube posts!

10. Thank you for the opportunity to help you in your ministry! Thank you for your time today. Call the VISION offices at anytime with questions or concerns: 800-942-2811 or email us at mail@vocationguide.org. We’re happy to walk you through any steps, troubleshoot, and advise you in anyway we can.