1 / 24

Strategy for Agriculture Exports

1. Flow Of Presentation. Global TrendsConcentration of Modern RetailingAgriculture Trading shares by ChannelConsumer, Product

hao
Download Presentation

Strategy for Agriculture Exports

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    2. 1 Flow Of Presentation Global Trends Concentration of Modern Retailing Agriculture Trading shares by Channel Consumer, Product & Business dynamics Global Super Market supply chain Where do we stand Strengths Weaknesses Strategic Framework for Agri-Exports 360 Degree Model Policy Issues & Way forward Export Opportunities

    3. 2 GLOBAL TRENDS

    4. 3 Concentration of Modern Retailing & Trends

    5. 4 Agriculture Trading Shares by Channel Modern Retailing: HyperMarkets, Super Markets, Discounters Traditional retailing: Street stalls, Growers, Traditional Markets, Growers, Others

    6. 5 Consumer Trends: Greater demand for convenience= fresh cut, processed foods. More diversity of choice, for prolonged seasons Growth of demand for ethnic and exotic products Increased demand for organic and fair-trade products More ready-cooked, take-out foods Growth of out-of-home market Business Dynamics: Buying Consolidation and emergence of Modern Retailing: Straight line sourcing: Elimination of middlemen Large scale trading by retail chains: Uniform, consistent quality over prolonged seasons Large centrally controlled purchasing systems Control of supply chain from production areas: Farm to fork Long term business partnerships rather than trading mindset Channelizing of fruit through large and sophisticated specialized companies Supplier’s response: Increasing collaboration: Marketing boards, large scale farming, cooperatives and collaboration between all stake holders of the value chain. Specialization of functions/ activities Marketing focus on customer demands and changing trends Extension of seasons: Production in multiple regions and countries. Customized growing for customers

    7. 6

    8. 7 WHERE DO WE STAND TODAY

    9. 8 Strengths of Agriculture Low Labour cost 4 seasons and variation of climates Plenty of land Extended seasons: All four provinces Strategic Location in Asia: Feed Regional markets Variation in day and night temperatures

    10. 9 Weaknesses of Agriculture & Export Sector Agriculture: Very small or very large landholding Lack of Cooperatives, large scale to spread the fixed cost factors. No concept of precision agriculture Diseased fruit trees , especially Mangoes & Kinnows. Lack of business and commercial sense. Exports: Major lack of product diversification and new export markets Lack of infrastructure, processing and cold chain facilities to meet SPS and quarantine requirements. Lack of collaboration b/w exporters & farmers for product development. Volume based, rather than value based exports. Serious lack of entrepreneurship & reliable business relationship. Lack of strong government regulations for exports: Quality standards and Supply management. Minimal Super market penetration Price killing by over supply Marketing Failure Over dependence on government & subsidies

    11. 10

    12. 11 360 Degree Model, inclusive of all stake holders

    13. 12 Policy Issues & Way forward

    14. 13 Policy Issues & Way forward

    15. 14 Export Opportunities Immediate: Kinnows: China, Latin America Mangoes: Sea freight Floriculture: Freight solution for exports Potatoes: Better varieties,Value addition & shelf life extension Value added products Pulps & Nectars Packaged vegetables: Kenya example Convenience packaging: ready to eat meals Halal meat exports to Middle East, Europe & Asia. Basmati Rice: Product & Brand development for direct Super Market exports. Contractual farming & Buy back to ensure BRC standards. Dairy exports: Specialty Cheeses & Milk based products

    16. 15 All stake holders need to act UNITED and play their respective roles in a FOCUSED AND SYNERGISED effort to: Make up for lost time By making 360 degree efforts on a war footing To develop world class products & services in next 3-5 years to capitalize on the emerging global trade opportunities Metro’s support to act as a catalyst will always be there. THANK YOU

    17. 16 Back up slides

    18. 17 Developing countries F&V exports to E.U

    19. 18 Steps to Mango Exports

    20. 19 Short term & Long Term volumes

    21. 20 Tentative Cost of Project

    22. 21 Benefits of Metro Above average buying price for Mangoes. Guaranteed buy back No middle men = better profits Long term profitable, reliable business partner. State of the art, transfer of technology. Global supply chain excellence. Massive reach and depth in 31 countries. ** Metro provides a comprehensive farm development, supply chain and marketing solution.

    23. 22 Mango VISION Pakistan Mangoes: Oil/ Gold of the future Build exotic, premium positioning for Pakistan Mangoes = High vaue/kg Build before India.

    24. 23

    25. 24

More Related