1 / 38

Programming for Twentysomethings

Programming for Twentysomethings. 1981-1991. Heather Dimitt heather@lern.org www.linkedin.com/in/heatherdimitt www.facebook.com/heatheratlern www.twitter.com/msheatherd www.lern.org/conference/heather. Programs Tracking Ages. For Those Who Do Track.

hao
Download Presentation

Programming for Twentysomethings

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Programming for Twentysomethings 1981-1991

  2. Heather Dimitt heather@lern.org www.linkedin.com/in/heatherdimitt www.facebook.com/heatheratlern www.twitter.com/msheatherd www.lern.org/conference/heather

  3. Programs Tracking Ages

  4. For Those Who Do Track From What Generation Do You Have the Most Enrollment? 4% 25% 34% 17% 20%

  5. For Those Who Do Track

  6. Needs Assessment Timeline

  7. Family Matters Forty percent of twenty somethings move back home with their parents . --The New York Times Magazine, 8/18/2010

  8. The 2010 census shows the median age at first marriage is now 26.7 for women and 28.7 for men --USA Today, 9/22/2011

  9. Education • According to Reuters, 2/3 of recent graduates carry education loans averaging $24,000. Graduates from high-priced schools may have double or triple that amount of debt. • --reuters.com, 09/21/2011 • About half of Millennial men and 60 percent of Millennial women older than 18 have at least some college education --National Journal Magazine, 5/8/2010

  10. Employment • A Pew Research Report found that unemployment is the highest it’s been in 30 years for 18-29 year olds. --msnbc.com, 7/29/2010 • The number of unemployed youth (16-24) in July 2011 was 4.1 million. --Bureau of Labor Statistics, 8/24/2011 • “This week, the U.S. Census Bureau reported that one in three people, ages 20-29, can’t find work.” --examiner.com, 9/27/2010

  11. Generational Comparison Employment

  12. A Quick Look --USA Today, 2/2011

  13. A Primed Market? A National Institute of Mental Health study, which followed nearly 5,000 children found their brains were not fully mature until at least 25 (and it seems logical that it continues developing beyond that age). --The New York Times Magazine, 8/18/2010

  14. “Emerging Adulthood” Changes at the turn of the 21st century have laid the groundwork for a new stage between the ages of 18 and the late 20s. • Need for more education for an information-based economy • Fewer entry-level jobs • Less rush to marry because of the general acceptance of premarital sex, cohabitation and birth control • Young women delaying child birth due to a range of career options and access to assisted reproductive technology later in life. --Jeffrey J. Arnett, The New York Times Magazine, 8/18/2010

  15. Hot Topics Recreation/Enrichment • Faux Painting • Lampworking • Art & Wine Pairing* • Digital Photography* • Smartphone Photography • Piano by Ear • Guitar • Motorcycle Education* • Hand Gun Safety • Gardening • Sewing • Dog Obedience • Foreign Language* • Sign Language • Creative Writing* • Excursions • Couponing • Personal Finance* • High End Cooking* • Chef lead classes • Wine tasting • Sushi • Cake Decorating • Microbrewery

  16. Hot Topics Recreation/Enrichment • Adult Sport Leagues* • Basketball • Sand Volleyball • Softball • Hockey • Soccer • Pilates • Yoga* • PiYo* • Dance* • Exotic • Hoop • Ballroom Dance • Tap • Hip-Hop • Salsa • Zumba* • Martial Arts • Capoeira • Aikido • Tai Chi* • Kickboxing* • Cardio Boot Camp • Circuit Weight Training • Badminton • Kayaking • Sailing • Long Boarding • Snow Boarding • Hiking • Massage

  17. Nursing/Nurse Refresher* Ambulatory Care Nurse Surgical Nurse Geriatric Nurse Mental Health Nurse Surgical Technologist Sterile Processing/Medical Device Reprocessing EKG Technician Clinical Medical Assistant CNA* Phlebotomy* Dental Assistant Pharmacy Technician* Medical Coding & Billing* Health Information Technology* EMT/Paramedic Firefighting Personal Trainer Therapeutic Massage* Veterinary Assistant Equine Care* Serve Safe Responsible Beverage Service Hot Topics CPE & Workforce Training

  18. Water & Waste Water Technology. NCCER Certifications LEED Construction Management. HVAC* Solar Panel Installation. Solar Thermal Water Heater Installation Residential Energy Auditor Training & Exam Prep Home Inspection Handyman Mechatronics Aviation Maintenance Auto Collision Forklift Operator CDL Irrigation Technician Certified Arborist Sustainable Urban Horticulturalist Electrical Safety* Electrical Apprenticeships* Industrial Maintenance MSSC-Production and Supply Quality Control Six Sigma Lean Mastery Hot Topics CPE & Workforce Training

  19. Leadership Development* Coaching and Mentoring Project Management Professional Bookkeeping/Accounting Office Administration HR/HR Management (SHRM, PHR, SPHR) Paralegal Real Estate Interior Design Substitute Teaching Teaching Nursing Social Entrepreneurship Forensics—CSI Wedding, Meeting & Event Planners Child Development Writing for Online Media Digital SLR Photography MS Office Updates Adobe Creative Suite HTML/Web Designer* CompTIA CISCO VMware Network Security Professional BICSI Hot Topics CPE & Workforce Training

  20. Hot Topics What Else is Working? • ACT Prep • LSAT Prep • ESL • Career Readiness Certificate • Customer Service Training

  21. Where to Expand Current Clients New Clients Existing Products This is what you have now. You have existing products for existing clients. Here’s a good way to expand. Take an existing product to a new audience. New Products Here’s a poor and risky choice. It is extremely difficult to succeed by creating a new product for a new audience. Stay away from this option. Here’s a good way to expand. Create a new product for your existing clients.

  22. Hot Topics What Works for You?

  23. Programming Specifics

  24. Which Day Draws More 20s Enrollment?

  25. Primarily Serve Twentysomethings

  26. Which Time Draws More 20s Enrollment?

  27. Primarily Serve Twentysomethings

  28. Instructional Design “When it comes to learning, Generation Y do not simply hold preferences, but expectations.” --Carina Paine Schofield & Sue Honoré, The Ashridge Journal, Winter 2009-2010

  29. This Has Changed Our World

  30. As Learners • Expect brief, concise and instant information • Low threshold for boredom • Parallel processing • Visual, nonlinear and virtual

  31. Instructional Techniques Doing Is More Important Than Knowing

  32. Classes That “Do” Remember their characteristics and interests: • Colorado State University’s Native Plant Identification field trip-based workshops • Join two popular topics, such as Columbia Area Career Center’s Dinner and a Haunt class. • St. Louis Community College’s Travel on Safari to Africa, a theater presentation of traveling through Kenya & Tanzania with a regionally inspired buffet

  33. What Else Should You Try? • Diversification in delivery • Offer online courses • Develop virtual labs and simulations • Create standard operating procedure materials: job aids, check lists, cheat sheets, etc. • Develop smartphone applications

  34. Professional Development Program Delivery Diversity Contract Training 10% - 30% Seminars 10% - 30% Conferences 10% - 40% Credit 5% - 25% Online 10% - 25% Events 5% - 15% Open Enrollment 25% - 50% Certificates 10% - 30%

More Related