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Public Relations and Marketing

Public Relations and Marketing. 2011-2012 and beyond Rotary, the world’s most trusted service organisation. Why bother with PR and Marketing?. Without PR and marketing we will allow misconceptions to propagate

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Public Relations and Marketing

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  1. Public Relations and Marketing 2011-2012 and beyond Rotary, the world’s most trusted service organisation.

  2. Why bother with PR and Marketing? • Without PR and marketing we will allow misconceptions to propagate • Without it, people – the public, our potential new members and stakeholders are less likely to enquire about joining • Successful PR and marketing will increase interest in our organisation from the whole community.

  3. We know our own image • But does the community? • Rotary is truly an extraordinary organisation, but is all the great things we do, the perception outside of our clubs?

  4. The things we are known for • Research focus groups conducted by RI within Australia revealed a number of interesting findings about Rotary’s image: • The good • The not-so good

  5. The good things we are known for: • Rotarians are generally trustworthy • “They do community stuff” • Leaders in the community • The Rotary wheel is highly recognizable • A privilege to join

  6. The not-so good things • “Its for retired men and woman” • “You have to be rich to join” • “It’s like a secretive society” • “It’s an elitist organisation”

  7. The most common response • “I have no idea what they do”

  8. How do we address image? • Improve Marketing and Public Relations • Work a long-term and focused plan?

  9. The Plan! • It all starts at club level

  10. Club PR Focus - Key Points! • Each club to assign a designated PR Officer/Chair. Preferably a board appointed position. • Every club event/activity has a PR and Membership element planned from the beginning through to fruition.

  11. A question for you! • The common club fundraiser – The BBQ • How could we build in PR so that it is more than just selling sausages?

  12. Club PR Recommendations • Every club : • PR Director • PR Planning for each event • Website • Face book page • Up to date external marketing Eg, Banners • Wear your badge outside of meetings

  13. How can the District help?Role of District PR and Marketing Team 1. Assist and support Clubs to promote and market themselves. 2. Improve the profile and public perception of Rotary in Tasmania

  14. District Assistance to Clubs Resources • Check out the PR tab on the District website – • has many useful articles, documents and information

  15. District Assistance to Clubs - Training and support • Regional PR Training sessions (tba) • north west • North • South • District Level phone and email support

  16. The District Team? • Chris Love - Director and Training • Graeme Snare - Media Relations • Reg Emmet - Website • Rod Oliver - DG Newsletter , RDU, • Tony Reidy Press release activity • Danny Gibson and Paul Hogan - Brand Development

  17. District Initiatives • Public Relations grant • Due July 15 • Up to $15,000 from RI ( $5000 contribution from district) • If successful: • Coordinated marketing campaign • Radio, print, TV, non traditional media

  18. Question? • The End Polio Day was successful on many accounts. • What one district wide event could we hold this year?

  19. Summary and Goals • 2011 - 2012 • All clubs have designated a PR Officer/Director • Ongoing assistance and training to clubs • Large-scale district wide event • 2012 and beyond • Continual improvement in PR and Marketing strategies • Position Rotary as the service organisation of choice in Tasmania

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