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Evaluation Of AFL Central Australia Living With Alcohol

Evaluation Of AFL Central Australia Living With Alcohol. 2005 – 2007 Presented by Ricky Mentha. Evaluation Stakeholders Collaborators. Alcohol Education Rehabilitation Foundation (AERF) Australian Football League Central Australia (AFLCA)

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Evaluation Of AFL Central Australia Living With Alcohol

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  1. Evaluation OfAFL Central Australia Living With Alcohol 2005 – 2007 Presented by Ricky Mentha

  2. Evaluation Stakeholders Collaborators • Alcohol Education Rehabilitation Foundation (AERF) • Australian Football League Central Australia (AFLCA) • Centre for Remote Health, a joint centre of Flinders University and Charles Darwin University • National Drug and Alcohol Research Institute. Curtin University • Tangentyere Council

  3. Background • The evaluation documents the impact of the AFLCA living with alcohol program on anti-social behavior at AFLCA football games: • 2005-2007 • Alcohol strategy • Transport strategy • Healthy lifestyles strategy

  4. AFLCA Alcohol Reduction StrategyPerceived Outcomes • Increase crowd numbers & canteen sales • Eliminate antisocial behavior at matches • Eliminate binge drinking at matches • Promote the living with alcohol message • Show AFLCA as proactive & responsible

  5. Transport Strategy Perceived Outcomes • Decrease number of people staying in town following major events • Provide remote communities a subsidized transport strategy

  6. Healthy Lifestyle Strategy Perceived Outcomes • Aus-kick and Kick-start programs in remote Indigenous communities and major Towns • Increased participation in sport • Football Camps for remote children to develop skills and encourage a healthy lifestyle

  7. Evaluation Methodology Mixed methods Approach! Utilizing Multiple data sources and triangulation Data sources: • AFL Central Australian routine data • Police custody & general disturbance data • Alice Springs Hospital injury data • Key informant interviews • Security data • Direct unobtrusive observations

  8. Results

  9. PROMIS items 2002 2003 2004 2005 2006 Assault* Footy season 6 5 1 3 2 Not footy season 2 1 1 3 2 Other incidents** Footy season 26 19 36 10 4 Not footy season 26 19 23 11 10 Arrests Footy season 3 15 1 3 1 Not footy season 1 2 2 2 0 Totals Footy season 35 39 38 16 7 Not footy season 29 22 26 16 12 * Assaults include aggravated assault **This category comprises: general disturbances, drunkenness, and vehicles interfered with..

  10. Police Data Shows a Decrease in Incidents and Arrests Since the Implementation

  11. Alice Springs Hospital Injury Admission Data • Alice Springs Hospital data included selected ICD10 injury codes relevant to this evaluation. • Each episode related to the admission of one patient. Injuries sustained during the in-season (April-September) and off-season (October-March) was stratified by Indigenous and non-Indigenous status for the period 2002-2006. • We selected data for weekends, which consisted of Friday-Monday inclusive.

  12. Alice Springs Hospital Injury Admissions 2002-2006 by Football Season & Indigenous Status

  13. Injury Admissions to Alice Springs Hospital, 2002-2006 by Indigenous Status and Football Season Football Season • For the non-Indigenous data there was a significant positive year effect, there is an increasing trend in the number of hospitalisations. • However the season effect is non-significant, there is no strong evidence that the number of hospitalisations differs between in and off seasons. • It was very similar for the Indigenous data: a significant year effect showing an increasing trend over time. • However not enough evidence to show a difference between seasons. The season effect was closer to being significant in this data though, with p=0.06.

  14. 2002-2006 AFLCA Alcohol Sales • Alcohol sales decreased 91% in the number of units of alcohol sold for full strength beer between the 2003 and 2004 AFLCA seasons. • The number of units of alcohol for mid-strength beer has increased over the time period shown. • Sales of light strength beer have remained fairly stable at a relatively low level.

  15. AFLCA Alcohol Sales 2003-2006Individual Containers 30,000 25,000 Full strength 20,000 Standard Drink Units 15,000 10,000 5,000 - 2003 2004 2005 Year Units of alcohol sold at AFLCA events by type of beer; 2003, 2004,2005 & 2006 AFCLA seasons

  16. AFLCA Spectator Attendances • Decreasing spectator attendances • 2005 $165,827 • 2006 $121,064 • Increased gate entry fee $5.00 to $7.00 plus $5.00 vehicle fee

  17. 2005-2006 AFLCA Retail Sales • Canteen revenue 2005 $192,412 • Canteen revenue 2006 $121,064 • Alcohol sales inclusive in these figures

  18. 2005-2006 AFLCA Sponsorship • Total sponsorship 2005 $196,729 • $86,168 awards & advertisements from local business • $110,561 grants & sponsorship from AERF & AFLNT • Total sponsorship 2006 $109,690 • $49,865 awards & sponsorship from local business and advertisements • $59,834 grants & Sponsorship from AERF & AFLNT

  19. AFLCA Alcohol Evaluation Key Informant Surveys • We conducted 44 key informant interviews in the off-season (September-April 2006 & 2007). The surveys generated both qualitative and quantitative data that reflected on the previous seasons. Key informants included: • AFLCA administration/officials. • Umpires. • Security employees. • Five town-based club representatives. • Six remote community-based club representatives.

  20. Survey Results • 95.5% (n =42) of the respondents were were aware that alcohol restrictions existed. • 54.5% (n=24) of the respondents described all of the alcohol restrictions. • 86.4% (n=38) of the respondents stated they felt extremely safe at all AFLCA events, 9.1% (n=4) stated they felt reasonably safe and only 4.5% (n=2) of respondents felt unsafe while attending AFLCA events and fixtures.

  21. Survey Results • 84.1% (n=37) of the respondents believed there has been an attendance shift. • Most 72.7% (n=32) answered that there were less people attending when asked to estimate numbers attending. • 61.4% (n=27) thought that on a weekly basis between 100-500 less spectators were attending AFLCA events and fixtures since the implementation of the alcohol reduction strategy.

  22. Survey Results • 63.6% (n=28) of the respondents did not witness any alcohol related anti-social incidents. • 68.2% (n=30) of the respondents said that there were, on average, less than one incident at each game since 2004. • 93.2% (n=41) of the respondents said fewer incidents have occurred since the alcohol reduction strategy was implemented.

  23. Qualitative Survey Responses • “As we prevent intoxicated spectators from entering the ground we cop a fair bit of abuse & are threatened a lot. Intoxicated people were being abusive and fighting. There were 1-2 incidents throughout the whole season”. • (Security personal 2006).

  24. Qualitative Survey Responses • “In the remote community competition people won’t risk drinking & fighting because their clubs might get kicked out of the competition”. • (Remote community football club representative 2006).

  25. Qualitative Survey Responses • “AFLCA are giving Aboriginal communities responsibility to manage people and educate people about going to the football drunk. We are providing local knowledge with the night patrol and community police to ensure public safety”. • ( Remote community football Club Representative 2007).

  26. Qualitative Survey Responses • “Prior to the restrictions there were common alcohol related incidents. Those days were most uncomfortable due to the abusive language and expected violence fuelled by alcohol. Being a women, I have felt extremely safe since the alcohol restrictions”. • (AFLCA administrator 2007).

  27. Qualitative Survey Responses • “Spectators are more focused on the game than prior to the restrictions due to the fewer crowd disturbances and incidents due to the restricted alcohol availability”. • (Town based club representative 2007).

  28. Direct Observations • Noted decreased crowd attendance. • RAS intervention has impacted positively on alcohol related anti-social behavior at games. • AFLCA ensured the Zero tolerance policy on Anti-social behavior was enforced. Clubs were made an example of through suspension.

  29. Security Data – Number of Complaints, Incidents and Ejections2005 AFLCA Season • 250 weapons seized(digging sticks, shovels, and axes) • 17 females and 32 males physically escorted from the grounds • 33 females and 49 males asked to leave the grounds • 97 females and 165 males refused entry due to intoxication

  30. Aus-kick and Kick-start Programs Promote Family and Community Activity “It Surely Is a Pleasure to Observe”

  31. Health lifestyle promotion activities by AFLNT staff or players in schools

  32. Healthy Lifestyles Strategy Results • Two camps were held in 2005 and 2006 • 2 day camp for invited children from remote communities and in town in December 2005 • The children were aged 15-17 years • Fitness testing conducted on children to test their fitness

  33. AFLCA Auskick Program Registrations for the Auskick Program, actual numbers for 2005, as provided in early 2006

  34. Registrations for 2006 Kick-Start in Remote Communities Registrations for 2004 Registrations for 2005 35 Hearts Range 24 0 64 Ti Tree 0 0 0 Mutitjulu* 0 22 0 Kintore* 94 0 0 Papunya 19 0 33 Yuendumu 68 16 103 Hermansburg 65 63 0 Santa Teresa 0 69 47 Docker River 0 31 28 Alcoota 0 24 0 Amblutawidj 0 15 0 Imanpa* 12 0 0 Fink 33 0 0 Titjikala 36 0 99 Ali Curung* 41 0 0 Willowra* 21 0 409 Total 413 240 Remote Community Kick-start Program

  35. References 1. Kellhear A. 1993 Unobtrusive Research in Health Social Sciences, Annual Review of Health Social Sciences 3: 46-59. 2. Palmer C & Thompson K. 2007 The Paradoxes of Football Spectatorship: On field and Online Expressions of Social Capital Among the "Grog Squad", Sociology of Sport Journal 24 (2): 187-205. 3. Allsop S, Pascal R, Chikritzhs T. Management of Alcohol at Large-Scale Sports Fixtures and other Public Events, Perth: National Drug Research Institute, Curtin University of Technology, September 2005. 4. D’Abbs P, Togni S, Dequemin A. Evaluation of Restrictions on the Sale of Alcoholfrom Curtin Springs Roadside Inn, Northern Territory: A Report Prepared for the Office for Aboriginal and Torres Strait Islander health. Darwin: Menzies School of Health Research, 1998. 5. Gray D, Saggers S, Atkinson D, Sputore B, Bourbon D. 2000, Beating the grog: an evaluation of the Tennant Creek liquor licensing restrictions, Australian and New Zealand Journal of Public Health 24 (1): 39-44. 6. Gray, D., Saggers, S., Atkinson, D. and Strempel, P. Substance misuse and primary health care among Indigenous Australians. Aboriginal and Torres Strait Islander Primary Health Care Review: Consultant Report No. 7.Canberra: Australian Government Department of Health and Ageing, 2004.

  36. Evaluation Acknowledgements Alcohol Education & Rehabilitation Foundation. ·Julie D’Arx. Curtin University. ·Professor Dennis Gray. • AFLCA. ·Brett O’Farrell, General Manager. ·Kable Kellerway, Regional Development Manager. Talice Security. ·Walter Turnbull, Director/Manager. NT Police. ·Lance Goodwin, Alice Springs Superintendent. ·Rob Burgoyne, Admin. Support Officer. ·Lloyd Kornelson, ICT - Corporate Analysis and Reporting, Northern Territory Police, Fire and Emergency Services. Alice Springs Hospital. ·Vicky Taylor. ·Mick Arundell. Flinders University. Kylie Lange, for statistical support.

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