Franco german alliances
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FrAnco - German alliances. Banking implementation on the German market through a local partnership. Team Cypress. Define and implement the strategy to establish a French bank in Germany: towards partnership. I. Initial situation II. Market analysis III. Proposed actions.

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Franco german alliances

Team Cypress 15/12/2009

FrAnco - German alliances

Banking implementation on the German market through a local partnership

Team Cypress


Define and implement the strategy to establish a french bank in germany towards partnership

Define and implement the strategy to establish a French bank in Germany: towards partnership

I. Initial situation

II. Market analysis

III. Proposed actions

Team Cypress 15/12/2009


I 1997 natexis banques populaires

I. 1997 : NATEXIS BanquesPopulaires

4th Commercial Bank (France)

Clients are medium-sizedand large French compagnies

  • Medium-termfinancing

  • Short-term services for French exporters

  • Mutual banking group activities(BanquesPopulaires)

Showcase of BanquePopulaire (Merger of several banks)

  • Publicly traded bank

  • Access to larger companies

  • International presence

Team Cypress 15/12/2009


I 1997 natexis banques populaires1

I. 1997 : NATEXIS BanquesPopulaires

  • Internal strategic challenges :

  • Develop a full banking offer (catch up in Europe)

  • Strengthen international activity independently

  • Increase profitability

Team Cypress 15/12/2009


I 1997 brainstorming

I. 1997: Brainstorming

Create a branch office in Germany

Constraints:

  • A few resources allocated

  • Be a beneficiary over the first year

Activities to choose and develop:

Among those of the French company

  • Corporate Finance

  • Banking around the international trade

  • Payment methods

  • Cash Management

  • Trading floor

Team Cypress 15/12/2009


I 1997 current situation of the banking market in germany

I. 1997 : Current situation of the banking market in Germany

Exchange:

2% of capital

+ 2 representatives

  • Facilitate the financing transactions sharing

  • Observe the local market and its opportunities

  • Benchmarking: observe the activities of other foreign banks on the local market

Partnership with IKB in 1992

  • Knowledge in 1997:

  • Potential customers

  • The pattern of funding

  • The tissue of German banking

  • IKB: a reliable partner

  • The strengths of this partnership

Team Cypress 15/12/2009


I background of ikb

I. Background of IKB

  • „Industriekreditbank“ = bankforloansfortheindustry

    • longtermfinancingof SME

  • Link between KfW andindustry

    • Loanswithadvantageousconditions

    • Goodmarketposition

  • Importantcrisis in 2008

    • KfW nowowns 90% of IKB (30% before)

Team Cypress 15/12/2009


Which strategy for natexis banques populaires in germany

Which strategy for NATEXIS BanquesPopulaires in Germany?

Team Cypress 15/12/2009


Ii swot analysis

II. SWOT Analysis

Team Cypress 15/12/2009


Ii main competitors in germany

II. Main Competitors in Germany

  • Deutsche Bank (private)

    • First Germanbank and single one with an international organization and an international net bankingincome

    • Global strategyfocused on corporatebanking and investmentbanking

    • Weakness in the mergers and acquisitions sector

  • HypoVereinsbank (private)

    • One of the main Germanprivatebanks / Clearstrategy

    • Great success as a Europeanbank acting atregionalscales

    • Important fame for fields of expertise such as International Trade Finance and Transborder banking services

  • Landesbanken (public)

    • 13 regionalbankswithhuge power (47% of bankingincomes in Germany)

    • Have started to developcorporatebankingactivities for Europeanfirms

    • As central bodies, they control numerous local public banks (Sparkassen : savingsbanks)

Team Cypress 15/12/2009


Iii future developments main principles

III. Future developments : main principles

  • Trust of Germans through IKB

  • Activity in a marketniche

  • Concentrate on medium tobigcompanieswithactivities in France

  • Offersupportforexpansion in France

  • Complementaryactivitiesto IKB:

    • IKB: domestic, longterm

    • Natexis: frenchand international, shorterterm

Team Cypress 15/12/2009


Iii the key role of cash management

III. The keyrole of cash management

  • Foreignbanks : key area of growth

    • Corporatebanking : specific niches

    • Stock exchange operations

    • Supervise mergers and acquisitions of SMEs

      numerousSMEs are concerned due to mergers of associated local banks

  • NBP’sopportunity : open-end investmentfunds (SICAV in French)

    • One of NBP’s main fields of expertise

    • Cash management through money marketfunds

      short termprofitability / lowrisks

    • Well-adapted to the liberalization of the Germanbankingmarketthroughcorporatebanking

Team Cypress 15/12/2009


Iii the key role of cash management1

III. The keyrole of cash management

  • Two possible strategies

NBP

IKB

Origination

Securities

management

Structuring

Distribution

Capital development

Mergers / Acquisitions

Consultancy

works

Securitization

IKB

NBP : financialintermediation

Origination

Securities

management

Structuring

Distribution

Team Cypress 15/12/2009


Iii ikb s share in the bargain

III. IKB’sshare in the bargain ?

  • Whatelse NBP should do or avoid first ?

    • Avoidmid-term and long-termfinancing

      IKB’s niche expertise

    • Test the profitability of short-termfinancing

  • Opportunities in France for IKB

Financing programs

Financing programs

Financing programs

Market expertise

NBP

IKB

NBP

IKB

Market room

Arranger

Arranger

Arranger

Underwriter

Team Cypress 15/12/2009


Thank you for your attention

Thankyouforyourattention

Anyquestions?

Team Cypress 15/12/2009


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