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About 3B International. 3B International LLC is a marketer and distributor of prestige brands. We maintain an established and strong history of successful distribution & brand development business. We have had more than 20 years in the fragrance industry.

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About 3b international
About 3B International

  • 3B International LLC is a marketer and distributor of prestige brands.

  • We maintain an established and strong history of successful distribution & brand development business.

  • We have had more than 20 years in the fragrance industry.

  • Our co-founders carry very extensive knowledge and experience of brands distribution.


Bold Brave & Beautiful “3B” Philosophy

  • We market and distribute only those brands which fit our company selection criteria of being “Bold, Brave and Beautiful”.

  • We search for products that will appeal to the consumer and capture their imagination and desire.

  • We strive hard to find the right brands and right market for them through our already established local and global network.

  • We create marketing communications programs so that strong consumer demand is created for each fragrance line.


About 3B International

Global Presence

Being a global licensor & distributor of many prestige brands, our firm has established a very strong local and international distribution network.

With hundreds of distributors all over the world, 3B International is active in growing its infrastructure to promote and launch its brands.


About 3B International

Our Offices and Distribution Center

In Totowa, NJ

We currently sit in a 120,000 sq. ft building on 6.5 acres.

Located near one of the major ports in the world and 4 major airports.

We are less than 15 minutes away from 7 major highway arteries in NJ.


About 3B International

  • We have a complete back-office staff which handles our order – entry and shipping.

  • 3B has both sales and marketing staff on board who are working to expand the markets for our product lines and create greater consumer awareness and demand.


Our Brand Representation

Our company represents brands from a vast client group.Some of our brand partners are: Universal Studios Capcom NuVision Dawn Defiance and many others to be announced



English Laundry Fragrance Collection

  • The fragrances are temptingly fresh & elegant, perfect for special occasions or daily ware.

  • English Laundry Fragrance is making powerful news splash in beauty industry and is achieving prestige recognitions across the world.

  • English Laundry Fragrance has been selected for 2010 Cosmoprof “Discover Beauty” brands. The fragrance & packaging of Arrogant & English Rose are being compared as one of the best launches of recent years.


Arrogant 3.4 oz. EDT

  • Arrogant has a rich, cedar scent blended with notes of bergamot and cedar wood.

  • Composed of lavender and coriander, the bold fragrance reveals a hearty core of sandalwood and amber.

  • The 3.4 ounce eau de Toilette spray comes in an elegantly shaped glass bottle.


English Rose 3.4 oz. EDP

  • The fragrance for her, is delicate and ethereal, perfect for the most feminine of women.

  • It lifts the senses with notes of fresh kiwi, red lychee and golden quince, which are complimented by white chocolate and jasmine petals.

  • At the base, peaceful notes of orris roots, powerful musk and sensual woods are composed to guarantee a breathlessly warm fragrance experience.


Fragrance Gift Packs

  • The fragrance

  • A shower gel

  • A designer key chain.

  • The women’s English Rose pack also contains a body lotion

  • The men’s Arrogant set includes an after shave.






Price Points perfumes such as …..

Arrogant

  • 3.4 Oz EDT Spray - $64.00

  • 1.7 Oz. EDT Spray - $44.00

  • 4 Piece Gift Pack - $84.00


Price Points perfumes such as …..

English Rose

  • 3.4 Oz EDP Spray - $68.00

  • 1.7 Oz. EDP Spray - $46.00

  • 4 Piece Gift Pack - $88.00


EL Perfume perfumes such as …..

3 Year Product Line Goals

  • Introduce new fragrances and line

  • extensions on an annual basis.

  • Develop a line of men’s & women’s grooming products beyond just perfume in the body/bath category.

  • Develop packaging sizes and combinations that give us greater flexibility with mass retail and global markets.

  • Expand the Fragrance line via extensions

  • that are out of the perfume/cosmetic category.


2011 Product Packaging Extensions of Arrogant perfumes such as …..

New in 2011

Arrogant 3.4 OZ.

  • 1.7 OZ.

  • 1.0 OZ

  • 0.15 OZ


2011 Product Packaging Extensions of English Rose perfumes such as …..

New in 2011

English Rose

3.4 OZ. EDP

  • 1.7 OZ.

  • 1.0 OZ

  • 0.15 OZ


2011 Product Packaging Extensions of Arrogant perfumes such as …..

2011 Gift Set

4 Pieces - Gift Pack for Men with 3.4 OZ Spray

Contents: 3.4 OZ Eau De Toilette Spray, 4.0 OZ After Shave, 4.0 OZ Body Wash, Designer Key Chain)


2011 Product Packaging Extensions of English Rose perfumes such as …..

2011 Gift Set

4 Pieces - Gift Pack for Women with 3.4 OZ EDP Spray

Contents: 3.4 OZ Eau De Parfume Spray, 4.0 OZ Body Moisturizer,

4.0 OZ Body Wash, Designer Key Chain)


2011 Product Packaging Extensions of Arrogant perfumes such as …..

New in 2011

4 Piece Gift Pack for Men with 1.7 OZ Spray

Contents –1.7 OZ EDT Spray, 4.0 OZ. After -Shave, 4.0 OZ Body Wash, Designer Key Chain.)

3 Piece Gift Pack for Men with 1.0 OZ Spray

Contents: 1.0 Eau De Toilette Spray, 4.0 OZ. After -Shave, 4.0 OZ Body Wash)

2 Piece Shower Pack for Men

Contents: 4.0 OZ After Shave, 4.0 OZ Shower Gel


2011 Product Packaging Extensions of English Rose perfumes such as …..

New in 2011

4 Piece Gift Pack for Women with 1.7 OZ Spray

Contents –1.7 OZ EDT Spray, 4.0 OZ. Moisturizer, 4.0 OZ Shower Gel , Designer Key Chain.)

3 Piece Gift Pack for Women with 1.0 OZ Spray

Contents: 1.0 Eau De Toilette Spray, 4.0 OZ. Moisturizer, 4.0 OZ Shower Gel)

2 Piece Shower Pack for Women

Contents: 4.0 OZ After Shave, 4.0 OZ Shower Gel


2011 Product Packaging Extensions of Arrogant perfumes such as …..

New in 2011 – Single Units

4.0 OZ.

Shower Gel


2011 Product Packaging Extensions of Arrogant perfumes such as …..

New in 2011 – Single Units

4.0 OZ.

After Shave Balm


2011 Product Packaging Extensions of Arrogant perfumes such as …..

New in 2011 – Women’s Single Units

6.8 OZ.

Shower Gel


2011 Product Packaging Extensions of Arrogant perfumes such as …..

New in 2011 - Women’s Single Units

6.8 OZ.

Body Lotion


2011 Product Packaging Extensions of Arrogant perfumes such as …..

New in 2011 – Single Units

Hair

Bath &

Body

Soap

6.8 Oz.

16 Oz.


2011 Product Packaging Extensions of Arrogant perfumes such as …..

New in 2012 – Gift Set

  • Men’s Leather Travel Case

  • Women’s Cosmetic Bag


2011 Product Packaging Extensions of Arrogant perfumes such as …..

New in 2011 – Pillow Pack

25 ml Perfume Spray


2012-2013 perfumes such as …..

Fragrance Extensions


2012 Fragrance Extensions of perfumes such as …..

Store Introduction - 2012

Royal

For

Men


2012 Fragrance Extensions perfumes such as …..

Store Introduction -2012

Elegant

For

Women


2012 Fragrance Extensions perfumes such as …..

Store Introduction -2012

Elegant

For

Women


2013 Fragrance Extensions perfumes such as …..

Store Introduction - 2013

Very English

Femme


2013 Fragrance Extensions perfumes such as …..

Store Introduction - 2013

Very English

Pour Homme


2013 Fragrance Extensions perfumes such as …..

Store Introduction -2013

“Bravura”

for Women


2013 Fragrance Extensions perfumes such as …..

Store Introduction in 2013

“Bravado”

for Men


Product Line Extensions of Each Fragrance perfumes such as …..

Store Introduction - 2012/2013

  • Perfume Sizes 1.7 Oz. – 1.0 oz. – .15Oz.

  • 2 - 5 Piece Gift Sets

  • Single Items

    • Shower Gel

    • After Shave

    • Moisturizer

    • Bath and Body Soap


2012-2013 perfumes such as …..

Fragrance Product Category Extensions


2012 Category Extensions perfumes such as …..

Store Introduction - 2012

  • Arrogant

  • English Rose

  • Royal

  • Elegant

  • 2 Glass Sizes

  • 2 Container Types

English Laundry Fragrance Soy Candle

Line


2013 Product Line Extensions perfumes such as …..

Store Introduction in 2013

English Laundry Fragrance Soy Candle

Line

  • “Very English” Fragrance

  • New Glass Colors

  • New Glass Sizes and Types

  • Gift Sets


2013 Product Category Extensions perfumes such as …..

Store Introduction-2013

English Laundry

Diffuser Line

  • Diffuser Scents

  • Arrogant

  • English Rose

  • Elegant

  • Royal

  • Very English

  • 2 Size Containers

English Apothecary Look


2013 Product Category Extensions perfumes such as …..

Introduce in Stores in 2013

English Laundry

Potpouri Line

  • Potpourri Scents

  • Arrogant

  • English Rose

  • Royal

  • Elegant

  • Very English

  • 2 Size Bags


2014 Product Category Extensions perfumes such as …..

Introduce in Stores in 2014

English Laundry

Castile Designer Soaps

  • Potpouri scents

  • Arrogant

  • English Rose

  • Elegant

  • Royal

  • Very English

  • Bravado / Bravura

  • 2 Size bars

    • Bath

    • Hand


2015 Product Category Extensions perfumes such as …..

Introduced in Stores in 2015

  • Soap scents

  • Arrogant

  • English Rose

  • Elegant

  • Royal

  • Very English

  • Bravado / Bravura

  • 2 Size Refills

  • English Porcelain Soap Dispenser

English Laundry

Designer Liquid Soaps


2013 perfumes such as …..Product Category Extensions

Introduced in Stores in 2013

  • Foundation

  • Powder

  • Blush

  • Eye Liners

  • Mascara

  • Eye Shadows

  • Lip Gloss

  • Nail Polish

English Laundry

Cosmetic Line


2012 perfumes such as …..

Target Market – Channel Strategy


Channel Strategy for EL Perfumes perfumes such as …..

  • 1. Mirror English Laundry Sales Strategy

    • Department Stores

    • Discount Clothing Chains

    • Boutiques

    • Dot Coms


English Laundry Brand can be found in….. perfumes such as …..

bloomingdale’s

Sak’s Fifth Avenue


English Laundry can be found in….. perfumes such as …..

Dillard’s

PARISIAN

VON MAUR


English Laundry can be found in….. perfumes such as …..

METROPARK

…And hundreds of other high-end Boutiques


Channel Strategy for EL Perfumes perfumes such as …..

  • EL Perfumes are currently in ….

    • High End Boutiques

    • Dot Com Stores

    • Neiman's Last Call

    • Liverpool (Mexico)


Channel Strategy for EL Perfumes perfumes such as …..

  • Department Store Targets

    • Macy’s

    • Nordstrom

    • Lord & Taylor

    • Bloomingdale’s

    • Dillard’s

    • Sak’s Fifth Avenue

    • Neiman Marcus

    • Von Maur


Channel Strategy for EL Perfumes perfumes such as …..

  • Outside USA - Department Store Targets

    • The Bay / Sears - Canada

    • London Drugs- Canada

    • Harrods - Debenham’s - UK

    • House of Fraser - UK

    • Duna Boutique – Russia

    • L’Etoile – Russia

    • Brokart – Ukraine & Russia

    • Beauty Alliance - Germany


Channel Strategy for EL Perfumes perfumes such as …..

  • Other retail channels targeted….

  • Drug Store Chains

    • CVS

    • Rite Aid

    • Duane Reed

    • Walgreens

  • Buying Clubs

    • Sam’s Club

    • BJ’s

    • Costco


Channel Strategy for EL Perfumes perfumes such as …..

Mass Market Channels

  • Wal-Mart

  • Target

  • Sym’s

  • Men’s Warehouse

  • Casual Male

  • Nordstrom’s Rack

  • Sak’s Off 5th

  • Century 21

  • Kmart

  • Sears

  • Kohl’s

  • Burlington

  • Loehmanns

  • TJ Maxx

  • Harmon

  • AAFES


Channel Strategy for EL Perfumes perfumes such as …..

Perfume/ Cosmetic

Duty Free Shops

  • DFS

  • Duty Free America

  • Dufry Group

  • Motta Group

  • Sephora

  • Perfumerie Douglas

  • Ulta

  • Perfumania


Channel Strategy for EL Perfumes perfumes such as …..

Importance of Duty Free Shopping to

Perfumes and Cosmetics


Our Sales Strategy for English Laundry perfumes such as …..

  • Introducing EL into Mass Retailers

  • Adding Sales Agents in

    • USA

    • Latin America

    • Canada

    • Europe

    • Pan Pacific

  • Increasing distributors globally.

  • Use Newsletters and Webinars to announce new product introductions to our sales team/agents and distributors.


Promotions perfumes such as …..

&

Promotional

Merchandise


Sample Mini Sprays – 0.3 ML perfumes such as …..


POS Displays perfumes such as …..


Other Promotional Items perfumes such as …..


New Promotional Items perfumes such as …..

  • New POP Displays

  • Perfume Cards

  • Promotional Gifts

  • Smaller Paper Gift Bag / Cosmetic Size


Our Trade Promotion Strategy for EL perfumes such as …..

Trade Shows

  • Cosmoprof

  • Magic

  • ASD/AMD

  • IAADFS – International Association of Airport Duty Free Shops – Florida Show

  • TFWA – Tax Free World Association

    • Cannes Show


Communications perfumes such as …..


Basic facts about the fragrance buyer perfumes such as …..

  • 85% of all fragrance purchase decisions are based on the fragrance

  • Women are still the major decision makers even on men’s fragrance.


EL Communications Strategy perfumes such as …..

  • All communications should speak to women

  • Bring in famous female spokeswoman

  • Change our ad imaging to include women in the photo with the man

  • Ad more “steam” to our sex”


EL Communications Placement Strategy perfumes such as …..

  • Target women’s beauty books – informing women’s editors

  • Monthly PR releases to the trade

  • Perfume sampling to fashion editors

  • Add Social Media component to everything we do


English Laundry Products can be seen in… perfumes such as …..

  • Antenna

  • Rolling Stone

  • Apparel News

  • Details

  • Revolver Magazine

  • Star

  • Popstar Magazine

  • Billboard Magazine

  • OK

  • Pasadena Magazine

  • Women’s Wear Daily

  • Maxim

  • Skinny Magazine

  • Inked

  • YRB

  • Arizona Sport & Lifestyle

  • Teen Prom Magazine

  • Fashion LA

  • Hollywood Weekly

  • The Rad Report

  • ESPN Magazine

  • 944


Press & Media perfumes such as …..


English Laundry Products can be seen on…… perfumes such as …..

  • Adam Lambert – American Idol

  • Scott Weiland – Stone Temple Pilots

  • Chris Harrison – The Bachelor

  • Brad Womak – The Bachelor

  • Rapper Busta Rhymes

  • Mylie and Billy Ray Cyrus

  • Maksim Chmerovsky – Dancing with the Stars

  • Shane Victorina – Philadelphia Phillies

  • Alexander Gould – Showtime’s Weeds






Goals of Integrated Communications Strategy perfumes such as …..

  • Create high level of fragrance brand awareness with women

  • Mirror our communications themes with EL Brand themes


Action Plan - Communications Strategy perfumes such as …..

  • Create profile of EL Soft line buyer/ and perfume buyer.

  • Profile English Laundry Perfume USP’s to values of EL Brand/ EL fragrance buyer

  • Create a communications campaign – coordinated with EL Brands


2011-12 Action Plan /Communications Strategy perfumes such as …..

  • Expand Institutional Trade and Consumer Beauty Press Activities in the USA & Globally

  • Create & Coordinate Social Media Campaigns

    • (Contests / YOU TUBE Video Ad)

  • Participation in Consumer Expos and Weekend Outdoor Events with Perfume Card Samples and Give-Aways

  • Develop Print Advertising Campaign


Arrogant by English Laundry perfumes such as …..

English Rose by English Laundry


Brand Support perfumes such as …..


Brand Support Goals perfumes such as …..

  • Create a bigger platform for the EL Brand.

    • Increase designer image for greater exposure of EL.

    • Utilize Christopher in media opportunities

    • Brand becomes a household name


Brand Support Goals perfumes such as …..

  • 2. Use Social Media so that

    • Engage people to become part of the EL lifestyle

    • Interactive daily updates on site

    • Cross fertilize FACEBOOK with YOUTUBE (uploading to multiple sites and website)

    • Announce promotions / events on all

    • social media pages.

    • Create buzz through contest via

    • social media.


Brand Support Goals perfumes such as …..

  • 3. Website

    • English Laundry has own website.

    • Add much more style esthetic.

    • Utilize YOUTUBEwithin the website.

    • EL designer needs his own website that has sections with all three brands.

    • Add store locations where EL can be

    • found.


Brand Support Goals perfumes such as …..

  • 4. Press activities increased

    • PDF’s of Press announcements on website

    • Downloadable photo section

    • Press releases should be sent out monthly on everything the company is doing from fashion shows to events Christopher is attending.


Thank You - The End perfumes such as …..


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