School Beverage Container Recycling Challenge Program
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School Beverage Container Recycling Challenge Program Lessons Learned implementing the Florida Innovative Grant funded program. Collier County Solid Waste Management Department. Objective. Bottles and Cans are not garbage anymore! Increase school recycling Save schools money

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Collier County Solid Waste Management Department

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Collier county solid waste management department

School Beverage Container Recycling Challenge ProgramLessons Learned implementingthe Florida Innovative Grant funded program

Collier County Solid Waste Management Department


Objective

Objective

Bottles and Cans are not garbage anymore!

  • Increase school recycling

  • Save schools money

  • Saving landfill airspace.

  • Promote the culture of recycling with school children and employees.

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American beverage association s recycling advertising program

American Beverage Association’s recycling advertising program

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Don t lecture me entertain me

Don’t Lecture Me, Entertain Me

Market testing revealed people do not respond well to guilt trips and lectures about the value of

recycling.

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Transformation of recyclables

Transformation of Recyclables

People are fascinated with transformation. People are impressed with all the cool, useful items their recyclables can be made into.

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A second chance at life

A second chance at life

This campaign has messages that demonstrate the results of recycling in ads and radio that people notice, enjoy and remember.

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Reincarnation

‘Reincarnation’

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Grant resources

Grant Resources

  • Bottle shaped recycle bins

  • Radio ads and TV commercials

  • Recycling Program posters,

    video, brochures and Power Point

  • Traveling Trophies and

    certificates

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School beverage container recycling challenge

School Beverage Container Recycling Challenge

New recycling containers in schools

serve as visual reminders

to recycle.

This is a

Voluntary Program.

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Recycle challenge elements

Recycle Challenge Elements

  • Recycling art contest

  • School vs. School recycling collection competition

  • Recycling TV commercials

  • Recycling Creative videos

  • Lip syncing recycling radio ads

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Recycling art challenge

Recycling Art Challenge

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School vs school recycling competition

School vs. School Recycling competition

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Recycling tv commercials

Recycling TV Commercials

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Recycling creative video

Recycling Creative Video

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Recycling lip sync

Recycling Lip Sync

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Bottle shaped recycling bins

Bottle Shaped Recycling Bins

  • Large price break when ordering a truck load (260) 520 bins for $33,106, 330 for $21,645

  • Attractive design may encourage theft

  • Attractive design supported by professional recycling TV commercials posters and program video

  • Recycling bin top is difficult to remove

  • No wheels on the base of bin

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Dr botella fdep officer

Dr. “Botella” & FDEP officer

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Bottle shaped recycling bins1

Bottle Shaped Recycling Bins

  • Place bins near where students eat, not just by vending machines

  • 2/49 schools complained about bee problems during the winter.

  • Important to empty the bins weekly to avoid odor problems

  • Bring extra parts and make time to assemble bins on location

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Disadvantages of bottle shaped containers

Disadvantages of Bottle shaped containers

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Recyclingbin com

Recyclingbin.com

Corrugated Plastic cardboard

Style recycling bins

330 for $20,106

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Canables

Canables

330 for $93,637

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Recy cal

Recy-cal

330 for $23,340

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Motivated custodian staff

Motivated Custodian staff

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New labels old bins

New Labels, old bins?

New Labels may work on old recycling bins

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Waste audits

Waste Audits

  • We sorted clean cardboard/paper and beverage containers in separate clear plastic bags

  • Approximately 50% to 65% of school trash was clean recyclables

  • Bring portable tables to sort trash

  • Start early as MSW is collected everyday at schools

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School waste audits

School Waste Audits

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School waste audits1

School Waste Audits

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Waste audits1

Waste Audits

  • Photograph the plastic bags of sorted clean containers and mixed paper in front of the schools’ dumpster.

  • Many clean textbooks from classrooms and school libraries are thrown out at the end of the semester

  • Lockers are cleaned and party food in containers at end of the semester

  • On site Sheriff’s housing and day care centers may contaminate recycling containers

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Difficulty in establishing base line recycling information

Difficulty in establishing base line recycling information

  • Plant Operators work for each Principal, not central administration

  • The Recycling hauler mixes school recycling collections with other commercial accounts

  • No variability with Recycling hauler’s pre challenge inventory

  • Front loader drivers don’t get out of trucks

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Difficulty in establishing base line recycling information1

Difficulty in establishing base line recycling information

  • Only 27/50 plant operators used the MSW/Recycling weekly inventory sheet

  • There is wide variation between the number of recycling bins and how recycling is collected by school

  • Wide variation between the amount of recyclable generated by school, well water, economics, grade level, Adult Ed

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Delivering bottle shaped bins

Delivering Bottle Shaped bins

  • Network as county staff delivers bins.

  • Perform waste/recycling audits

  • Start delivery early and finish by 1pm

  • Bring a GPS to map efficient routes

  • 12 bins per High School, 6 per Middle and 4 per Elementary are optimal

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Waste recycling audits

Waste/Recycling Audits

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Waste recycling audits1

Waste/Recycling Audits

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Delivering bottle shaped bins1

Delivering Bottle Shaped bins

  • Play the 4 minute Program DVD to the Plant Operator, Head Custodian and Cafeteria Manager and leave as a training tool

  • Record information on lap top between deliveries

  • Budget for requests for assistance

  • It’s most efficient to use a roll off truck container to deliver bins

  • Give the schools a few weeks to get used to the bins before you start the competition

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Delivering bottle shaped bins2

Delivering Bottle Shaped bins

  • Just drive to the back cafeteria delivery door

  • Be prepared that many custodians and cafeteria workers may not speak English

  • Prepare for request for more 96-gallon mixed containers and/or paper recycling carts.

  • Take digital camera photos

  • ask about the school's recycling routine

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Creating a contest dvd

Creating a contest DVD

  • Students are very busy, schedule in advance of Holiday and testing

  • Use close shots to avoid identifying schools

  • Elementary/middle school and a high school version

  • Not all Drama and TV production teachers work together

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Creating a contest dvd1

Creating a contest DVD

Get parent’s permission to video tape students

  • Insert supporting documents into the video DVD

  • Use the school’s internal delivery system to save postage

  • Deliver materials in used county interoffice envelopes

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Translating a contest dvd

Translating a contest DVD

  • Make several copies of the DVDs before you hand them out to the translators and superiors.

  • Have the translators working of the script immediately after script is approved by PMT.

  • You don’t have to translate word for word.

  • The MS Word translations were only about 80% accurate.

  • Creole and Spanish voice overs may be better for than written sub-titles

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Promoting the recycling challenge

Promoting the Recycling Challenge

  • Many Principals too busy to watch the DVD and read the brochure

  • Start the recycling competition at beginning of school

  • Enlist School Program Administrative Assistance

  • Include a PowerPoint as some classrooms don’t have DVD readers

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Promoting the recycling challenge1

Promoting the Recycling Challenge

  • Make a DVD continuous loop version for playing at open houses, festivals, parks

  • Many teachers change schools each year

  • Find a recycling Champion for each school

  • Visit the Green Clubs, Drama & TV production classes.

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Promoting the recycling challenge2

Promoting the Recycling Challenge

  • Recruit Band Boosters to use recycling bins and make announcements

  • Make presentations to PTO

  • Run the PSAs on the Government and school channel

  • Urge Custodian and Cafeteria Managers to use Program DVD as a training video

  • Deliver recycling bins to Administration Bldg.

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Recycling drawing contest

Recycling Drawing Contest

Art Contest winners are featured in a Calendar, partnering with Keep America Beautiful.

http://www.dep.state.fl.us/waste/categories/recycling/AR/2006/arcoordinators06.htm

www.recycleitnow.nethttp://www.bottlesandcans.com/

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Art contest challenges

Art Contest Challenges

  • Select the best winners or one for each of 12 classes plus front & back of the calendar?

  • Select one winner per school?

  • Emphasize misspellings, non 8.5 x 11 page size non vibrant colors, repetition of themes, cursive not block letters, non horizontal art are disqualifications

  • Provide links to post recycled products

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Large room needed for judging

Large room needed for judging

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Winners runners up featured during earth day event

Winners & Runners up featured during Earth Day event

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School vs school recycling collection competition

School vs. School recycling collection competition

  • Each school Principal decides priorities of Plant Operator and school staff

  • Outgoing custodians and teachers can cajole students into recycling

  • Schools vary by 40% to 65% by on the amount of recyclables thrown away, economics and Principal’s priorities

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Just leave containers on tables

Just leave containers on tables

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School vs school recycling collection competition1

School vs. School recycling collection competition

  • The recycling vendor’s recycling collection information was inconsistent

  • 17/49 schools submitted weekly recycling/solid waste inventory sheets.

  • Winners were selected based on submitted data, not level of recycling collection

  • Important to be ready to order more recycling collection carts for enthusiastic schools

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Schools vary on recycling bins

Schools vary on recycling bins

  • 96 gallon carts for paper & comingled, metals trailers, paper roll offs, holes cut on lid of lined trash bins

  • Some schools only have a cafeteria container and cardboard recycling dumpster

  • Two new and one established school did not recycle but were charged

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School tv programs

School TV Programs

The school morning TV shows can feature the recycling commercials and contest information and introduce the bottle shaped containers.

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Schools vary on recycling collections

Schools vary on recycling collections

  • Jr ROTC, challenged students and recycling clubs sometimes assist.

  • Some custodians take class room recycling to back dumpsters, others locate recycling carts around schools.

  • Schools with no break between lunch shifts or that don’t allow students to move from tables during lunch don’t like bottle shaped containers as much

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Non public school challenges

Non Public School Challenges

  • Some Private Schools have lunch catered

  • Most Private schools don’t have daily TV programs, only radio and class assemblies

  • Many religious schools are K-8

  • Many private schools ban soda

  • Free Recycling bins an incentive

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Locate bins at youth centers

Locate Bins at Youth Centers

  • YMCA, WMCA, Boys and Girls Clubs sponsor dances, after school activities, graduations and camps

  • County Parks

  • Baseball and soccer leagues

  • Hotels

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Student tv commercials

Student TV commercials

First Place Collier Schools video winner “Haunted Recycling Bottles”

Click on black square to watch video

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Student tv commercials1

Student TV commercials

Second Place Collier Video Winner

“Recycling Warriors”

Click on black square to start video

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Keep america beautiful

Keep America Beautiful

  • Iron Eyes Cody 1971 Earth Day

Click on Black

http://www.kab.org/media.asp?id=246&rid=250

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Recycling video contest

Recycling Video Contest

1. Make presentations to TV, Music, Drama, Media/Library classes

2. Require recycling videos & lip syncing as part of their grade

3. Follow the Florida FAME film rules to professionalize the process

4. Require students to title their video and submit names in block letters

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Recycling video contest1

Recycling Video Contest

5. Encourage video and art submissions in the Fall and Winter with April 30 deadline

6. Ask talent show coordinator to promote lip sync and videos elements

7. Review our PowerPoint & brochure

8. 5/8 High Schools participated and 1 Middle School

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Country rock urban and spanish radio ads

Country, Rock, Urban and Spanish Radio ads

No students chose to lip sync 12 recycling radio ads

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Radio tv partners

Radio & TV Partners

  • Local radio & TV stations charge around $2,000 for a remote broadcast. Student talent shows may be better for video and lip sync airing.

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Generating certificates

Generating Certificates

  • It took over 1 minute per art work to create a certificate; poor penmanship, difficult names, various teachers

  • Only scan the most interesting photos for marketing efforts

  • Input last and first names in different fields to assist in sorting

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Generating certificates1

Generating Certificates

  • It takes a long time to process county and school officials to sign certificates

  • Consider having teachers write student names

  • Ask schools to deliver certificates with returned art work

  • Display art winners and runners up during Earth Day activities

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Traveling recycling trophies

Traveling Recycling Trophies

1. Deliver Trophies right after Spring Break to allow Principals to schedule presentation to the students at student assembly or daily TV announcement

2. The 5 year plaques for videos are well designed for classroom, trophy cabinet or front hall way display.

3. Insure student’s full names in block letters are included in submissions.

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Middle school winners

Middle School Winners

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Traveling recycling trophies1

Traveling Recycling Trophies

4. Schedule a delivery to the principal

5. Insure students get written parent permission for their names and photos to be used as part of the recycling competition submission

6. End of the school year has a vendor construction rush

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Traveling plaques for video winners

Traveling Plaques for video winners

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Key findings

Key Findings

1. Start the recycling challenge in September, not January, FCAT crowds out programs

2. Students have many community competition projects and after school activities

3. Consider financial incentives for schools that recycle so they capture collection savings

4. Recruit Media specialists and talent show coordinators at the middle and elementary schools

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Key findings1

Key Findings

5. Follow the Florida Film festival guidelines

6. Partner with Keep America Beautiful

7. Communicate often to Principals, Plant Operators and teachers

8. Present program at training and district department meetings

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Key findings2

Key Findings

9. Traveling trophies instill interest and competition

10. Start with schools that have recycling advocates.

11. New labels or bottle/can shaped recycling bins produce new attitudes

12. Students & teachers who help with recycling have fewer litter problems

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Key findings3

Key Findings

13. It’s very difficult to get so many teachers and school employees to keep time sheets.

14. Plant Operators work for the Principal, not central administration

15. The amount of recycling generated depends on socio-economics, well water or city water.

16. Try to track how much paper and containers are purchased not just recycled.

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Questions or comments

Questions or Comments?

David Jaye, Project ManagerCollier County Solid Waste Management [email protected]

Jodi Walters, Recycling CoordinatorCollier County Solid Waste Management [email protected]

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