MP Elective Preview Session - GMSC October 25, 2011. What is GMSC?. Who:. What:. GMSC is an experiential class, case competition and real-world consulting engagement with a 20-year legacy. Resources:. Supported by world-class faculty, outside professionals and industry experts,.
GMSC is anexperiential class, case competition and real-world consulting engagement with a 20-year legacy.
Supported by world-class faculty, outside professionals and industry experts,
GMSC gives students unparalleled, transformational opportunities to move beyond theory and provide actionable recommendations to today’s business challenges.
Students learn the tools to solve marketing problems while building strong client-management and presentation skills, enabling them to succeed in their internships and broader careers.
For MBA students looking to solve pressing marketing challenges,
The GMSC consulting process is a rigorous process, proven by twenty years of successful GMSC projects, that depicts how student teams approach, tackle and find solutions for client projects. This overview shows relative timing, flow and content of the consulting engagement.
Throughout the course, students gain exposure to and hands-on experience in the following areas with the help of consulting, strategy, marketing, research, finance and communications experts from industry and academia:
Sandra Dube, Managing Director
Niky Arroyave, Director of Community Relations and Judging
Patrick Crowley, Director of Finance & Operations
Ty Heath and Pallavi Jaishankar, Directors of Client Relations
Lisa Marx, Director of Marketing
Siddharth Sharma, Director of Academics
Jessica Talpos, Director of Student Teams
Reshma Shah, Faculty Advisor
6 Teams Guides
9 Functional TAs
Nov. 30 – Meet Your Client Dinner
MANDATORY Boot Camp: Jan 11-13, 2012
Mondays 4-6PM: Entire class meets to learn concepts and tools to complete that week’s deliverable(s)
Tues/Thurs 75 min. regularly scheduled class time: Individual teams meet with Prof. Shah one day and with their Team Guide on the other day
Other meetings scheduled on a team by team basis as necessary
Case Competition/Presentation Day: Thursday May 10, 2012
Tues Oct 25th – Client Project Presentation Night & Applications Released
Mon Oct 31st – Applications due (used for team formation purposes only)
Fri Nov 4th - Registration passcodes distributed to all students who completed an application
Mon Nov 7th – MP Registration in OPUS. The first 42 students to register with their passcodes will be admitted into the course.
Fri Nov 11th – Meet Your Team Day / Section specific registration passcodes distributed
Mon Nov 14th – MBA13 enrollment in OPUS. GMSC Students register for specific sections using assigned passcode.