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Quality Function Deployment. Identify customer wants Identify how the good/service will satisfy customer wants Relate customer wants to product hows Identify relationships between the firm’s hows Develop importance ratings Evaluate competing products

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Quality function deployment
Quality Function Deployment

  • Identify customer wants

  • Identify how the good/service will satisfy customer wants

  • Relate customer wants to product hows

  • Identify relationships between the firm’s hows

  • Develop importance ratings

  • Evaluate competing products

  • Compare performance to desirable technical attributes


Qfd house of quality

Interrelationships

Customer importance ratings

How to satisfy

customer wants

What the customer

wants

Relationship

matrix

Competitive assessment

Target values

Weighted rating

Technical

evaluation

QFD House of Quality


House of quality example
House of Quality Example

Your team has been charged with designing a new camera for Great Cameras, Inc.

The first action is to construct a House of Quality


House of quality example1

Interrelationships

How to Satisfy

Customer Wants

What the Customer

Wants

Analysis of

Competitors

Relationship

Matrix

Technical

Attributes and

Evaluation

What the customer wants

Customer

importance

rating

(5 = highest)

Lightweight 3

Easy to use 4

Reliable 5

Easy to hold steady 2

Color correction 1

House of Quality Example


House of quality example2

Interrelationships

How to Satisfy

Customer Wants

What the Customer

Wants

Analysis of

Competitors

Relationship

Matrix

Technical

Attributes and

Evaluation

Low electricity requirements

Aluminum components

Auto focus

Auto exposure

Paint pallet

Ergonomic design

How to Satisfy

Customer Wants

House of Quality Example


House of quality example3

Interrelationships

How to Satisfy

Customer Wants

What the Customer

Wants

Analysis of

Competitors

Relationship

Matrix

High relationship

Medium relationship

Low relationship

Technical

Attributes and

Evaluation

Lightweight 3

Easy to use 4

Reliable 5

Easy to hold steady 2

Color corrections 1

Relationship matrix

House of Quality Example


House of quality example4

Interrelationships

How to Satisfy

Customer Wants

What the Customer

Wants

Analysis of

Competitors

Relationship

Matrix

Technical

Attributes and

Evaluation

Low electricity requirements

Aluminum components

Auto focus

Auto exposure

Paint pallet

Ergonomic design

Relationships between the things we can do

House of Quality Example


House of quality example5

Interrelationships

How to Satisfy

Customer Wants

What the Customer

Wants

Analysis of

Competitors

Relationship

Matrix

Technical

Attributes and

Evaluation

Lightweight 3

Easy to use 4

Reliable 5

Easy to hold steady 2

Color corrections 1

Our importance ratings 22 9 27 27 32 25

Weighted rating

House of Quality Example


House of quality example6

Interrelationships

How to Satisfy

Customer Wants

What the Customer

Wants

Analysis of

Competitors

Relationship

Matrix

Technical

Attributes and

Evaluation

Company A

Company B

How well do competing products meet customer wants

G P

G P

F G

G P

P P

Lightweight 3

Easy to use 4

Reliable 5

Easy to hold steady 2

Color corrections 1

Our importance ratings 22 5

House of Quality Example


House of quality example7

Interrelationships

How to Satisfy

Customer Wants

What the Customer

Wants

Analysis of

Competitors

Relationship

Matrix

0.5 A

75%

2’ to ∞

2 circuits

Failure 1 per 10,000

Panel ranking

Technical

Attributes and

Evaluation

Target values

(Technical attributes)

Company A 0.7 60% yes 1 ok G

Company B 0.6 50% yes 2 ok F

Us 0.5 75% yes 2 ok G

Technical evaluation

House of Quality Example


House of quality example8

Low electricity requirements

Aluminum components

Auto focus

Auto exposure

Paint pallet

Ergonomic design

Company A

Company B

Lightweight 3

Easy to use 4

Reliable 5

Easy to hold steady 2

Color correction 1

Our importance ratings

G P

G P

F G

G P

P P

22 9 27 27 32 25

0.5 A

75%

2’ to ∞

2 circuits

Failure 1 per 10,000

Panel ranking

Target values

(Technical attributes)

Company A 0.7 60% yes 1 ok G

Company B 0.6 50% yes 2 ok F

Us 0.5 75% yes 2 ok G

Technical evaluation

House of Quality Example

Completed House of Quality


House of quality sequence

Quality plan

Specific components

Production process

House 4

Production process

Design characteristics

House 2

House 3

Specific components

Design characteristics

House 1

Customer requirements

House of Quality Sequence

Deploying resources through the organization in response to customer requirements

Figure 5.4


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