Library Research Skills. Com 4114 Crisi s Communication. Presented by Teresa To, Subject Librarian for COM. 26 Feb 2014. Intended Learning O utcomes. At the end of the session, you will learn the following: Formulate search statement for the topic/case chosen
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Com 4114 Crisis Communication
Presented by Teresa To, Subject Librarian for COM
26 Feb 2014
Intended Learning Outcomes
At the end of the session, you will learn the following:
The Horse Meat Scandal
Published on Feb 15, 2013
Meat products from across Europe have been found to be contaminated with horse meat - it is a scandal that says a lot about modern eating habits and the desire for ever cheaper processed food. In some cases, ready meals like beef lasagne, were found to contain up to 99 percent horsemeat.
What are the public opinions on the horsemeat scandal?
How Ikea managed the crisis?
…Can’t you just type the above topic into a database?
…Yes, but you may not get accurate results i.e. too few or none.
This means that you may miss out on some useful information because this is not the most effective way to search for information
Use the Boolean operators
And, Or, Not
to combine keywords
Make searching easy…
cut down the typing…
and get great results by
using the truncation symbol,
Use quotation marks to search for a phrase
Using quotation marks ensures that you retrieve words in the exact order which means that you will find more relevant results.
An Event Occurs
Google & other search engines
More authoritative and reliable for academic purposes, including peer-reviewed and scholarly materials
Most resources on the Web are unfiltered. Information found using search engines does not go through a review process
More organized materials, selected, reviewed, and classified by librarians
Resources are updated regularly
Links may be “dead,” and information may beoutdated
Library resources are not free. The Library pays a fee for access to them. Many are available in full-text in electronic format
Free Internet resources may notbe available in full-text
The Library catalogue – Two interfaces for your convenience
Library Catalogue 2.0
Classic Library Catalogue
- When you need
Many Library-subscribed newspaper, magazine and journal articles are available only online via Library databases.
e.g. Horsemeat Scandal
….Search one of the Library’s databases
e.g. Communication & Mass Media Complete
Select the Databases tab on the Library’s home page.
Select your subject area to see a list of relevant databases
To search for information about your company, you can find relevant newspaper articles from sources like WiseNews.
Library homepage e-resources databases title list “w” WiseNews
To search, click on “Wisers Information Portal”
Enter keywords horsemeat and “horse meat”
Change the date range to approx. when the crisis took place ex. 2013-01-01 – 2014-02-19
3. Select your region
4. Click Search
Horsemeat scandal = 129
“horsemeat scandal” = 97
Horsemeat scandal and Ikea = 13
“Horsemeat scandal” and Ikea = 6
Learn about your stakeholders by using Hoover’s Company Profiles!
Library homepage e-resources databases title list “H” Hoover’s Company Profile
Enter the name of company and click the magnifying glass to search!
Social media. What is it?
Web based tools that are collectively referred to as social media.
Help people to share information, exchange ideas, and create content over the web.
Help people to connect to other people in a virtual environment.
Provides a real time view i.e. information as it happens.
e.g. company disclosures, news, announcements, instant response to events, instant feedback.
Source: Hill, M. E. (2013) Marketing strategy: The thinking involved. Thousand Oaks, Calif.: Sage.
Free tools are available to help you search across a range of social media
Information found in social media is
not always reliable.
-unlike information found in sources such as the Library’s databases (academic journals, company profiles) or company web sites.
Doesn’t represent everyone’s views - just those who like to use social media
Not every company or business organization has a presence on social media
Search Tweets from 2006 onwards, images & links. Use it to track “sentiment” “influencers” e.g. top brands
Use it with Caution in Your Research!
This depends on the sort of information you need
Consult the Beginning Your Research Guide:
Library Homepage Research Guides Beginning Your Research
Ensure you’re looking at the verified company page
or product/brand page.
If possible, cross check information you find in social media in ‘traditional’ sources. E.g. news sources/websites, business journals, company profiles.
If you can’t verify it
…use with caution in your research!
Now you’ve found the sources: books, journal articles, or even web sources…you need to cite them because:
Using other people’s ideas, whether they are from books, magazine or journal articles, non-print materials, Internet sources, etc., without acknowledging the sources is
The City University of Hong Kong “Rules of Academic Honesty” states:
If you are studying or doing research in the academic world, you have to follow the rules.
City University of Hong Kong. (n.d.). Rules on academic honesty. Retrieved from http://www.cityu.edu.hk/provost/academic_honesty/rules_on_academic_honesty.htm
Cite the Information Sources
Consult the Beginning Your Research Guide:
Library homepage Research Guides Citing Sources of Information
Access directly: http://libguides.library.cityu.edu.hk/citing
We will not place any further orders with our suppliers for products containing angora wool until we have concluded these visits [to farms] and reviewed the findings
Marks & Spencer statement
Articles on stakeholder analysis/ public relation crisis:
Library Research Guides