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Best practices in Volunteer recruitment and training

Best practices in Volunteer recruitment and training. Presented by: Nancy Leeds, Democratic Consultant & Blogger Facilitated by: Hope Wood, NOI. Introductions. NOI O n Demand Me & You Norms. FOLLOWING THE LAW. Elections.neworganizing.com. FOLLOWING THE LAW. www.afj.org. Nancy Leeds.

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Best practices in Volunteer recruitment and training

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  1. Best practices in Volunteer recruitment and training Presented by: Nancy Leeds, Democratic Consultant & Blogger Facilitated by: Hope Wood, NOI

  2. Introductions NOI On Demand Me & You Norms

  3. FOLLOWING THE LAW Elections.neworganizing.com

  4. FOLLOWING THE LAW www.afj.org

  5. Nancy Leeds Operative/Consultant/Blogger CampaignSick

  6. To learn and master the attitudes and practices that lead to a successful volunteer field operation.

  7. Introduction • Volunteer Recruitment • Preparing For Your Volunteers • Volunteer Training • Upkeep and Recommitment

  8. Introduction The What And Why of Volunteer Recruitment… It’s about empowering people It can help us multiply our capacity It is an art and a science Invest in your volunteers early

  9. WHERE SHOULD I LOOK? “Everyone is a potential volunteer.” • Everywhere • Community Events • Your “Ones” • Lists in VoteBuilder • Other Volunteers and Activists

  10. What Should I say? • Have a plan • Be specific • Know your audience • Create a sense of urgency • Be Persistent

  11. Anatomy of an ask “As you know, election day is less than 80 days away. Next week marks the anniversary of our city’s successful recycling system-the very system that Prop. A would repeal. We’re talking to San Franciscans who have lived with this system all their lives to make sure they know about Prop A and how important it is to preserve our city’s green future. Can you join us for a senior to senior phone bank in our office this Monday at 10 am?” We really need you to come in because you’re so good at talking to people. How is Weds morning instead?

  12. The 4 C’s of Recruitment • Connection • Context • Commitment • Catapult http://neworganizing.com/content/toolbox/getting-commitments

  13. Confirmation calls • Always Recruit 30% more vols than you need • Getting in an extra touch • Should be attempted 3x, starting the night before • Leave message on last attempt • Include relevant details

  14. Be prepared!!! It’s the best way to make your vols feel valued! • Always have more than enough walk/call packets on hand • Your office should be like a kindergarten classroom • Know who you’re expecting

  15. e.g. Preparing for a phone bank • List of vols expected • Sign-In Sheets • Scripts • Talking Points • Copy of the Codes • Call Sheets • Tally Sheets • Do’s and Don’ts • Snacks/Water • Confirmation Forms

  16. Training is an investment • Do not rush your trainings • Schedule vols for shifts • People will take on more responsibility if they feel supported • Empower experienced vols to train and support others • You’re setting an example for your future team leaders

  17. A Good Training… • Begins and ends with “Thank You” • Explains the purpose of the activity • Sets Goals and Expectations • Goes through the relevant materials • Gives the volunteer and opportunity to role play and ask questions

  18. Upkeep and Check Out • Check In with your vols • Create team cohesion • Praise in public, correct in private • Debrief • Look It Over • Reschedule • Thank

  19. Recruitment Cycle

  20. Organizing Teams

  21. Interdependent Leadership (aka the Snowflake Model) Interdependent Leadership (aka the Snowflake Model) http://neworganizing.com/content/toolbox/building-teams Interdependent Leadership

  22. Questions?

  23. Nancy Leeds Email: campaignsick@gmail.com Blogs: campaignsick.blogspot.com & campaignsick.tumblr.com

  24. One important thought

  25. Evaluation & Wrap Up

  26. What’s next: THIS WEEK Using New Media to Tell the Story - Thu, Aug 16, 2012 at 1:00 PM EDT
How to use New Media to construct a narrative and history for your campaign. Email Campaigning - Fri, Aug 17, 2012 at 1:00 PM EDT
The use of email in campaigns, review strategies and best practices for writing effective emails, and tips and a checklist for making your email program a success.

  27. What’s next: NEXT WEEK Voter Contact Week - August 20-24 • Voter Contact - Mon, Aug 20, 2012 at 1:00 PM EDT- The advantages of running a direct voter contact program, and the basics of how to get started on voter contact. • Vote Goals and Targeting - Tue, Aug 21, 2012 at 1:00 PM EDT  - We'll discuss how to use historical data to set vote or program goals, and cover the basics of voter targeting for persuasion or GOTV. • Phonebanking and Canvassing - Wed, Aug 22, 2012 at 1:00 PM EDT- We'll do a deeper dive into the specifics of running a phonebank or canvassing program. • Online to Offline - Thu, Aug 23, 2012 at 1:00 PM EDT - Review strategies for integrating your online program with your field program. • Online Ads - Fri, Aug 24, 2012 at 1:00 PM EDT - Discuss how to strategically use Facebook and Google ads effectively and inexpensively for your campaign. 

  28. www.neworganizing.com/toolbox

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