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Principles of D esign. D esign Ingredients. Contrast Balance Alignment Repetition. 1. Examples . 2. 3. Easiest & quickest to understand Instantaneously sends information Most efficient ingredient in design. Why Contrast? . High contrast, easy to understand.

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Principles of D esign

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Principles of Design


Design Ingredients

  • Contrast

  • Balance

  • Alignment

  • Repetition


1

Examples

2

3

Easiest & quickest to understand

Instantaneously sends information

Most efficient ingredient in design

  • Why Contrast?

High contrast, easy to understand

Low contrast, have to struggle to read


Balance invitesyou in

Symmetrical

calming

Stable

1

thought provokingasymmetrical

2

3

1

2

3


Alignment and Who Cares

Alignment organizes information

It connects information for ease of reading

The “maker” or “breaker” in design

Symmetrical Alignment

Asymmetrical Alignment (more modern)

1

2

3

1

2

3


Wonderful,subliminal

Repetition

1

2

3

Repetition teaches

By using same

Shape

Color

Words

Texture

Repetition drills deeper into the brain


Credits

  • http://www.google.com/search?q=edward+weston+photography+books&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=Or68Uc66I4SS9QTUp4C4Dw&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=PkCSJ0F_9GsYcM%3A%3BmD0JqBRHcBr0yM%3Bhttp%253A%252F%252Fmedia-1.web.britannica.com%252Feb-media%252F16%252F43716-004-F3AF9257.jpg%3Bhttp%253A%252F%252Fwww.britannica.com%252FEBchecked%252Fmedia%252F36287%252FDunes-Oceano-photograph-by-Edward-Weston-1936%3B371%3B300

  • http://www.google.com/search?q=edward+weston+photography+books&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=Or68Uc66I4SS9QTUp4C4Dw&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=GKil4Rqkbi_IwM%3A%3Biq_3ZgZSBNR-TM%3Bhttp%253A%252F%252Fonetrackmuse.files.wordpress.com%252F2012%252F07%252Ftina-modotti-with-her-arms-raise-by-edward-weston.jpg%3Bhttp%253A%252F%252Fonetrackmuse.com%252F2012%252F07%252F31%252Fa-year-in-booksday-183-tinisima%252F%3B635%3B564

  • http://www.google.com/search?q=symmetry+balance+photography&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=z9O8UdTIOYTU9gTflYCgDg&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=LxQs8ebYyjguBM%3A%3BKqT8kd1Y6kPgLM%3Bhttp%253A%252F%252F3.bp.blogspot.com%252F_fpTKwH4VOiE%252FTIg5-i_SIaI%252FAAAAAAAAADU%252FjsWNz384Bgc%252Fs1600%252F0-4700-3743-1_040114.jpg%3Bhttp%253A%252F%252Fjmontecino373.blogspot.com%252F2010%252F09%252Fline-httplaist.html%3B525%3B296

  • http://www.google.com/search?q=symmetry+balance+photography&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=z9O8UdTIOYTU9gTflYCgDg&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=h6m8_MJIfnaGaM%3A%3Bo8gcuA8Z7oFf6M%3Bhttp%253A%252F%252Fwww.tornadotitans.com%252Fwp-content%252Fuploads%252F2013%252F05%252Fsitephotobalance.png%3Bhttp%253A%252F%252Fwww.tornadotitans.com%252Fphotography-tip-balance-it%252F%3B700%3B525

  • http://www.google.com/search?q=symmetry+balance+photography&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=z9O8UdTIOYTU9gTflYCgDg&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=ODY4QZJxQ1jQXM%3A%3Bz0iRorjVMNzX4M%3Bhttp%253A%252F%252Fvogeltalksrving.com%252Fwp-content%252Fuploads%252F2012%252F07%252FBalance-and-Symmetry-1.jpg%3Bhttp%253A%252F%252Fvogeltalksrving.com%252F2013%252F05%252Fphoto-composition-rules-balance-and-symmetry-move-closer%252F%3B429%3B306


Credits

  • http://www.google.com/search?q=symmetry+balance+photography&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=z9O8UdTIOYTU9gTflYCgDg&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=Y3YLBfI-0gZJSM%3A%3B2_h166UCf_h16M%3Bhttp%253A%252F%252Fyogaspy.files.wordpress.com%252F2010%252F05%252Fdinah_dogs-002c_395p_bilater

  • al-symmetry.jpg%3Bhttp%253A%252F%252Fyogaspy.com%252Ftag%252Fsymmetry%252F%3B395%3B299

  • http://www.google.com/search?q=symmetry+balance+photography&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=z9O8UdTIOYTU9gTflYCgDg&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=Y3YLBfI-0gZJSM%3A%3B2_h166UCf_h16M%3Bhttp%253A%252F%252Fyogaspy.files.wordpress.com%252F2010%252F05%252Fdinah_dogs-002c_395p_bilateral-symmetry.jpg%3Bhttp%253A%252F%252Fyogaspy.com%252Ftag%252Fsymmetry%252F%3B395%3B299

  • http://www.google.com/search?q=symmetry+balance+photography&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=z9O8UdTIOYTU9gTflYCgDg&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=XI70wrjcRNZVRM%3A%3B7K9E_Un-ogFCrM%3Bhttp%253A%252F%252F27.media.tumblr.com%252Ftumblr_l3g53yWC9a1qz4u87o1_500.jpg%3Bhttp%253A%252F%252Fwww.findingviews.com%252Fcategory%252Fphotography-art-fiction-and-all-good-things-found-on-the-internet%252Fpage%252F26%252F%3B500%3B500

  • http://www.google.com/search?q=high+contrast+color+pictures&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=mNW8UZLsNYzW9QThzYG4Aw&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=-LyGfBcJsKDYaM%3A%3Bij-oRkSnkoj1VM%3Bhttp%253A%252F%252F3.bp.blogspot.com%252F-y7_u4x480AY%252FTa8m9z9m0cI%252FAAAAAAAAADM%252FB9Bum7lugB8%252Fs1600%252FP4179018_2_HighColorContrast.jpg%3Bhttp%253A%252F%252Fem-lynch.blogspot.com%252F2012%252F03%252Ftypes-of-photography-high-contrast.html%3B1200%3B1600

  • http://www.google.com/search?q=high+contrast+pictures&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=w9W8UeyPMIbk8gS2oYH4Cg&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=V6QePHUumoanMM%3A%3Bxb6V5Ee5pAuy6M%3Bhttp%253A%252F%252Fus.123rf.com%252F400wm%252F400%252F400%252Fcienpies%252Fcienpies1201%252Fcienpies120100003%252F11859954-high-contrast-music-instruments-silhouette-in-circle-shape-vector-file-available.jpg%3Bhttp%253A%252F%252Fwww.123rf.com%252Fphoto_11859954_high-contrast-music-instruments-silhouette-in-circle-shape-vector-file-available.html%3B1200%3B1200


Credits

  • http://www.google.com/search?q=different+proportions+photos&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=vta8Uer4EIq49QSA7YBo&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=CG9Svpcu69gnJM%3A%3B50p9-wYLh5caLM%3Bhttp%253A%252F%252Fpcdn.500px.net%252F10403681%252Fd33abc038b3a3f9487b2a23a0fa9288a6c0a7e51%252F3.jpg%3Bhttp%253A%252F%252F500px.com%252Fphoto%252F10403681%3B280%3B280

  • http://www.google.com/search?q=symmetry+balance+photography&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=v9e8Ub3XH4XS9ATcxYHICA&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=XI70wrjcRNZVRM%3A%3B7K9E_Un-ogFCrM%3Bhttp%253A%252F%252F27.media.tumblr.com%252Ftumblr_l3g53yWC9a1qz4u87o1_500.jpg%3Bhttp%253A%252F%252Fwww.findingviews.com%252Fcategory%252Fphotography-art-fiction-and-all-good-things-found-on-the-internet%252Fpage%252F26%252F%3B500%3B500

  • http://www.google.com/search?q=symmetry+balance+photography&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=v9e8Ub3XH4XS9ATcxYHICA&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=c597qQPZ9cD_LM%3A%3BahCajDWiuRN9LM%3Bhttp%253A%252F%252Fshazimalik.files.wordpress.com%252F2012%252F04%252F154356grf.jpg%3Bhttp%253A%252F%252Fshazimalik.wordpress.com%252F2012%252F04%252F22%252Fbalance-in-photographic-composition%252F%3B450%3B288

  • http://www.google.com/search?q=alignment&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=JN68UYWKDIXu8QS124DYDw&ved=0CAcQ_AUoAQ&biw=1237&bih=644#rlz=1T4ADRA_enUS371US371&tbm=isch&sa=1&q=optical+alignment+indesign&oq=alignment+indesi&gs_l=img.1.0.0i5j0i24.270115.271470.0.280163.7.7.0.0.0.0.158.822.3j4.7.0...0.0...1c.1.17.img.di3Hr7lZFt0&bav=on.2,or.r_qf.&bvm=bv.47883778,d.eWU&fp=ad955e813c293531&biw=1237&bih=644&facrc=_&imgrc=l4c1Fdes76ybkM%3A%3Bz_XB-SXJTudkIM%3Bhttp%253A%252F%252F0.tqn.com%252Fw%252Fexperts%252FAdobe-InDesign-1839%252F2011%252F01%252Finitial-cap.png%3Bhttp%253A%252F%252Fen.allexperts.com%252Fq%252FAdobe-InDesign-1839%252F2011%252F1%252FInDesign-CS4-text-alignment.htm%3B640%3B412

  • http://www.google.com/search?q=optical+alignment+indesign&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=5-G8UcHXOIbq9ATp1YHwBw&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=l4c1Fdes76ybkM%3A%3Bz_XB-SXJTudkIM%3Bhttp%253A%252F%252F0.tqn.com%252Fw%252Fexperts%252FAdobe-InDesign-1839%252F2011%252F01%252Finitial-cap.png%3Bhttp%253A%252F%252Fen.allexperts.com%252Fq%252FAdobe-InDesign-1839%252F2011%252F1%252FInDesign-CS4-text-alignment.htm%3B640%3B412


Credits

  • http://www.google.com/search?q=optical+alignment+indesign&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=5-G8UcHXOIbq9ATp1YHwBw&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=9wxkBjp_-eRRkM%3A%3B5yt3NOtX8oeIzM%3Bhttp%253A%252F%252Frufus.typepad.com%252F.a%252F6a00d8341c53b353ef0120a6dc875f970b-pi%3Bhttp%253A%252F%252Frufus.deuchler.net%252F2009%252F08%252F10-years-of-indesign.html%3B500%3B500

  • http://www.indesignmag.com/View.asp/Id/P133-O192168013136-L896-G20091218100743

  • http://www.indesignmag.com/View.asp/Id/A372-V192168013141-D327-Z20091009104033

  • http://www.google.com/search?aq=&rlz=1T4ADRA_enUS371US371&q=optical+alignment+indesign&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=5-G8UcHXOIbq9ATp1YHwBw&biw=1237&bih=644&sei=8em8UeWzK5Ds9ATt3oGYDg#facrc=_&imgrc=8LCBbyPB6w64EM%3A%3BjjSupScTQxNFkM%3Bhttp%253A%252F%252Fdsmy2muqb7t4m.cloudfront.net%252Farticles%252F2011%252Farticle-advanced-typography-special-characters%252Fpreview.jpg%3Bhttp%253A%252F%252Fvector.tutsplus.com%252Farticles%252Ftechniques%252Fadobe-indesign-cs5-advanced-typography-and-special-characters%252F%3B200%3B200

  • http://www.google.com/search?q=eye+photo&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=Au68UaePOIK08QT254DIBg&ved=0CAcQ_AUoAQ&biw=1237&bih=644

  • http://www.google.com/search?q=repetition+in+design&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=UAm9UZGZMIf28wSHtIGICA&ved=0CAcQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=RRZW1NWJNiXxbM%3A%3B8slg0a8YLl0SXM%3Bhttp%253A%252F%252F0.tqn.com%252Fd%252Fdesktoppub%252F1%252F0%252Fz%252F050201repetition.gif%3Bhttp%253A%252F%252Fdesktoppub.about.com%252Fod%252Fdesignprinciples%252Fl%252Faa_pod2.htm%3B233%3B333

  • http://www.google.com/search?q=repetition+in+design&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=xgm9UYrPOo7M9ATH4YHYCw&ved=0CAcQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=OmutTvQ-rdbPzM%3A%3BD47Sf9XoxpHPiM%3Bhttp%253A%252F%252F1.bp.blogspot.com%252F_c7JiLplPdUY%252FS8SikutoUAI%252FAAAAAAAAAxA%252FjAZPlMG2Vxk%252Fs1600%252FCampi_POD_04_Repetition.jpg%3Bhttp%253A%252F%252Fcampimnews.blogspot.com%252F2010%252F04%252Fprinciple-of-design-04-repetition.html%3B800%3B600


  • http://www.google.com/search?q=repetition+in+design&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=CQq9UaS3GIGm9gSe14D4BQ&ved=0CAcQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=FKWHJdmadnc9bM%3A%3Bvd13u7EAx1i9PM%3Bhttp%253A%252F%252Fwww.askeystudio.com%252Fimages%252FEducation%252Frepetition.jpg%3Bhttp%253A%252F%252Fwww.askeystudio.com%252Feducation.html%3B555%3B730

  • http://www.google.com/search?q=repetition+in+design&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=CQq9UaS3GIGm9gSe14D4BQ&ved=0CAcQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=i-KJlZ90CBSUFM%3A%3BA9Uzhq7B1wZIlM%3Bhttp%253A%252F%252Fwww.sitepoint.com%252Fblogs%252Fwp-content%252Fuploads%252F2010%252F06%252Fthe_london_pigeon_wars.large_.jpg%3Bhttp%253A%252F%252Fwww.sitepoint.com%252Fharmony-in-design-part-2-repetition%252F%3B321%3B475

  • http://www.google.com/search?aq=&rlz=1T4ADRA_enUS371US371&q=brain&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=Ngu9UcKmBpTm8gTq0YHwDg&biw=1237&bih=644&sei=OAu9UafDOom88wTB34EY#facrc=_&imgrc=67iDoWZXAKgP5M%3A%3BOYzcCWDg_LR40M%3Bhttp%253A%252F%252Fbodyresolution.com%252Fwp-content%252Fuploads%252F2013%252F04%252FBrain.jpg%3Bhttp%253A%252F%252Fbodyresolution.com%252Funcategorized%252Fexercise-your-brain%252F%3B1414%3B1414


Asymmetrical

Home


Asymmetrical

Home


Home

Asymmetrical


Home

Symmetrical

Mirror image of each side of dog face


Home

Symmetrical

Radial

Symmetrical


Home

Symmetrical

Linear


Contrast

Home

Can be achieved with color

Oppositecolors

high contrast

visual excitement

clear vision

quick story


Contrast

Home

Can be achieved with

Black

&

White


Contrast

Home

Can be achieved with size


Symmetrical Alignment

The

travels left margin to rapidly read and absorb information.

Home


Symmetrical Alignment

Some

Thing

Home

In

Each

=Balance


Symmetrical

H


Asymmetrical

There is a circle alignment in center of picture

While the Title is aligned left

Logo is aligned right

Home


Asymmetrical Alignment

Home

All fonts start on a different alignment . This helps to catch the idea and make the viewer think about the different articles in the articles in the magazine.

The different text box and analogous to different articles.

Notice the business of different alignment. To counter balance this one font color is used with a monochromatic color theme.


AsymmetricalAlignment

H

All Fonts are different sizes and have different alignments:

Left alignment

Center alignment

Right alignment


Repitition

H

Repeat:

color font shapes


Repetition

H

Shape

Color

text


H

Repetition is shown in:

COLOR

FONTS

WORDS


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