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Principles of D esign. D esign Ingredients. Contrast Balance Alignment Repetition. 1. Examples . 2. 3. Easiest & quickest to understand Instantaneously sends information Most efficient ingredient in design. Why Contrast? . High contrast, easy to understand.

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slide2

Design Ingredients

  • Contrast
  • Balance
  • Alignment
  • Repetition
slide3

1

Examples

2

3

Easiest & quickest to understand

Instantaneously sends information

Most efficient ingredient in design

  • Why Contrast?

High contrast, easy to understand

Low contrast, have to struggle to read

balance invites you in
Balance invitesyou in

Symmetrical

calming

Stable

1

thought provokingasymmetrical

2

3

1

2

3

slide5

Alignment and Who Cares

Alignment organizes information

It connects information for ease of reading

The “maker” or “breaker” in design

Symmetrical Alignment

Asymmetrical Alignment (more modern)

1

2

3

1

2

3

repetition

Wonderful,subliminal

Repetition

1

2

3

Repetition teaches

By using same

Shape

Color

Words

Texture

Repetition drills deeper into the brain

credits
Credits
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  • http://www.google.com/search?q=symmetry+balance+photography&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=z9O8UdTIOYTU9gTflYCgDg&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=LxQs8ebYyjguBM%3A%3BKqT8kd1Y6kPgLM%3Bhttp%253A%252F%252F3.bp.blogspot.com%252F_fpTKwH4VOiE%252FTIg5-i_SIaI%252FAAAAAAAAADU%252FjsWNz384Bgc%252Fs1600%252F0-4700-3743-1_040114.jpg%3Bhttp%253A%252F%252Fjmontecino373.blogspot.com%252F2010%252F09%252Fline-httplaist.html%3B525%3B296
  • http://www.google.com/search?q=symmetry+balance+photography&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=z9O8UdTIOYTU9gTflYCgDg&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=h6m8_MJIfnaGaM%3A%3Bo8gcuA8Z7oFf6M%3Bhttp%253A%252F%252Fwww.tornadotitans.com%252Fwp-content%252Fuploads%252F2013%252F05%252Fsitephotobalance.png%3Bhttp%253A%252F%252Fwww.tornadotitans.com%252Fphotography-tip-balance-it%252F%3B700%3B525
  • http://www.google.com/search?q=symmetry+balance+photography&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=z9O8UdTIOYTU9gTflYCgDg&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=ODY4QZJxQ1jQXM%3A%3Bz0iRorjVMNzX4M%3Bhttp%253A%252F%252Fvogeltalksrving.com%252Fwp-content%252Fuploads%252F2012%252F07%252FBalance-and-Symmetry-1.jpg%3Bhttp%253A%252F%252Fvogeltalksrving.com%252F2013%252F05%252Fphoto-composition-rules-balance-and-symmetry-move-closer%252F%3B429%3B306
credits1
Credits
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  • al-symmetry.jpg%3Bhttp%253A%252F%252Fyogaspy.com%252Ftag%252Fsymmetry%252F%3B395%3B299
  • http://www.google.com/search?q=symmetry+balance+photography&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=z9O8UdTIOYTU9gTflYCgDg&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=Y3YLBfI-0gZJSM%3A%3B2_h166UCf_h16M%3Bhttp%253A%252F%252Fyogaspy.files.wordpress.com%252F2010%252F05%252Fdinah_dogs-002c_395p_bilateral-symmetry.jpg%3Bhttp%253A%252F%252Fyogaspy.com%252Ftag%252Fsymmetry%252F%3B395%3B299
  • http://www.google.com/search?q=symmetry+balance+photography&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=z9O8UdTIOYTU9gTflYCgDg&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=XI70wrjcRNZVRM%3A%3B7K9E_Un-ogFCrM%3Bhttp%253A%252F%252F27.media.tumblr.com%252Ftumblr_l3g53yWC9a1qz4u87o1_500.jpg%3Bhttp%253A%252F%252Fwww.findingviews.com%252Fcategory%252Fphotography-art-fiction-and-all-good-things-found-on-the-internet%252Fpage%252F26%252F%3B500%3B500
  • http://www.google.com/search?q=high+contrast+color+pictures&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=mNW8UZLsNYzW9QThzYG4Aw&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=-LyGfBcJsKDYaM%3A%3Bij-oRkSnkoj1VM%3Bhttp%253A%252F%252F3.bp.blogspot.com%252F-y7_u4x480AY%252FTa8m9z9m0cI%252FAAAAAAAAADM%252FB9Bum7lugB8%252Fs1600%252FP4179018_2_HighColorContrast.jpg%3Bhttp%253A%252F%252Fem-lynch.blogspot.com%252F2012%252F03%252Ftypes-of-photography-high-contrast.html%3B1200%3B1600
  • http://www.google.com/search?q=high+contrast+pictures&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=w9W8UeyPMIbk8gS2oYH4Cg&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=V6QePHUumoanMM%3A%3Bxb6V5Ee5pAuy6M%3Bhttp%253A%252F%252Fus.123rf.com%252F400wm%252F400%252F400%252Fcienpies%252Fcienpies1201%252Fcienpies120100003%252F11859954-high-contrast-music-instruments-silhouette-in-circle-shape-vector-file-available.jpg%3Bhttp%253A%252F%252Fwww.123rf.com%252Fphoto_11859954_high-contrast-music-instruments-silhouette-in-circle-shape-vector-file-available.html%3B1200%3B1200
credits2
Credits
  • http://www.google.com/search?q=different+proportions+photos&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=vta8Uer4EIq49QSA7YBo&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=CG9Svpcu69gnJM%3A%3B50p9-wYLh5caLM%3Bhttp%253A%252F%252Fpcdn.500px.net%252F10403681%252Fd33abc038b3a3f9487b2a23a0fa9288a6c0a7e51%252F3.jpg%3Bhttp%253A%252F%252F500px.com%252Fphoto%252F10403681%3B280%3B280
  • http://www.google.com/search?q=symmetry+balance+photography&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=v9e8Ub3XH4XS9ATcxYHICA&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=XI70wrjcRNZVRM%3A%3B7K9E_Un-ogFCrM%3Bhttp%253A%252F%252F27.media.tumblr.com%252Ftumblr_l3g53yWC9a1qz4u87o1_500.jpg%3Bhttp%253A%252F%252Fwww.findingviews.com%252Fcategory%252Fphotography-art-fiction-and-all-good-things-found-on-the-internet%252Fpage%252F26%252F%3B500%3B500
  • http://www.google.com/search?q=symmetry+balance+photography&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=v9e8Ub3XH4XS9ATcxYHICA&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=c597qQPZ9cD_LM%3A%3BahCajDWiuRN9LM%3Bhttp%253A%252F%252Fshazimalik.files.wordpress.com%252F2012%252F04%252F154356grf.jpg%3Bhttp%253A%252F%252Fshazimalik.wordpress.com%252F2012%252F04%252F22%252Fbalance-in-photographic-composition%252F%3B450%3B288
  • http://www.google.com/search?q=alignment&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=JN68UYWKDIXu8QS124DYDw&ved=0CAcQ_AUoAQ&biw=1237&bih=644#rlz=1T4ADRA_enUS371US371&tbm=isch&sa=1&q=optical+alignment+indesign&oq=alignment+indesi&gs_l=img.1.0.0i5j0i24.270115.271470.0.280163.7.7.0.0.0.0.158.822.3j4.7.0...0.0...1c.1.17.img.di3Hr7lZFt0&bav=on.2,or.r_qf.&bvm=bv.47883778,d.eWU&fp=ad955e813c293531&biw=1237&bih=644&facrc=_&imgrc=l4c1Fdes76ybkM%3A%3Bz_XB-SXJTudkIM%3Bhttp%253A%252F%252F0.tqn.com%252Fw%252Fexperts%252FAdobe-InDesign-1839%252F2011%252F01%252Finitial-cap.png%3Bhttp%253A%252F%252Fen.allexperts.com%252Fq%252FAdobe-InDesign-1839%252F2011%252F1%252FInDesign-CS4-text-alignment.htm%3B640%3B412
  • http://www.google.com/search?q=optical+alignment+indesign&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=5-G8UcHXOIbq9ATp1YHwBw&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=l4c1Fdes76ybkM%3A%3Bz_XB-SXJTudkIM%3Bhttp%253A%252F%252F0.tqn.com%252Fw%252Fexperts%252FAdobe-InDesign-1839%252F2011%252F01%252Finitial-cap.png%3Bhttp%253A%252F%252Fen.allexperts.com%252Fq%252FAdobe-InDesign-1839%252F2011%252F1%252FInDesign-CS4-text-alignment.htm%3B640%3B412
credits3
Credits
  • http://www.google.com/search?q=optical+alignment+indesign&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=5-G8UcHXOIbq9ATp1YHwBw&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=9wxkBjp_-eRRkM%3A%3B5yt3NOtX8oeIzM%3Bhttp%253A%252F%252Frufus.typepad.com%252F.a%252F6a00d8341c53b353ef0120a6dc875f970b-pi%3Bhttp%253A%252F%252Frufus.deuchler.net%252F2009%252F08%252F10-years-of-indesign.html%3B500%3B500
  • http://www.indesignmag.com/View.asp/Id/P133-O192168013136-L896-G20091218100743
  • http://www.indesignmag.com/View.asp/Id/A372-V192168013141-D327-Z20091009104033
  • http://www.google.com/search?aq=&rlz=1T4ADRA_enUS371US371&q=optical+alignment+indesign&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=5-G8UcHXOIbq9ATp1YHwBw&biw=1237&bih=644&sei=8em8UeWzK5Ds9ATt3oGYDg#facrc=_&imgrc=8LCBbyPB6w64EM%3A%3BjjSupScTQxNFkM%3Bhttp%253A%252F%252Fdsmy2muqb7t4m.cloudfront.net%252Farticles%252F2011%252Farticle-advanced-typography-special-characters%252Fpreview.jpg%3Bhttp%253A%252F%252Fvector.tutsplus.com%252Farticles%252Ftechniques%252Fadobe-indesign-cs5-advanced-typography-and-special-characters%252F%3B200%3B200
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  • http://www.google.com/search?q=repetition+in+design&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=UAm9UZGZMIf28wSHtIGICA&ved=0CAcQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=RRZW1NWJNiXxbM%3A%3B8slg0a8YLl0SXM%3Bhttp%253A%252F%252F0.tqn.com%252Fd%252Fdesktoppub%252F1%252F0%252Fz%252F050201repetition.gif%3Bhttp%253A%252F%252Fdesktoppub.about.com%252Fod%252Fdesignprinciples%252Fl%252Faa_pod2.htm%3B233%3B333
  • http://www.google.com/search?q=repetition+in+design&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=xgm9UYrPOo7M9ATH4YHYCw&ved=0CAcQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=OmutTvQ-rdbPzM%3A%3BD47Sf9XoxpHPiM%3Bhttp%253A%252F%252F1.bp.blogspot.com%252F_c7JiLplPdUY%252FS8SikutoUAI%252FAAAAAAAAAxA%252FjAZPlMG2Vxk%252Fs1600%252FCampi_POD_04_Repetition.jpg%3Bhttp%253A%252F%252Fcampimnews.blogspot.com%252F2010%252F04%252Fprinciple-of-design-04-repetition.html%3B800%3B600
slide11

http://www.google.com/search?q=repetition+in+design&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=CQq9UaS3GIGm9gSe14D4BQ&ved=0CAcQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=FKWHJdmadnc9bM%3A%3Bvd13u7EAx1i9PM%3Bhttp%253A%252F%252Fwww.askeystudio.com%252Fimages%252FEducation%252Frepetition.jpg%3Bhttp%253A%252F%252Fwww.askeystudio.com%252Feducation.html%3B555%3B730http://www.google.com/search?q=repetition+in+design&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=CQq9UaS3GIGm9gSe14D4BQ&ved=0CAcQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=FKWHJdmadnc9bM%3A%3Bvd13u7EAx1i9PM%3Bhttp%253A%252F%252Fwww.askeystudio.com%252Fimages%252FEducation%252Frepetition.jpg%3Bhttp%253A%252F%252Fwww.askeystudio.com%252Feducation.html%3B555%3B730

  • http://www.google.com/search?q=repetition+in+design&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=CQq9UaS3GIGm9gSe14D4BQ&ved=0CAcQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=i-KJlZ90CBSUFM%3A%3BA9Uzhq7B1wZIlM%3Bhttp%253A%252F%252Fwww.sitepoint.com%252Fblogs%252Fwp-content%252Fuploads%252F2010%252F06%252Fthe_london_pigeon_wars.large_.jpg%3Bhttp%253A%252F%252Fwww.sitepoint.com%252Fharmony-in-design-part-2-repetition%252F%3B321%3B475
  • http://www.google.com/search?aq=&rlz=1T4ADRA_enUS371US371&q=brain&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=Ngu9UcKmBpTm8gTq0YHwDg&biw=1237&bih=644&sei=OAu9UafDOom88wTB34EY#facrc=_&imgrc=67iDoWZXAKgP5M%3A%3BOYzcCWDg_LR40M%3Bhttp%253A%252F%252Fbodyresolution.com%252Fwp-content%252Fuploads%252F2013%252F04%252FBrain.jpg%3Bhttp%253A%252F%252Fbodyresolution.com%252Funcategorized%252Fexercise-your-brain%252F%3B1414%3B1414
slide14

Home

Asymmetrical

slide15

Home

Symmetrical

Mirror image of each side of dog face

slide16

Home

Symmetrical

Radial

Symmetrical

slide17

Home

Symmetrical

Linear

contrast
Contrast

Home

Can be achieved with color

Oppositecolors

high contrast

visual excitement

clear vision

quick story

contrast1
Contrast

Home

Can be achieved with

Black

&

White

c ontrast
Contrast

Home

Can be achieved with size

slide21

Symmetrical Alignment

The

travels left margin to rapidly read and absorb information.

Home

slide22

Symmetrical Alignment

Some

Thing

Home

In

Each

=Balance

slide24

Asymmetrical

There is a circle alignment in center of picture

While the Title is aligned left

Logo is aligned right

Home

slide25

Asymmetrical Alignment

Home

All fonts start on a different alignment . This helps to catch the idea and make the viewer think about the different articles in the articles in the magazine.

The different text box and analogous to different articles.

Notice the business of different alignment. To counter balance this one font color is used with a monochromatic color theme.

asymmetrical alignment
AsymmetricalAlignment

H

All Fonts are different sizes and have different alignments:

Left alignment

Center alignment

Right alignment

slide27

Repitition

H

Repeat:

color font shapes

slide28

Repetition

H

Shape

Color

text

slide29

H

Repetition is shown in:

COLOR

FONTS

WORDS

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