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Principles of D esign. D esign Ingredients. Contrast Balance Alignment Repetition. 1. Examples . 2. 3. Easiest & quickest to understand Instantaneously sends information Most efficient ingredient in design. Why Contrast? . High contrast, easy to understand.

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Principles of D esign

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Principles of d esign

Principles of Design


Principles of d esign

Design Ingredients

  • Contrast

  • Balance

  • Alignment

  • Repetition


Principles of d esign

1

Examples

2

3

Easiest & quickest to understand

Instantaneously sends information

Most efficient ingredient in design

  • Why Contrast?

High contrast, easy to understand

Low contrast, have to struggle to read


Balance invites you in

Balance invitesyou in

Symmetrical

calming

Stable

1

thought provokingasymmetrical

2

3

1

2

3


Principles of d esign

Alignment and Who Cares

Alignment organizes information

It connects information for ease of reading

The “maker” or “breaker” in design

Symmetrical Alignment

Asymmetrical Alignment (more modern)

1

2

3

1

2

3


Repetition

Wonderful,subliminal

Repetition

1

2

3

Repetition teaches

By using same

Shape

Color

Words

Texture

Repetition drills deeper into the brain


Credits

Credits

  • http://www.google.com/search?q=edward+weston+photography+books&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=Or68Uc66I4SS9QTUp4C4Dw&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=PkCSJ0F_9GsYcM%3A%3BmD0JqBRHcBr0yM%3Bhttp%253A%252F%252Fmedia-1.web.britannica.com%252Feb-media%252F16%252F43716-004-F3AF9257.jpg%3Bhttp%253A%252F%252Fwww.britannica.com%252FEBchecked%252Fmedia%252F36287%252FDunes-Oceano-photograph-by-Edward-Weston-1936%3B371%3B300

  • http://www.google.com/search?q=edward+weston+photography+books&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=Or68Uc66I4SS9QTUp4C4Dw&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=GKil4Rqkbi_IwM%3A%3Biq_3ZgZSBNR-TM%3Bhttp%253A%252F%252Fonetrackmuse.files.wordpress.com%252F2012%252F07%252Ftina-modotti-with-her-arms-raise-by-edward-weston.jpg%3Bhttp%253A%252F%252Fonetrackmuse.com%252F2012%252F07%252F31%252Fa-year-in-booksday-183-tinisima%252F%3B635%3B564

  • http://www.google.com/search?q=symmetry+balance+photography&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=z9O8UdTIOYTU9gTflYCgDg&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=LxQs8ebYyjguBM%3A%3BKqT8kd1Y6kPgLM%3Bhttp%253A%252F%252F3.bp.blogspot.com%252F_fpTKwH4VOiE%252FTIg5-i_SIaI%252FAAAAAAAAADU%252FjsWNz384Bgc%252Fs1600%252F0-4700-3743-1_040114.jpg%3Bhttp%253A%252F%252Fjmontecino373.blogspot.com%252F2010%252F09%252Fline-httplaist.html%3B525%3B296

  • http://www.google.com/search?q=symmetry+balance+photography&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=z9O8UdTIOYTU9gTflYCgDg&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=h6m8_MJIfnaGaM%3A%3Bo8gcuA8Z7oFf6M%3Bhttp%253A%252F%252Fwww.tornadotitans.com%252Fwp-content%252Fuploads%252F2013%252F05%252Fsitephotobalance.png%3Bhttp%253A%252F%252Fwww.tornadotitans.com%252Fphotography-tip-balance-it%252F%3B700%3B525

  • http://www.google.com/search?q=symmetry+balance+photography&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=z9O8UdTIOYTU9gTflYCgDg&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=ODY4QZJxQ1jQXM%3A%3Bz0iRorjVMNzX4M%3Bhttp%253A%252F%252Fvogeltalksrving.com%252Fwp-content%252Fuploads%252F2012%252F07%252FBalance-and-Symmetry-1.jpg%3Bhttp%253A%252F%252Fvogeltalksrving.com%252F2013%252F05%252Fphoto-composition-rules-balance-and-symmetry-move-closer%252F%3B429%3B306


Credits1

Credits

  • http://www.google.com/search?q=symmetry+balance+photography&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=z9O8UdTIOYTU9gTflYCgDg&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=Y3YLBfI-0gZJSM%3A%3B2_h166UCf_h16M%3Bhttp%253A%252F%252Fyogaspy.files.wordpress.com%252F2010%252F05%252Fdinah_dogs-002c_395p_bilater

  • al-symmetry.jpg%3Bhttp%253A%252F%252Fyogaspy.com%252Ftag%252Fsymmetry%252F%3B395%3B299

  • http://www.google.com/search?q=symmetry+balance+photography&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=z9O8UdTIOYTU9gTflYCgDg&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=Y3YLBfI-0gZJSM%3A%3B2_h166UCf_h16M%3Bhttp%253A%252F%252Fyogaspy.files.wordpress.com%252F2010%252F05%252Fdinah_dogs-002c_395p_bilateral-symmetry.jpg%3Bhttp%253A%252F%252Fyogaspy.com%252Ftag%252Fsymmetry%252F%3B395%3B299

  • http://www.google.com/search?q=symmetry+balance+photography&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=z9O8UdTIOYTU9gTflYCgDg&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=XI70wrjcRNZVRM%3A%3B7K9E_Un-ogFCrM%3Bhttp%253A%252F%252F27.media.tumblr.com%252Ftumblr_l3g53yWC9a1qz4u87o1_500.jpg%3Bhttp%253A%252F%252Fwww.findingviews.com%252Fcategory%252Fphotography-art-fiction-and-all-good-things-found-on-the-internet%252Fpage%252F26%252F%3B500%3B500

  • http://www.google.com/search?q=high+contrast+color+pictures&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=mNW8UZLsNYzW9QThzYG4Aw&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=-LyGfBcJsKDYaM%3A%3Bij-oRkSnkoj1VM%3Bhttp%253A%252F%252F3.bp.blogspot.com%252F-y7_u4x480AY%252FTa8m9z9m0cI%252FAAAAAAAAADM%252FB9Bum7lugB8%252Fs1600%252FP4179018_2_HighColorContrast.jpg%3Bhttp%253A%252F%252Fem-lynch.blogspot.com%252F2012%252F03%252Ftypes-of-photography-high-contrast.html%3B1200%3B1600

  • http://www.google.com/search?q=high+contrast+pictures&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=w9W8UeyPMIbk8gS2oYH4Cg&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=V6QePHUumoanMM%3A%3Bxb6V5Ee5pAuy6M%3Bhttp%253A%252F%252Fus.123rf.com%252F400wm%252F400%252F400%252Fcienpies%252Fcienpies1201%252Fcienpies120100003%252F11859954-high-contrast-music-instruments-silhouette-in-circle-shape-vector-file-available.jpg%3Bhttp%253A%252F%252Fwww.123rf.com%252Fphoto_11859954_high-contrast-music-instruments-silhouette-in-circle-shape-vector-file-available.html%3B1200%3B1200


Credits2

Credits

  • http://www.google.com/search?q=different+proportions+photos&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=vta8Uer4EIq49QSA7YBo&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=CG9Svpcu69gnJM%3A%3B50p9-wYLh5caLM%3Bhttp%253A%252F%252Fpcdn.500px.net%252F10403681%252Fd33abc038b3a3f9487b2a23a0fa9288a6c0a7e51%252F3.jpg%3Bhttp%253A%252F%252F500px.com%252Fphoto%252F10403681%3B280%3B280

  • http://www.google.com/search?q=symmetry+balance+photography&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=v9e8Ub3XH4XS9ATcxYHICA&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=XI70wrjcRNZVRM%3A%3B7K9E_Un-ogFCrM%3Bhttp%253A%252F%252F27.media.tumblr.com%252Ftumblr_l3g53yWC9a1qz4u87o1_500.jpg%3Bhttp%253A%252F%252Fwww.findingviews.com%252Fcategory%252Fphotography-art-fiction-and-all-good-things-found-on-the-internet%252Fpage%252F26%252F%3B500%3B500

  • http://www.google.com/search?q=symmetry+balance+photography&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=v9e8Ub3XH4XS9ATcxYHICA&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=c597qQPZ9cD_LM%3A%3BahCajDWiuRN9LM%3Bhttp%253A%252F%252Fshazimalik.files.wordpress.com%252F2012%252F04%252F154356grf.jpg%3Bhttp%253A%252F%252Fshazimalik.wordpress.com%252F2012%252F04%252F22%252Fbalance-in-photographic-composition%252F%3B450%3B288

  • http://www.google.com/search?q=alignment&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=JN68UYWKDIXu8QS124DYDw&ved=0CAcQ_AUoAQ&biw=1237&bih=644#rlz=1T4ADRA_enUS371US371&tbm=isch&sa=1&q=optical+alignment+indesign&oq=alignment+indesi&gs_l=img.1.0.0i5j0i24.270115.271470.0.280163.7.7.0.0.0.0.158.822.3j4.7.0...0.0...1c.1.17.img.di3Hr7lZFt0&bav=on.2,or.r_qf.&bvm=bv.47883778,d.eWU&fp=ad955e813c293531&biw=1237&bih=644&facrc=_&imgrc=l4c1Fdes76ybkM%3A%3Bz_XB-SXJTudkIM%3Bhttp%253A%252F%252F0.tqn.com%252Fw%252Fexperts%252FAdobe-InDesign-1839%252F2011%252F01%252Finitial-cap.png%3Bhttp%253A%252F%252Fen.allexperts.com%252Fq%252FAdobe-InDesign-1839%252F2011%252F1%252FInDesign-CS4-text-alignment.htm%3B640%3B412

  • http://www.google.com/search?q=optical+alignment+indesign&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=5-G8UcHXOIbq9ATp1YHwBw&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=l4c1Fdes76ybkM%3A%3Bz_XB-SXJTudkIM%3Bhttp%253A%252F%252F0.tqn.com%252Fw%252Fexperts%252FAdobe-InDesign-1839%252F2011%252F01%252Finitial-cap.png%3Bhttp%253A%252F%252Fen.allexperts.com%252Fq%252FAdobe-InDesign-1839%252F2011%252F1%252FInDesign-CS4-text-alignment.htm%3B640%3B412


Credits3

Credits

  • http://www.google.com/search?q=optical+alignment+indesign&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=5-G8UcHXOIbq9ATp1YHwBw&ved=0CAkQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=9wxkBjp_-eRRkM%3A%3B5yt3NOtX8oeIzM%3Bhttp%253A%252F%252Frufus.typepad.com%252F.a%252F6a00d8341c53b353ef0120a6dc875f970b-pi%3Bhttp%253A%252F%252Frufus.deuchler.net%252F2009%252F08%252F10-years-of-indesign.html%3B500%3B500

  • http://www.indesignmag.com/View.asp/Id/P133-O192168013136-L896-G20091218100743

  • http://www.indesignmag.com/View.asp/Id/A372-V192168013141-D327-Z20091009104033

  • http://www.google.com/search?aq=&rlz=1T4ADRA_enUS371US371&q=optical+alignment+indesign&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=5-G8UcHXOIbq9ATp1YHwBw&biw=1237&bih=644&sei=8em8UeWzK5Ds9ATt3oGYDg#facrc=_&imgrc=8LCBbyPB6w64EM%3A%3BjjSupScTQxNFkM%3Bhttp%253A%252F%252Fdsmy2muqb7t4m.cloudfront.net%252Farticles%252F2011%252Farticle-advanced-typography-special-characters%252Fpreview.jpg%3Bhttp%253A%252F%252Fvector.tutsplus.com%252Farticles%252Ftechniques%252Fadobe-indesign-cs5-advanced-typography-and-special-characters%252F%3B200%3B200

  • http://www.google.com/search?q=eye+photo&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=Au68UaePOIK08QT254DIBg&ved=0CAcQ_AUoAQ&biw=1237&bih=644

  • http://www.google.com/search?q=repetition+in+design&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=UAm9UZGZMIf28wSHtIGICA&ved=0CAcQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=RRZW1NWJNiXxbM%3A%3B8slg0a8YLl0SXM%3Bhttp%253A%252F%252F0.tqn.com%252Fd%252Fdesktoppub%252F1%252F0%252Fz%252F050201repetition.gif%3Bhttp%253A%252F%252Fdesktoppub.about.com%252Fod%252Fdesignprinciples%252Fl%252Faa_pod2.htm%3B233%3B333

  • http://www.google.com/search?q=repetition+in+design&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=xgm9UYrPOo7M9ATH4YHYCw&ved=0CAcQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=OmutTvQ-rdbPzM%3A%3BD47Sf9XoxpHPiM%3Bhttp%253A%252F%252F1.bp.blogspot.com%252F_c7JiLplPdUY%252FS8SikutoUAI%252FAAAAAAAAAxA%252FjAZPlMG2Vxk%252Fs1600%252FCampi_POD_04_Repetition.jpg%3Bhttp%253A%252F%252Fcampimnews.blogspot.com%252F2010%252F04%252Fprinciple-of-design-04-repetition.html%3B800%3B600


Principles of d esign

  • http://www.google.com/search?q=repetition+in+design&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=CQq9UaS3GIGm9gSe14D4BQ&ved=0CAcQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=FKWHJdmadnc9bM%3A%3Bvd13u7EAx1i9PM%3Bhttp%253A%252F%252Fwww.askeystudio.com%252Fimages%252FEducation%252Frepetition.jpg%3Bhttp%253A%252F%252Fwww.askeystudio.com%252Feducation.html%3B555%3B730

  • http://www.google.com/search?q=repetition+in+design&rlz=1T4ADRA_enUS371US371&source=lnms&tbm=isch&sa=X&ei=CQq9UaS3GIGm9gSe14D4BQ&ved=0CAcQ_AUoAQ&biw=1237&bih=644#facrc=_&imgrc=i-KJlZ90CBSUFM%3A%3BA9Uzhq7B1wZIlM%3Bhttp%253A%252F%252Fwww.sitepoint.com%252Fblogs%252Fwp-content%252Fuploads%252F2010%252F06%252Fthe_london_pigeon_wars.large_.jpg%3Bhttp%253A%252F%252Fwww.sitepoint.com%252Fharmony-in-design-part-2-repetition%252F%3B321%3B475

  • http://www.google.com/search?aq=&rlz=1T4ADRA_enUS371US371&q=brain&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=Ngu9UcKmBpTm8gTq0YHwDg&biw=1237&bih=644&sei=OAu9UafDOom88wTB34EY#facrc=_&imgrc=67iDoWZXAKgP5M%3A%3BOYzcCWDg_LR40M%3Bhttp%253A%252F%252Fbodyresolution.com%252Fwp-content%252Fuploads%252F2013%252F04%252FBrain.jpg%3Bhttp%253A%252F%252Fbodyresolution.com%252Funcategorized%252Fexercise-your-brain%252F%3B1414%3B1414


Asymmetrical

Asymmetrical

Home


Principles of d esign

Asymmetrical

Home


Principles of d esign

Home

Asymmetrical


Principles of d esign

Home

Symmetrical

Mirror image of each side of dog face


Principles of d esign

Home

Symmetrical

Radial

Symmetrical


Principles of d esign

Home

Symmetrical

Linear


Contrast

Contrast

Home

Can be achieved with color

Oppositecolors

high contrast

visual excitement

clear vision

quick story


Contrast1

Contrast

Home

Can be achieved with

Black

&

White


C ontrast

Contrast

Home

Can be achieved with size


Principles of d esign

Symmetrical Alignment

The

travels left margin to rapidly read and absorb information.

Home


Principles of d esign

Symmetrical Alignment

Some

Thing

Home

In

Each

=Balance


Principles of d esign

Symmetrical

H


Principles of d esign

Asymmetrical

There is a circle alignment in center of picture

While the Title is aligned left

Logo is aligned right

Home


Principles of d esign

Asymmetrical Alignment

Home

All fonts start on a different alignment . This helps to catch the idea and make the viewer think about the different articles in the articles in the magazine.

The different text box and analogous to different articles.

Notice the business of different alignment. To counter balance this one font color is used with a monochromatic color theme.


Asymmetrical alignment

AsymmetricalAlignment

H

All Fonts are different sizes and have different alignments:

Left alignment

Center alignment

Right alignment


Principles of d esign

Repitition

H

Repeat:

color font shapes


Principles of d esign

Repetition

H

Shape

Color

text


Principles of d esign

H

Repetition is shown in:

COLOR

FONTS

WORDS


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