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NASTY FITNESS

NASTY FITNESS . GET FIT IN THE NASTY. BUSINESS IDEA. The Nasty Fitness Center is a thriving business- person's club but is also one of the only family focused clubs in the Saginaw area. COMPETITON . PlantFitness SportsZone Saginaw Athletic Club Seung-ni Sarah Fecter. LOCATION.

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NASTY FITNESS

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  1. NASTY FITNESS GET FIT IN THE NASTY

  2. BUSINESS IDEA • The Nasty Fitness Center is a thriving business- person's club but is also one of the only family focused clubs in the Saginaw area.

  3. COMPETITON • PlantFitness • SportsZone • Saginaw Athletic Club • Seung-ni • Sarah Fecter

  4. LOCATION • 4470 N. Michigan Avenue, Saginaw, MI 48604 $399,000

  5. MEMBERS • Fifty percent of our members are under the age of 45 and have young children. • Focus on the families

  6. SALES STRATEGY The sales strategy is to highlight the childcare service to approaching center members. The focus will be marketing the center to young active families. We will do this with commercials and website.

  7. SERVICES • Swimming • Tennis • Fitness center with cardiovascular and weight training equipment • Court sports • Massage • Physical therapy • Childcare • Tanning

  8. STAFF • Manager • Assistant manager • Childcare manager • Tennis manager • Pool manager • Center staff (16) • Childcare staff (8)

  9. MEMBERSHIP PRICES • MONTHLY Youth (18 and under)- $15.00 Adult-$20.00 Senior(60 and up)- $12.00 • YEARLY Youth- $180.00 Adult- $240.00 Senior- $144.00

  10. EXPENSES • Payroll$694,000 • Sales and Marketing $60,000 • Leased Equipment $0 • Utilities $12,000 • Insurance $12,000 • Rent $0 • Payroll Taxes $104,100

  11. EARNINGS • Monthly- 17,567 • Yearly- $210,804

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