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Lights up on La Jolla: Where American Theatre is Born

Lights up on La Jolla: Where American Theatre is Born. Cultural Tourism Marketing Plan. Targeting: Los Angeles/Orange County and the San Francisco Bay Area. Total Impressions: 2,466,500. 100% of TMD funds will be spent on marketing to cultural tourists.

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Lights up on La Jolla: Where American Theatre is Born

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  1. Lights up on La Jolla: Where American Theatre is Born

  2. Cultural Tourism Marketing Plan Targeting: Los Angeles/Orange County and the San Francisco Bay Area Total Impressions: 2,466,500

  3. 100% of TMD fundswill be spent on marketing to cultural tourists

  4. Marketing will include a “call to action” directing readers to the TMD hotels page on the La Jolla Playhouse website

  5. Historical Attendancefor Fall Musicals 2009-2013 Average Tourist Attendance = 20%

  6. La Jolla Playhouse ROI Based on a conservative estimate of 35% of tourists staying in TMD hotels with 30 or more rooms Total TMD hotel revenue: $294,898.06 Total ROI: 11.7:1

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