Visual Rhetoric
Download
1 / 20

Visual Rhetoric - PowerPoint PPT Presentation


  • 74 Views
  • Uploaded on

Visual Rhetoric. Kylie Withrow. Terrie’s Tip. Smoking causes immediate damage to your body. For Terrie, it gave her throat cancer. You can quit. . Background.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Visual Rhetoric' - hallie


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript

Visual Rhetoric

Kylie Withrow


Terrie’s Tip

Smoking causes immediate damage to your body.

For Terrie, it gave her throat cancer. You can quit.


Background

Founded in 1946, the Center for Disease Control was created to inform people to protect their health through health promotion, prevention of disease, injury, and preparedness for new health.


Ethos/Credibility

What makes the image credible?



Logos makes the picture credible.

What is the logical appeal of the image?



Pathos your voice and force you to talk through a voice box. This fact is presented at the bottom of the page and is also indirectly stated through the text in the picture.

What is the emotional appeal of the picture?


This advertisement makes the audience feel sympathetic for the woman because she has to talk through a voice box to the people she loves instead of through her natural voice. It also ties people to the emotions of their mother or grandmother due to the motherly figure of the woman in the picture.


Audience the woman because she has to talk through a voice box to the people she loves instead of through her natural voice. It also ties people to the emotions of their mother or grandmother due to the motherly figure of the woman in the picture.

Who is this ad intended to?



Foreground have loved ones who smoke .

What is the foreground?



Background They are also the foci of the picture. Having them in the front of the picture puts more emphasis on what the ad is trying to convey about smoking.

What is in the background of the photo?


In the background is a picture of a child, probably a grandson or another loved one. This is significant because those are the loved ones who wish to still hear the voice of the woman. The picture frame in the background also tugs on a sympathetic emotion for the child and also for the woman because it gives another example of a loved one.


Balance grandson or another loved one. This is significant because those are the loved ones who wish to still hear the voice of the woman. The picture frame in the background also tugs on a sympathetic emotion for the child and also for the woman because it gives another example of a loved one.

How is this ad proportionally balanced?



Inclusion the left side of the ad and the large text on the right side.

What does the ad specifically include?


It specifically includes pictures of those that love the woman in the ad. This is significant because it relates the text to actual people in the woman’s life.


"Print Ads." woman in the ad. This is significant because it relates the text to actual people in the woman’s life.Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 28 Mar. 2013. Web. 08 Sept. 2013.


ad