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MARKETING Calendar 2 nd half 2012 Bloomingdale’s

MARKETING Calendar 2 nd half 2012 Bloomingdale’s. May 2011. subject to change. Marketing & PR. Marketing Activities: Radio competitions: to be approved by Al Tayer 3 rd party websites to share 2 for 1 offer with their database: Al Tayer to suggest

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MARKETING Calendar 2 nd half 2012 Bloomingdale’s

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  1. MARKETING Calendar 2nd half 2012 Bloomingdale’s May 2011 subject to change

  2. Marketing & PR • Marketing Activities: • Radio competitions: to be approved by Al Tayer • 3rd party websites to share 2 for 1 offer with their database: Al Tayer to suggest • HTML to be sent out to Bloomingdale’s database • Vouchers to be distributed in GlamboxME boxes • Vouchers to be distributed as giveaways through media for events e.g. New You • Bounce back vouchers at Emirates Women Awards • Invite bloggers to review the Expert Touch treatments • Blog competitions – To promote the Expert Touch Treatment and the 2 for 1 promotion (treatments as giveaways) • Promotional counter to promote SkinLab: availability to be advised by Al Tayer (At counter that was used for the ‘Let’s Face It’ campaign September 2012

  3. Marketing & PR • Social Media: • Facebook and Twitter competitions on ElemisME pages to promote the Expert Touch Treatment and the 2 for 1 promotion • Bloomingdale’s to run Facebook and Twitter competition on their pages to promote the Expert Touch Treatment and the 2 for 1 promotion • Traditional Media: • Promoting SkinLab & Expert Touch treatment through traditional media - Al Tayer to confirm September 2012

  4. Product Launch: Pro-Collagen Advanced Eye Treatment • Pro-Collagen Advanced eye Treatment 15 ml A super-light weight formula with heavy-weight results Formulated with a sophisticated amino acid blend of natural humectants to attract moisture in to the deeper layers of the skin for exceptional moisturisation and added protection to support delicate skin around the eyes • Key Selling Points • Amino acids for healthy, fresh, dewy looking contours • Helps reduce the appearance of fine lines and wrinkles • Helps restore suppleness • Helps activate circulation for improved brightness and clarity • Weightless texture doesn’t overload the eye area • Collateral: tent cards and A4 posters • Treatment Link: Tri-Enzyme Resurfacing Power Booster Facial (replaces absolute eye serum) September 2012

  5. Marketing & PR • Marketing Activities: • Offer complimentary mini eye treatments on counter from the 14th till the 21stof September • Social Media: • Product information shared on ElemisME Facebook & Twitter. Relevant content (focussing on eyes) to be pushed through social media • Competition on ElemisME Facebook with Pro Collagen Eye Treatment as giveaway • Traditional Media: • Press release issued to monthly & weekly magazines, online media and bloggers • Product sample sent to media for review / product placement September 2012

  6. Product Launch: Pro-Intense reshaping Complex • Pro-Intense Re-Shaping Concentrate 50 ml • Formulated with Elemis’ NEW Molecular Bio-Stem Complex 5™ A blend of natural plant stem cell cultures, ‘little laboratories of efficacy’ , it is up to 1000 times more active than other plant extracts. Highly bio-compatible with the molecular structure of the skin . Powerfully protects and helps repair cell damage. Expertly combined with high-tech natural ingredients including lupeol, wheat bio-protein, kalpariane, tiger nut and alaria esculenta. • Key Selling Points • Re-models and lifts facial contours • Re-densifies the skin the skin’s own cushioning • Re-energises skin cell functions • Re-gain skin firmness, reduces depth of jowls and tightens slackness around the jaw line. • Re-generates cell turnover • Packaging: retail twin pack with acetate sleeve • Collateral: glorifier and sample postcard October 2012

  7. Marketing & PR • Marketing Activities: • Organize an anti-ageing seminar workshop for consumers and introduce them to Pro-Intense Lift Effect • Promotional counter in October to introduce consumers to Pro-Intense Lift Effect • Social Media: • Product information shared on ElemisME Facebook & Twitter. Relevant content (focussing on anti-ageing) to be pushed through social media • Competition on Bloomingdale’s Facebook – to win Pro-Intense Lift Effect • Competition on ElemisME Facebook – to win Pro-Intense Lift Effect • Traditional Media: • Press release issued to monthly & weekly magazines, online media and bloggers • Product sample sent to media for review / product placement October 2012

  8. Product Launch: Think Pink Collection • Supporting Breast Cancer research: Think Pink Collection • This collection is powered by Pro-Collagen to smooth the appearance of lines, boost hydration and increase firmness • Contains: • • Pro-Collagen Marine Cream 30ml LTD ED Pink • • Pro-Collagen Lifting Treatment Neck and Bust 15ml • • Quiet Mind Bath Elixir 50ml • Key Selling Points • Includes award-winning Pro-Collagen Marine Cream • Funds from every kit sold will be donated to Breast Cancer Care Awareness • Amazing value and opportunity to try advanced anti-ageing skincare • Collateral: • Merchandising cube • Retail duratrans • Educational leaflet • Treatment Link: Pro-Collagen Quartz Lift power booster facial October 2012

  9. Marketing & PR • Marketing Activities: • Organize an event where consumers should show up to the counter with their pink ribbon in order to get a travel size Pro-Collagen Marine Cream • Social Media: • Product information shared on ElemisME Facebook & Twitter. Relevant content (focussing on breast cancer, moisturising & décolletage care etc) to be pushed through social media • Competition on Bloomingdale’s Facebook - to win Think Pink Kit • Competition on ElemisME Facebook – to win Think Pink Kit • Traditional Media: • Press release issued to monthly & weekly magazines, online media and bloggers • Product sample sent to media for review / product placement October 2012

  10. Pro-Collagen Queen • Pro-Collagen Queen • Advanced Skincare • Contains: • • Pro-Collagen Marine Cream 100ml • • Pro-Radiance Cream Cleanser 150ml • • Pro-Collagen Advanced Eye Treatment 15ml • • Soothing Apricot Toner 200ml • • Pro-Collagen Oxygenating Night cream 30ml • • Pro-Collagen Quartz Lift Mask 50ml • Packaging: • • Vanity Case with vac form tray • • Crashlock box, ribbon & tag • • Patterned interior lining Nov /Dec 2012

  11. Supreme Glow • Supreme Glow • Skincare Essentials • Contains: • • Rehydrating Rosepetal Cleanser 200ml • • Soothing Apricot Toner 200ml • • Maximum Moisture Day Cream 50ml • • Tranquil Touch Indulgent Bath Elixir 100ml • Packaging: • • Re-usable Box with vac form tray • • Sleeve, ribbon and tag • • Patterned interior lining Nov /Dec 2012

  12. Duchess of Spa • Duchess of Spa • Exotic Bodycare • Contains: • • Frangipani Monoi Body Oil 100ml • • Frangipani Monoi Shower Cream 200ml • • Tranquil Touch Creamy Body Wash 300ml • • Tranquil Touch Body Polish 150ml • Packaging: • • Re-usable Box with vac form tray • • Sleeve, ribbon and tag • • Patterned interior lining Nov /Dec 2012

  13. Princess of Spa • Princess of Spa • Nourishing Bodycare • Contains: • • Skin Nourishing milk Bath 400ml • • Pro-Radiance Hand and Nail Cream 100ml • • Quiet Mind Relaxing Bath Elixir 100ml • Packaging: • • Re-usable Box with vac form tray • • Sleeve, ribbon and tag • • Patterned interior lining Nov /Dec 2012

  14. Jetset Travel Collection for Gentlemen • Jetset Travel Collection for gentlemen • For Gentlmen • Contains: • • TFM Daily Moisture Boost 50ml • • TFM Ice Foaming Shave Gel 100ml • • TFM Deep Cleanse facial Wash 50ml • • Sharp Shower & Bath Gel 100ml • • TFM Energising Skin Scrub 20ml • Packaging: • • Luxe Travel case • • Crashlock, ribbon and tag Nov /Dec 2012

  15. Bath and Body Jewels • Bath and Body Jewels • Bodycare Essentials • Contains: • • Quiet Mind Bath Elixir 100ml • • Skin nourishing Shower Cream 100ml • • Revitalise-Me Shower Gel 100ml • • Tranquil Touch Bath Elixir 100ml • • Tranquil Touch body Lotion 50ml • • Skin Nourishing Body Lotion50ml • Packaging: • • Gift Box with window to see products Nov /Dec 2012

  16. Nourishing Treasures: Exclusive BLM • Nourishing Treasures • Bodycare • Contains: • • Skin Nourishing Shower Cream 100ml • • Skin Nourishing Hand and Body Cream 50ml • • Quiet Mind Temple Balm 15ml • • Treat your Feet Foot Cream 20ml • Packaging: • • Gift Box with window to see products Nov /Dec 2012

  17. The Royal Candle • The Royal Candle • Fragrance • Lily, jasmine & vanilla • Packaging: • • Gift Box with window to see products Nov /Dec 2012

  18. Marketing & PR • Marketing Activities: • Promotional counter in December to promote the Festive Collections • Social Media: • November - PR Event on counter in where SkinLab will be offered to press and bloggers in addition to one of the festive collections (mechanics to be finalised) • December - Consumer event on counter in collaboration with GlamboxME - we will run activities with a chance to win one of the collections • Product information shared on ElemisME Facebook & Twitter. relevant content (focussing festive mood, anti-ageing products etc) to be pushed through social media • Competition on Bloomingdale’s Facebook - to win Festive Collection • Competition on ElemisME Facebook – to win Festive Collection • Traditional Media: • Press release issued to monthly & weekly magazines, online media and bloggers • Product sample sent to media for product placement Nov /Dec 2012

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