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Writing for the Web

Writing for the Web. They search, scan, surf, and browse. How do people read on the Web?. Your content needs to be easily discovered and easy to read/scan. What does that mean to you?. Be brief Use keywords Use proper verb tense and time elements. Writing headlines.

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Writing for the Web

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  1. Writing for the Web

  2. They search, scan, surf, and browse How do people read on the Web?

  3. Your content needs to be easily discovered and easy to read/scan What does that mean to you?

  4. Be brief • Use keywords • Use proper verb tense and time elements Writing headlines

  5. A good online headline must: • stand on its own • integrate as many keywords as possible • work now and in the future Writing headlines

  6. Subheads • Lead • Paragraph length (small “chunks”) • Page length • Boldface and bullet points • Section titles Layout and format

  7. Active • Conversational and personal • Friendly • Informal but not too casual • Simple Voice and tone

  8. Use AP Style • Don’t tab/indent • Avoid italics Style

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