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Aimee Davidson Andrew Mills Lucas Grant

Aimee Davidson Andrew Mills Lucas Grant. The Beginning.

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Aimee Davidson Andrew Mills Lucas Grant

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  1. Aimee Davidson Andrew Mills Lucas Grant

  2. The Beginning • While hunting on the ranch, we got lost in the mountains. After our long trek out, we decided there was a better way to get the elk carcass down the mountain. We decided to fix up the dirt bikes by the house. We did such a good job, we decided to sell the excess dirt bikes. Thus started “Hunting Bikes Co.”.

  3. Roles Within The Company • Aimee Davidson (CEO) • Andrew Mills (CFO) • Lucas Grant (CTO)

  4. Process’ • Service Center • Repair • Upgrades • Maintenance • Sales • Parts • Bikes • Apparel • Accessories • Hunting Supplies • Manufacture • Bikes • Parts • Signature Apparel

  5. Online Service • Online Showcase • Parts Catalog • Online Parts store • Free shipping with purchases over $200 • Digital Service Manuals and Tutorials • Online Apparel Store

  6. Showcase • Sales Floor • All Bikes • Apparel • Hunting Gear • Guns • Ammo • Camouflage/ Fluorescent Orange • Knives

  7. Service Center • Waiting Room • Hunting Magazines • Dirt bike Magazines • Gumball Machine • Soda Machine • Parts Sales • Parts Inventory • Maintenance, Upgrades and Service

  8. Manufacturing Plant • Parts • Bikes • Signature Apparel

  9. Signature Bikes • Shredder 500 Off-road Bike • Elk Master 400 Trail Bike • Rifle Tote 450 Crossover Bike • Ripper 250 Log Hopper Bike • Squirrel Trapper 100 Mini Bike

  10. Customer Demographics • Hunters • Like hunting and shooting guns, and moving carcasses. • Outdoorsmen • Enjoy backcountry access, hard to reach fishing holes. • Families • Enjoy the kids bike and helping their children love the outdoors • For all the above demographics, local customers are the storefront shoppers, non-locals are the online shoppers. Also people are more storefront during hunting season.

  11. Marketing Mix • Storefront • Radio ads: Can advertise our storefront and the online store. • Word of mouth: By establishing good customer relations, they will spread the word by mouth and wearing our apparel. • Newspaper/magazines: Full page, Full color, Display ads. Including our featured bikes. In our local papers, and popular biking and hunting magazines. • Online • Video marketing on YouTube demonstrating our product’s capabilities. Including stunts that will go viral. • Sponsorships mostly from hunting companies and gun manufactures. • Search engine ads, targeting Hunting and Biking.

  12. Resources • Laudon, K., and J. Laudon. Management information systems. 12. Upper Saddle River, New Jersey: Prentice Hall, 2012. Print.

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