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PRODUCTS and SERVICES, FEATURES AND BENEFITS

PRODUCTS and SERVICES, FEATURES AND BENEFITS. PRODUCT. A product is anything that can be offered to a customer that might satisfy a want or need ( Kotler et al., 2006). . SERVICE.

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PRODUCTS and SERVICES, FEATURES AND BENEFITS

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  1. PRODUCTS and SERVICES, FEATURES AND BENEFITS

  2. PRODUCT • A product is anything that can be offered to a customer that might satisfy a want or need (Kotler et al., 2006).

  3. SERVICE • A service is a non-material or intangible product - such as professional consultancy, waitressing, or an entertainment experience.

  4. FEATURE • A feature is a characteristic of a product that offers a benefit to the customer.  In most cases, the most important features are those associated with the consumable product since they are the main reason a customer makes a purchase. Froth is a feature of a cappuccino.

  5. BENEFIT • A benefit is what the customer perceives they receive when they use the product. Though these may be difficult to measure and may vary by user. Benefits such as effectiveness, durability, speed, ease-of-use, and cost savings to name just few. Benefit of eating in a restaurant – nice environment/good food/clean area.

  6. EXAMPLE - FEATURE AND BENEFIT

  7. COMPARING FEATURES OF TWO DIFFERENT HOTELS

  8. COMPARING FEATURES OF SIMILAR PRODUCTS FROM DIFFERENT COMPANIES

  9. Would this be a feature or a benefit of a holiday?

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