1 / 41

The Power of Radio

The Power of Radio. Radio’s Features that Work For Advertisers. 140,000,000. Source: RADAR 91 (December 2006) Daypart Usage Report / All Radio Stations Average Daily Cume, Mon.-Fri., 6-10 a.m. / Persons 12+. 140,000,000.

haley
Download Presentation

The Power of Radio

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ThePower of Radio Radio’s Features that Work For Advertisers

  2. 140,000,000 Source: RADAR 91 (December 2006) Daypart Usage Report / All Radio Stations Average Daily Cume, Mon.-Fri., 6-10 a.m. / Persons 12+

  3. 140,000,000 Source: RADAR 91 (December 2006) Daypart Usage Report / All Radio Stations Average Daily Cume, Mon.-Fri., 6-10 a.m. / Persons 12+

  4. 194,000,000 Source: RADAR 91 (December 2006) Daypart Usage Report / All Radio Stations Average Daily Cume, Mon.-Fri., 24-hours / Persons 12+

  5. 194,000,000 Source: RADAR 91 (December 2006) Daypart Usage Report / All Radio Stations Average Daily Cume, Mon.-Fri., 24-hours / Persons 12+

  6. Mobile Wireless

  7. Radio reigns as an advertising vehicle When it comes to building awareness, 24% of consumers rate radio as excellent or very good. Traditional media "must still be regarded as the cornerstone for brand advertising." Source: Compose consumer survey, 2007

  8. Radio reigns as an advertising vehicle When it comes to building awareness, 24% of consumers rate radio as excellent or very good. Traditional media "must still be regarded as the cornerstone for brand advertising." Source: Compose consumer survey, 2007

  9. Explosion of new media Shifting consumer habits Melding of all media

  10. Media Mutation

  11. Consumers will find… Content they want Where they want it When they want it

  12. Radio?

  13. Reaches over… 235,000,000 People every week Source: RADAR 96 (March, 2008) Usage Report / All Radio Stations Average Weekly Cume, Mon.-Sun., 24-hours / Persons 12+

  14. 67% of Americans have listened to terrestrial radio online… up from 36% last year Source: AMS-commissioned study by GfK NOP of Princeton, April, 2007 HD Radio is available to 80% of the U.S. Source: HD Radio Alliance

  15. Radio = Sponsored Audio Content Jeff Haley CEO/President, RAB

  16. Reach In the car At home At Work Other

  17. Reach 93% Every Week!

  18. Reach 72% Every Day!

  19. Reach

  20. Frequency Time Spent Listening (TSL) Affordable Repetition sells

  21. Frequency

  22. Frequency Radio holds 92% of lead-in audience during spot breaks

  23. Frequency Radio holds 92% of lead-in audience during spot breaks • Source: Arbitron, Media Monitors, Coleman Research • PPM test, Nov-Dec, 2005, Houston • 93,876 commercial breaks analyzed • Lowest rated minute was 92% of the audience before spots began • 94% during morning drive

  24. Targetability Specific formats Demos Life-styles Ethnicity Loyal audiences

  25. Targetability

  26. Targetability

  27. Targetability

  28. Power of Sound Theater of the mind Intrusive Imagery transfer

  29. Power of Sound Close you eyes… Can you see this?

  30. Power of Sound Close you eyes… Can you see this?

  31. Consumer Influence • Radio triggers online searches

  32. Consumer Influence • Radio triggers online searches • Radio influences big-ticket purchases

  33. Consumer Influence • Radio triggers online searches • Radio influences big-ticket purchases • Radio reaches retail consumers

  34. Consumer Influence • Radio triggers online searches • Radio influences big-ticket purchases • Radio reaches retail consumers • Radio reaches car buyers/leasers

  35. Consumer Influence • Radio triggers online searches • Radio influences big-ticket purchases • Radio reaches retail consumers • Radio reaches car buyers/leasers • Radio Ad Lab

  36. Consumer Influence • Radio triggers online searches • Radio influences big-ticket purchases • Radio reaches retail consumers • Radio reaches car buyers/leasers • Radio Ad Lab www.rab.com www.radioadlab.org

  37. Consumer Influence • Radio triggers online searches • Radio influences big-ticket purchases • Radio reaches retail consumers • Radio reaches car buyers/leasers • Radio Ad Lab www.rab.com www.radioadlab.org

  38. The Power of Radio Reach Frequency Targetability Power of sound Consumer influence

  39. ThePower of Radio Radio’s Features that Work For Advertisers

More Related