7 Components of Design. • Unity •Gestalt •Space •Dominance •Hierarchy •Balance •Color Part . Unity In Design: Creating Harmony Between Design Elements. What is Unity in Design ? unity n., pl., -ties . 1. The state or quality of being one; singleness.
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What is Unity in Design?
unity n., pl., -ties.
1. The state or quality of being one; singleness.
2. The state or quality of being in accord; harmony.
The idea behind the design component unity is to create elements that support each other and all work together toward a common goal. It’s about avoiding mixed messages.
Your design elements should look like they belong together and not be arbitrarily placed on the page.
•Visual unity – for example a group of elements all aligned to a common axis
•Conceptual unity – for example an image of a diamond, a mansion, and a pile of money might be unified around the concept of wealth
To create unity in your design you should have a clear idea of what you are trying to communicate.
Your elements can’t be unified toward a common message if you don’t have a clear idea what that message is.
Once you know what you are trying to communicate you want to stay focused on it and not deviate.
Everything you include in your design should complement the key theme and concept and should serve some functional purpose in the design.
Placing an image on the page because it looks cool is not unity.
Placing an image on the page because it enhances communication of the design’s theme is unity.
We can use the basic design principles of contrast, repetition, alignment, and proximity to help us achieve visual unity.
•Contrast – adds variety within the unity
•Repetition – Things that look alike appear more related to each other
•Alignment – Elements that share a common axis appear more related to each other
•Proximity– Objects that are closer to each other appear more related to each other
Similarly our choice of images, colors, style, etc. should all be conceptually related to our central idea with the design.
If you want to get across a message of openness it doesn’t make sense to box in all your design elements with borders.
It would make more sense to create an open layout with lots of whitespace.
It’s unlikely no matter how hard you try that your design will be 100% unified toward a single idea.
We all interpret what we see differently.
We all bring a lifetime of connections and perceptions to any piece or art or design.
The final and ideal test of unity is to have a design where nothing can be added or taken away without having to rework what’s left.
The relationship between all your elements should be so strong and so right that to change anything would hurt the design.
This is the ideal.
Can you realistically create such perfection? Probably not and part of any design is knowing when to say enough.
Unity exists when your elements agree. Unity can be seen as the single most important goal of any design; to make your whole design more than the sum of its parts.
Use the design principles of repetition, alignment, and proximity to add visual unity to your design and use contrast to add variety and interest.
Make sure any images you use agree conceptually with your theme.
Goal: Create a travel brochure to advertise a set of 4 products (vacation packages) by a single company that meets these specifications:
When done save this project to your desktop folder and call it Unity_Project