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All you need to know about ad mediation

Here we are going to discuss what is ad mediation, its benefits and importance

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All you need to know about ad mediation

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  1. All you need to know about ad mediation https://www.djaxtech.com/

  2. Ad mediation: • Most mobile publishers have more inventory than they can sell through one ad network or their direct sales team. • To maximize the fill rates and sell more of their ad inventory, most publishers work with multiple ad networks at the same time. https://www.djaxtech.com/

  3. Ad network performance can also vary for a given publisher, with some offering better performance in a particular geography or industry than another. • This means some ad networks produce more revenue for a publisher than others. • Withad mediation, publishers can match the right ad networks to the right inventory and monetize more of their impressions. https://www.djaxtech.com/

  4. Mediation would increases the fill rates, maximize eCPMs and help the publishers to get the most revenue possible from every impression that makes a critical monetization solution for publishers. • Ad mediation is a technology which sends ad requests to multiple ad networks to ensure publishers to find the best available network to fill their ad slots. • Firstly, publishers rank the ad networks in order of preference. Secondly, the mediation platform tries the top ad network. If the top ad network can’t fill the ad request, the mediation platform tries the next preferred ad network until it fills the request. https://www.djaxtech.com/

  5. https://www.djaxtech.com/

  6. For each ad request, the mediation platform chooses the ad network which best matches the publisher’s priorities. • Often, publishers choose the highest revenue option and prioritize the ad network which offers the highest eCPM. • Alternatively, a publisher may give the preference to a specific ad network for ad requests which are coming from that ad network’s country of origin. https://www.djaxtech.com/

  7. The important technical benefit of ad mediation is the ability to centralize the access to ad networks with just one SDK, instead of managing hundreds of SDK integrations . • The single SDK approach allows the publishers to add and remove the ad networks through the ad mediation platform instead of pushing out an app update to all app stores. https://www.djaxtech.com/

  8. To get started: • For a publisher, the first step with an ad mediation partner will be to prioritize a list of ad networks to which inventory will be allocated. • To do this, publisher can start running a test with the mediation platform and place the best performing ad networks first. • Publishers may expect the payments to come directly from each ad network. With hundreds of ad networks to choose from, mobile publishers will find it necessary to choose the ad mediation partner to maximize the fill rates and eCPMs. https://www.djaxtech.com/

  9. If you are looking to monetize your app via ads, mobile ad mediation is a perfect one. • With just one SDK integration mobile ad mediation lets the app developers’ setup, manage and optimize multiple ad networks and it is an app monetization solution. • App developers who are looking to leverage the ad inventory from several ad networks can better optimize the revenue generated from their app. https://www.djaxtech.com/

  10. How does ad mediation work? • · The user launches the app and triggers an ad request; • · The mediation platform receives the user’s parameters; • · The mediation platform’s optimization engine determines which mediated ad source can fill the request with the highest CPM. • · The highest paying ad will be served to the user. https://www.djaxtech.com/

  11. Importance of ad mediation: • Maximize the ad revenue and eCPMs: • The mediation platform checks what CPM all the various ad networks are offering and looks for the highest one. • If an ad network offers with higher CPMs, it is more likely to win the impression. • This competition is what guarantees the app developers to increase the ad revenue up to 3 times higher to be exact. https://www.djaxtech.com/

  12. It maximizes the fill rate: • The same is true for fill rate, which is the number of ads the ad network serves the impressions when compared to the number of ads you request. • Just because your ad requests an ad from a given network doesn’t mean it is going to be served. • Perhaps the network doesn’t have any interstitial ads to show to a user in other countries at that moment in time. • But if you connect to multiple ad networks through a mobile ad mediation platform, it has a much higher chance that one of the networks will have an ad available to server to your users — no matter where they are located. https://www.djaxtech.com/

  13. This is because each ad network is known to have a stronger presence in certain regions. • So leveraging the several ad networks make sure to cover all your bases literally. • Fill rate is very important because if your fill rate is low, it means you are not getting the most out of your app’s ad inventory. https://www.djaxtech.com/

  14. Reduce SDK bloat: • By having a lot of SDKs integrated may slow down your app and affect the performance. If you need to manually integrate four or five different ad network that would be the case. • The more SDKs in your app, the more inconsistent and the unpredictable the app’s user experience would be. • Amediation solution requires just 1 SDK which aggregates all those ad networks inside it. • This would save the coding time and minimizes the SDK bloat which is so common today. https://www.djaxtech.com/

  15. Automated optimization: • If you have more than one ad network which is integrated into your app, you should manually managing your waterfall which means you have set an ad network A to serve the ad first and ad network B to serve an ad in case ad network A has nothing to serve. • A and B offers different prices at different times. That is why most mediation platforms have an automated optimization features which uses complex algorithms to place the best performing ad network at the top of the waterfall in real time. https://www.djaxtech.com/

  16. Through this way, the first ad network in the waterfall is always going to be the one which offers you the most money. • The algorithm may take many factors for consideration which includes eCPM, fill rate and more and optimizes it all in real time- something which is incredibly difficult for a single app developer to do manually. https://www.djaxtech.com/

  17. It saves time and resources: Ad mediation not only saves times by integrating SDKs into your app, it also saves your time by looking after and manually manages your ad monetization strategy. Djaxad mediation offers you incredible benefits to monetize the ads. To know more information ->click here https://www.djaxtech.com/

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