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Effective CAP Fundraising – Top 5 Fundraising Strategies Civil Air Patrol - Development May 2019

Effective CAP Fundraising – Top 5 Fundraising Strategies Civil Air Patrol - Development May 2019 Kristina E. Jones, CFRE – Chief of Philanthropy. CAP NHQ is Placing Emphasis on Fundraising. Build Right Infrastructure, Systems & Processes for Long Term Success

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Effective CAP Fundraising – Top 5 Fundraising Strategies Civil Air Patrol - Development May 2019

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  1. Effective CAP Fundraising – Top 5 Fundraising Strategies Civil Air Patrol - Development May 2019 Kristina E. Jones, CFRE – Chief of Philanthropy

  2. CAP NHQ is Placing Emphasis on Fundraising • Build Right Infrastructure, Systems & Processes for Long Term Success • Focus on Consistency of Messaging and of CAP’s Impact, Building Trust • Create a Culture of Philanthropy with HQ, Regions, Wings & Squadrons "Creating a culture of philanthropy and stewardship is not about creating an organization of solicitors— but rather creating a group of people who believe in the power of philanthropy and the organization’s mission, and who embrace their role in that work," Karen Osborne, The Osborne Group • Our Targeted Priority –Donor Cultivation & Solicitation of Corporations, Industry Partners, Foundations and Major Donors

  3. The Culture of Philanthropy

  4. Cycle of Philanthropy It’s About Relationships!

  5. Five Ways To Raise $$ Today – #1 Corporate Matching

  6. More Matching = More Impact! • From Oct 1 – March 31, 2019 more than $100,000 has been raised by matching gifts and volunteer hour grants from corporations • Top Matching Gift Companies In US  • General Electric • Soros Fund Management • BP • Gap Corporation • State Street Corporation • ExxonMobil • CarMax • Johnson & Johnson • Choice Hotels • Microsoft • Top Volunteer Hour Companies In US • ExxonMobil • Aetna • Outerwall (Coinstar/Redbox) • Verizon • ConocoPhillips • Microsoft • Dell • RealNetworks • Time Warner and Subsidiaries • Allstate • Pfizer • Capital Group • Bristol-Myers Squibb • Coca Cola • IBM • Avon • Air Products and Chemicals • American Express • FM Global • MBIA

  7. Example of Companies with FL

  8. Search By Company Name

  9. More Matching = More Impact! More than 19,000 Companies Will Match Donations and Volunteer Hours of their Employees & Retirees Search Today www.gocivilairpatrol.com/giving/corporate-matching

  10. Five Ways To Raise $$ Today – #2 Wal-Mart Grants • Know Your Local Manager Before You Apply • Talk to the Manager About Interest in Your Application • Stores Fund Programs more than Capital Improvements • Say THANK YOU to the Store • http://giving.walmart.com/walmart-foundation/community-grant-program

  11. Great Squadron Activity! We Hold Relationships…We Just Need to Connect the Dots • We Know Who We Know…List At Least 2 People, You Know Personally • Who know everyone in town – whether through their business, their religious affiliation, or just their gregarious nature (etc.) • Who own a small business or work at a large company, in any capacity – entry-level employee, manager, C-Suite or… • Who are teachers or decision makers at local schools • Who belong to a community organization, like Rotary, Jr. League, etc. • Who have kids who are active (or have been active) in CAP or anyone who is a past member of CAP? • Who have led interesting lives • Member(s) who work for a corporation or foundation Source: “FriendRaising…Community Engagement Strategies for Boards Who Hate Fundraising but Love Making Friends ”Hildy Gottlieb

  12. Five Ways To Raise $$ Today – #3 Other Community Grant Programs • Kiwanis • Rotary • VFW • Military Spouse Groups • Jr. League Field Fundraising Best Practices Guide

  13. Five Ways To Raise $$ Today – #4 Wreaths Across America • Start Today • Roll Out Program in July • Training Available www.gocivilairpatrol.com/fieldfr/wreaths

  14. Five Ways To Raise $$ Today – #5 Business & Corporate Asks • Get to Know the Community Relations Director • Research website and ask how best to apply • If Company has a Regional Presence or is a National Company, please Contact NHQ to Make Sure We Are Not Duplicating Efforts Field Fundraising Best Practices Guide

  15. Five Ways To Raise $$ Today – #BONUS Sign-Up For Monthly Newsletter www.gocivilairpatrol.com/fieldfr

  16. New Resource – Field Fundraising Webpage www.GoCivilAirPatrol.com/FieldFR

  17. www.GoCivilAirPatrol.com/FieldFR

  18. Giving Page Giving Page www.GoCivilAirPatrol.com/giving

  19. Nationwide Programs Shop with Amazon Smile Donate your Birthday on Facebook

  20. How To Be Successful In Fundraising • Build Relationships • Refer to CAP Regulation 173-4 (update in progress) • Tax Rules for Acknowledging Gifts of $250 or more • Tax Rules for taking in-kind gifts • NHQ Rules about vehicles, equipment, etc. • Squadron and Wing Commander Must Give Approval for Fundraising Activities • Corporate & National Foundation Asks– Talk to NHQ Development to Clear Companies with National or Multi-State Presence

  21. As Philanthropy Takes Flight • Matching Gifts Program to Scale • Connect with Alumni www.CAPAlumni.org • Recognition List of Donors from FY 18 • Scholarship Campaign • Legacy Society – Estate Planning • Corporate Contacts & Visits • Activating the CAP Foundation

  22. CAP Development Team FieldFundraising@GoCivilAirPatrol.org

  23. Questions & Discussion?

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