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Стилистические особенности англоязычного рекламного слогана - PowerPoint PPT Presentation


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Стилистические особенности англоязычного рекламного слогана. Объектом данного исследования является язык современной англо-язычной рекламы, особенности употребления языковых средств в целях воздействия на потребителя и особенности функционирования английского языка в слогане.

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Стилистические особенности англоязычного рекламного слогана

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: CLARK STANLEYS trade mark. A wonderful pain destroying compound CLARK STANLEYS trade mark

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Have you used Pears today?

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Don't dream it. Drive it. (Jaguar)


The quicker picker upper


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M'm! M'm! Good! (Campbell's Soup)


Tastes so good cats ask for it by name (Meow Mix)


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Beanzmeanz Heinz (Heinz BakedBeans)


Grace, space, pace. (Jaguar)


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Because the Citi never sleeps (Citibank)


The appliance of science (Zanussi)


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Good to the last drop (Maxwell House)


It's everywhere you want to be (Visa)


Impossible is nothing (Adidas)



Calgon, take me away. (Calgon)


Fly the friendly skies (United Airlines)


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I love New York (New York)



Capitalist tool (Forbes)


Think different (Apple)



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