Experian Overview for the Public Sector

1. Experian Overview for the Public Sector Claudia Arriaga April 28, 2015

2. Experian Snapshot Data is key: Nationwide footprint of data furnishers! • Experian is the world’s largest data provider • Experian Public Sector devoted to U.S. Federal and State/Local Government market • Data on 20M+ active U.S. businesses • Data on 310M+ consumers • Data on 110M+ households • Third party verified data only

3. Big Data Requires Big Responsibility In 2012, more than 11M U.S. adults became identity fraud victims At the end of 2012, there were 15.7M existing child support cases Today, more than 10M people are out of work (1/3 > 27 weeks) Government outstanding receivables is estimated to be up to $200B Over the next 5 years, the IRS will issue $21B in potentially fraudulent tax refunds   Investments in health information technology systems and services by federal agencies will increase to $6.5Bby 2016 The Public Sector needs access to accurate information and predictive analytics

4. The Need for Right Decisions Protecting consumer information   Reducingfraud in programs Avoidingimproper payments Improvingrevenue streams Optimizingresource performance Collectingon outstanding dues More than ever, federal, state, county and city agencies are faced with the challenges of:

5. How Experian Helps the Public Sector With insight from our advanced data, analytics, software and consulting, our clients can make the right decisions for their programs. Experian’s vast databases securely house public and private record data on more than 220M consumers and 25M business in the U.S. Vehicles Rental payment behavior Demographics and firmographics Consumer purchasing behavior and attitudes Online activity and email addresses Criminal records Credit activity Fraud records Experian’s analytics provide a rich level of detail to more accurately predict constituents' needs, preferences, risks and future activities.

6. Business Consumerdemographics, Lifestyles, On-Line Marketresearch U.S. Residents Public Sector data-based solutionsUnparalleled depth and breadth of information • Over 20 million active companies • Greater than 100 million credit lines • Over 45 million public records • Over 10 million collection experiences • Over16 million tax identification numbers • Over 45 million SIC codes • Extensive US Federal and State presence • 50 States • 500+ Municipalities • Focus on HealthCare, Treasury, UI, Public Safety, DMV Experian Health • Over 230 million consumers;110 million households • 1,000 demographic attributes • Over 3 million births annually • Over 15 million moves annually • 20m new homeowners • Over 3,000 public and proprietarysources • 100 million subscriptions • 600+ psychographics • 25 million Internet usersinteracting with one million Web sites • 15m email addresses • Syndicated research: 30,000 consumers annually; 60,000 data variables • 35 million double opt-in consumer panel 8,000 brands; 450 product categories • Media viewer-ship across all media Citizen Automotive • 220m consumers in FileOne • Over 4 billion tradelines on FileOne • Over 50 million consumer public records • Over 400 million vehicles in U.S. & Canada • Title, registration, • Mileage and key events

7. Data Driven Economic Development Daniel Schwind April 28, 2015

8. Economic Development Issues and Risk • Business Issues: • Locate similar markets for targeting businesses • Attract the right businesses • Help new businesses thrive and business owners be successful • Keep existing businesses profitable • Find the right incentives to attract and retain businesses • Potential Risks: • Comparing to the wrong market • Attracting the wrong businesses • Not having the right infrastructure to support new businesses • Retaining existing businesses

9. This is about your needs, businesses, business owners and business performance converging with data driven insight Region Needs Business Requirements Business Performance Business Owner Requirements

10. Experian capabilities address economic developer needs Understand Support Recruit Retain Market

11. Experian Marketing Services advantageUnparalleled depth and breadth of data 16 million businesses Identification, firmographic, credit information on businesses Business Owner Link 220 million consumers 4.1 billion trades 694 million vehicles in North America 299 million consumers;116 million households 1,000 demographic attributes 3.2 million births annually 16 million moves annually 20 million new homeowners 3,200 public and proprietarysources 650+ psychographics Syndicated research: 30,000 consumers annually 60,000 + data variables 8,000 brands and over 500 product categories Over 600 attitudes and opinions Media viewer-ship across traditional and digital media Customer 3.6 million businesses 95 million household catalog buyers 61 million magazine subscriptions 25 million Internet usersinteracting with one million Websites 15 million email addresses

12. Data Driven Economic Development: What We Can Do • We find the economic zones that best mirror you or interest you • We develop profiles that describe successful or struggling businesses in a defined economic zone. These become the basis for business identification and selection. • We use the current business file along with archived files to identify growing and thriving businesses well as businesses that might need economic development resources in the specified geography or demographic. • We help to qualify the business based on financial indicators that are part of the business credit file. • We profile what they look like across firmographics, while also bringing into account the small/medium business owners consumer profile.  We will build a profile of business/business owner specific to each geography. • We use these profiles to identify businesses that might be candidates for recruitment by other states, as well as business that might need economic development resource attention. • We create actionable targeting through marketing data.  We can also refresh profiles/geographic areas in some consistent time frame to act as a “trigger” in/out of economic prosperity for a business. States, when it comes to economic development for businesses, have much in common with banks. Best practices for the targeting, sales and retention of commercial banking customers look much like what a State must do to compete for businesses to locate in a state.

13. Geo-profile existing businesses is the first step • Target your most desired industries and company profiles • Overlay business location with demographic profiles • Combine Experian’s data assets with your desired businesses • Geo-profile to discover hidden business traits

14. How we help you accomplish your objective: If you lived in Richmond, who would you seek to be most like that is successful and what is it about them that makes them successful? What can we add to the businesses that we want to pull from the target markets that we want to be in Richmond? Pick our target markets What can we add to the owners of the target businesses in order to attract them to our market? Pick our target businesses What must we do to be confident that the new businesses succeed and stay in our market? Create pitch Monitor business results and improve models

15. We help you identify similar geographies… Richmond – Demographic Profile

16. We help you identify similar geographies… Denver – Demographic Profile

17. Businesses want to know that buyers are in the market, and regions want to know that businesses add to the market Contrast customers by Mosaic segments(red = more likely; green = less likely)

18. Developers must understand how business owners will make the decision to move Business Owner Rural Business Owner “Deal Seeker” Generalist Urban Business Owner “Deal Indifferent” Cutting Edge

19. Results with unique capabilities • Access to exceptionally current business information. • Access to the industry’s most comprehensive commercial data and business owner data. • Highly predictive attributes for businesses, consumers and blended business/business owners, to best understand which businesses would be best to attract. • Experian helps you to make better decisions and accomplish your missions more effectively.

20. Thank you for attending! • For more information: http://www.experian.com/public-sector/ • Claudia Arriaga: claudia.arriaga@xperian.com • Daniel Schwind: daniel.schwind@experian.com