10 reasons why telecomms brands should use outdoor
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10+ reasons why Telecomms brands should use Outdoor PowerPoint PPT Presentation


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10+ reasons why Telecomms brands should use Outdoor. Outdoor is the most visual medium. Outdoor gets noticed Outdoor is the most visual medium, creating strong brand image and recall Visual product recognition carries through to point of sale.

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10+ reasons why Telecomms brands should use Outdoor

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10 reasons why telecomms brands should use outdoor

10+ reasons why Telecomms brands should use Outdoor


Outdoor is the most visual medium

Outdoor is the most visual medium

Outdoor gets noticed

Outdoor is the most visual medium, creating strong brand image and recall

Visual product recognition carries through to point of sale


Outdoor is an intercept medium it is always turned on

Outdoor is an intercept medium: it is always ‘turned on’

Outdoor can be seen everywhere 24 hours a day

It can’t be switched off, zapped, or otherwise ignored


Outdoor is where mobiles are used

Outdoor is where mobiles are used

Heavy mobile users spend a lot of time outdoors

You’ll be reaching the right target audience in the right context

You’ll catch business users on their way into work and home again


Outdoor delivers an interested audience youth

Outdoor delivers an interested audience: youth

Being young, the target audience use their phones a lot and spend time talking about phones and apps

It is how they mostly keep in touch


10 reasons why telecomms brands should use outdoor

Because we are in the mobile communications business too

  • Mobility is a defining feature of the outdoor audience

  • Consumers are used to taking in information on the move

  • The more mobile the consumer, the more the use their mobiles


Outdoor is an acknowledged brand builder

Outdoor is an acknowledged brand builder

Outdoor is a proven brand builder

It is used for both launch and maintenance campaigns

Outdoor encourages brand search online for mobiles (Mindshare research 2010)


Outdoor is a truly broadcast medium

Outdoor is a truly broadcast medium

Everyone sees Outdoor. 97% have seen Outdoor in the past week (TGI)

Just about everyone you reach with Outdoor has a mobile on them right now

Like your wallet, you don’t leave home without it


National availability means a diverse choice of planning routes

National availability means a diverse choice of planning routes

Outdoor is available nationally, regionally and locally

It can be planned by catchment area, proximity to store, postcode or Acorn group


Outdoor is the nearest medium to point of sale

Outdoor is the nearest medium to point of sale

Outdoor is the last medium noticed before arriving at the store

It’s also the medium which can place a message physically closest to a retail purchase point


Outdoor can help you dominate the downtown environment

Outdoor can help you dominate the downtown environment

Outdoor can place your brand in front of customers as they shop


Outdoor delivers high brand awareness and unique cover

Outdoor delivers high brand awareness and unique cover

Outdoor helps create high brand awareness in a competitive market

In multimedia campaigns, outdoor typically adds 15% unique reach and recognition


Outdoor can target multiple environments and groups

Outdoor can target multiple environments and groups

Outdoor reaches diverse audiences efficiently: parents with children, students, business flyers, clubbers...

Place your outdoor message in the place it will cut through most


Heavy outdoor audience represents an attractive audience for the phone sector

Heavy outdoor audience represents an attractive audience for the phone sector

Adult 000’s

Source: CBS Outdoor, TGI Media Neutral quintiles 2010

“Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium


Word of mouth outdoor audience is rich source of influence about phones

Word of mouth: outdoor audience is rich source of influence about phones

Adult 000’s

Source: CBS Outdoor, TGI Media Neutral quintiles 2010

“Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium


Heavy outdoor audience represents heaviest spend on phone sector

Heavy outdoor audience represents heaviest spend on phone sector

Source: CBS Outdoor, TGI Media Neutral quintiles 2010

“Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium


Heavy outdoor audience most dependent on mobile comms

Heavy outdoor audience most dependent on mobile comms

Adult 000s

Source: CBS Outdoor, TGI Media Neutral quintiles 2010

“Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium


Leading telecomms advertisers trust outdoor

Leading telecomms advertisers trust Outdoor

Top spending 40 telecomms advertisers in Outdoor

(average spend £2.072m)

T-Mobile, Vodafone, BT, Talktalk, Orange, O2, Plusnet, Virgin Media, Sony Ericsson Mobile Communications, Samsung, Hutchison 3G, BSkyB, HTC, LG Electronics, Yell, Tesco Mobile, Nokia UK, Lycamobile, Motorola UK, Virgin Mobile, Number UK, Lebara Mobile, Be Unlimited, Lycatel, Transport for London communications, Carphone Warehouse, Asda Stores, Nowtel cards, DTV Services, Vonage, Phones4U, IBC TV, Truphone, Zamir Telecom, Vectone, Probability, Total Phone Solutions, Granada Boxclever, Giffgaff

Source: Nielsen Media Research


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