B rand I n H and. Group:- 1. Md. Istiaq Alam - 08104074 Golam Morshed Hasan - 08104097 Tawhid Rifat Ami- 08104155 Nafis Ahmed- 07204018 Shafat Zamil Upal - 07204051. Overview of Adidas. Sports apparel, footwear, accessories manufacturer Founded in 1920 by Adolf Dassler
Adidas got huge success when they were entering in Digital interactive mobile marketing-
- UK, in a pilot program 6 000 000 ringtones were downloaded.
-When they were promoting ”Impossible is nothing” campaign using yahoo portal- 5 millions downloads were made.
They see in 2003 that:
Youth spending in mobile media:
-North America 250 million
-Asia pacific 6250 million
-Europe 6900 million
And they projected in 2006:
-North America 4500 million
-Asia pacific 16000 million
-Europe 8500 million
-As their target consumer is 14-24 years people. They have found that their target consumers are more interested in mobile and digital media. And it was a strong evidence they had found and changed their marketing activates.
-They partnered with MTV.
The objectives of the mobile campaign were to: