Integrated Broadcast-Broadband (IBB) Systems
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Presenter: Yushi TORIGOE Director, Planning and International Affairs Department ARIB PowerPoint PPT Presentation


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Integrated Broadcast-Broadband (IBB) Systems - Enhanced Content Delivery Systems in Collaboration with IP-. Presenter: Yushi TORIGOE Director, Planning and International Affairs Department ARIB. Highlight of Current Activities. Integrated Broadcast-Broadband (IBB) Systems are emerged

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Presenter: Yushi TORIGOE Director, Planning and International Affairs Department ARIB

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Presenter yushi torigoe director planning and international affairs department arib

Integrated Broadcast-Broadband (IBB) Systems- Enhanced Content Delivery Systems in Collaboration with IP-

Presenter: Yushi TORIGOE

Director, Planning and International Affairs Department

ARIB


Highlight of current activities

Highlight of Current Activities

  • Integrated Broadcast-Broadband (IBB) Systems are emerged

    • IBB Systems are discussed in ITU-R / ITU-T

  • Hybridcast is an IBB system developed in Japan

    • Standard specifications for Hybridcast has been completed at ARIB & IPTV-Forum Japan

    • Hybridcast enhances broadcast services by simultaneous use of Internet content

    • Hybridcast is using HTML5

    • Hybridcast service will start soon


Strategic direction 1 2

Strategic Direction (1/2)

  • Realize attractive Hybridcast Services

    • Use of a HTML5 application associated with broadcasting

    • Synchronized presentation of main program and Internet content

    • Use of big screen (TV) and second screen (smart phones or tablets)

Broadcaster

Service Provider

Broadcaster

Service Provider

Web Service

Web service

Broadcasting content

Broadcasting content

Program related

content

Sync.

Main program

Internet

Internet

Data for apps.

Just switching each content on TV

Mush up both content on each screen

Second screen

TV

Conventional connected TV

Hybridcast


Strategic direction 2 2

Strategic Direction (2/2)

  • Provide safe information to viewers

    • When disaster occurs, emergency warnings form broadcasting are given priority on receivers

  • Provide reliable and secure information to viewers

    • Keep off unintended behavior from malicious activities

  • Provide new business opportunities

    • For broadcasters, network operators, service providers, content providers and manufacturers


Challenges

Challenges

  • Preservation of content integrity for protecting rights holders from unlawful activities

  • Effective production of various program related content for broadcasters

  • Introduction of accurate cross-stream synchronization


Next steps actions

Next Steps / Actions

  • Early establishment of world standard for IBB systems

  • Collaboration with network operators to allow concentration of viewers’ access to program related content


Proposed resolution

Proposed Resolution

  • It is proposed to add the following sentences to the present resolution:

    Considering:

    e)that technologies for newly emerged integrated broadcast-broadband (IBB) systems could be of value to enrich IPTV services further.

    Resolves:

    -also encourage the exchange of information on enhanced content delivery systems in collaboration with IP for IBB systems.


Presenter yushi torigoe director planning and international affairs department arib

Supplementary Slides


System concept of hybridcast

System concept of Hybridcast

Big Screen

(high-quality, enjoy together)

Broadcasting

(simultaneity, high-quality, high-reliability)

Enriched & enhanced

program viewing

Broadcaster

Broadcast program

backward compatibility

Broadcasters can use both channels & know how program works

taro

Application execution

Provides services in conjunction with broadcasting

Synchronization

The cloud

Service Provider (incl. non-broadcasters)

Presentationcontrol

Hybridcast

receiver

Device linkage

Communications network

(responds to viewers’ request)

Small Screen

(Portable, Personal)


Examples of application for hybridcast

Examples of Application for Hybridcast

Recommend related VOD contents

“Second-Screen” as a smart controller and an additional display

Support for disaster

(View remote camera picture)

Multi-view camera

CG-based Sign Language with Synchronous Technology


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