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The Hewlett-Packard and Compaq Merger: - ppt presentation


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The Hewlett-Packard and Compaq Merger:

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The Hewlett-Packard and Compaq Merger:

A Case Study in Business Communication


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Walter Hewlettv.Carly Fiorina:A Focal Point for Classroom Discussion


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“The HP Way”

  • Recognize that profit is the best measure of a company’s contribution to society and the ultimate source of corporate strength;

  • Continually improve the value of the products and services offered to customers;

  • Seek new opportunities for growth but focus efforts on fields in which the company can make a contribution;

  • Provide employment opportunities that include the chance to share in the company’s success;

  • Maintain an organizational environment that fosters individual motivation, initiative and creativity;

  • Demonstrate good citizenship by making contributions to the community;

  • Emphasize growth as a requirement for survival.


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Based on these objectives, who is right?

or

Walter?

Carly?


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Walter Hewlett’s Position


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Carly Fiorina’s Position


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Discussion

Evaluate the merits and weaknesses of each argument. Who has the better argument, Hewlett or Fiorina?


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Activity

  • Group 1: Create a print ad from Walter Hewlett’s position on the merger.

  • Group 2: Create a print ad from Carly Fiorina’s position on the merger.


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Actual ads from the two sides:


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W

A

L

T

E

R

A

N

D

F

A

M

I

L

Y


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C

A

R

L

Y

A

N

D

H

P