Marketing Research. Ch. 28 ME. Section 28.1. Marketing Information Systems. Defining Marketing Research. Marketing Research – involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services Is often used by companies to:
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Ch. 28 ME
Attitude Research – is designed to obtain information on how people feel about certain products, services, companies, or ideas
Market Intelligence – is concerned with the size and location of a market, the competition, and the segmentation with the market for a particular product or service
Sales Forecasting – is an attempt to estimate the future slaes of an existing product
Economic Forecasting– is an attempt to predict the future economic conditions of a city, a region, a country, or other part of the world