Prequel: An ode to the iPhone. The average attention span in 2012 - 8 seconds The average attention span in 2000 - 12 seconds The average attention span of a gold fish - 9 seconds Percent of teens who forget major details of close friends and relatives - 25 %
Prequel: An ode to the iPhone
The average attention span in 2012 - 8 seconds
The average attention span in 2000 - 12 seconds
The average attention span of a gold fish - 9 seconds
Percent of teens who forget major details of close friends and relatives - 25 %
Percent of people who forget their own birthdays from time to time - 7 %
Average number of times per hour an office worker checks their email inbox - 30
Average length watched of a single internet video - 2.7 minutes
Source: Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer: “Not Quite the Average: An Empirical Study of Web Use,” in the ACM Transactions on the Web, vol. 2, no. 1 (February 2008), article #5.
Percent of page views that last less than 4 seconds: 17%
Percent of page views that last more than 10 minutes: 4%
Percent of words read on web pages with 111 words or less: 49%
Percent of words read on an average (593 words) web page: 28%
Users spend only 4.4 seconds more for each additional 100 words
Meet Mr. Media
Media Ownership & You
Week 3, MK120: Media, Communication, Society
FOUNDATIONS OF THE EXPLORATION
The term digital divide refers to the gap between those people with effective access to digital and information technology, and those without access to it. It includes the imbalances in physical access to technology, as well as the imbalances in resources and skills needed to effectively participate as a digital citizen.”
Digital immigrants vs. Digital Natives
…I’m a digital immigrant. I was not weaned on the web, nor coddled on a computer. Instead, I grew up in a highly centralized world where news and information were tightly controlled by a few proprietors, who deemed to tell us what we could and should know. Rupert Murdoch, 2005
Foundations of Media Ownership
Can you name the 6 media conglomerates that own and operate over 75% of the mass media messages you see today?
Table 1: World’s Largest Media Companies
Source: FreePress Ownership Chart: http://www.freepress.net/resources/ownership
Definition: refers to the dynamic in which components of a company work together to produce benefits that would be impossible for a single, separately operated unit of the company
If a brand is associated with a quality or image that a consumer likes, the consumer tends to choose the branded version of a traditional product or to try a new product from the same brand
Spin offs: ESPN2, ESPNNews, ESPN Classic
Publication: ESPN, the magazine
Web site: espn.com
Retail outlet: ESPN, the Store
Sport-themed restaurant: The ESPN Zone
What is the resonance of Coke’s Brand? What is it’s media strategy? Where do you see it?
What about Apple? Or Starbucks? Or others? What are their media platforms? How do they extend their reach?
One product, that is adapted to be viewed in the following countries: …
India, Sri Lanka, Bangladesh, Nepal, Pakistan, Japan, Brunei, South Korea, Philippines, Singapore, Taiwan, Thailand, Indonesia, Malaysia, Vietnam, Hong Kong, Papa New Guinea, Australia, New Zealand, Brazil, UK, Ireland, Austria, Germany, Switzerland, Belgium, France, Greece, Israel, Romania, 30 territories including: Russia, Middle East, Egypt, Faroe Islands, Liechtenstein, Malta, Moldova.
And…Sweden, Denmark, Norway, Finland, Italy, Bolivia, Caribbean, Central America, Colombia, Ecuador, Mexico, United States (select Hispanic markets) Venezuela, Argentina, Chile, Paraguay, Peru, Uruguay, Russia, many countries in Africa…and on and on and on: totaling MTV being tailored for viewing in:
Lines from the film’s opening song (pre-alteration):
Oh, I come from a land, From a faraway place, Where the caravan camels roam, Where they cut off your ear, If they don’t like your face, It’s Barbaric, but hey, it’s home.
the General Electric Conundrum…
Military Production: Manufactures and maintains engines for the F-16 Fighter jet, Abrams tank, Apache helicopter, U2 Bomber, Unmanned Combat Air Vehicle (UCAV), A-10 aircraft, and numerous military equipment including planes, helicopters, tanks, and more.
GE COMMERCIAL FINANCEGE HEALTHCARE
GE ADVANCED MATERIALSGE INFRASTRUCTURE
GE CONSUMER & INDUSTRIAL GE INSURANCE
GE MONEY GE TRANSPORTATION
Markets vs. the Public Sphere
“society’s needs can best be met through a relatively unregulated process of exchange based on the dynamics of supply and demand. This model treats the media like all other goods and services” (Croteau & Hoynes,15).
“media are more than simply profit-making components of large conglomerates. Instead, they are our primary information sources and storytellers” (20).
[his] “model posits an open mass media system that is widely accessible. It argues that information should circulate freely…fundamentally the public sphere views people as citizens rather than consumers. Furthermore it contends media should serve these citizens rather than “target” potential consumers” (20).
Market – Whatever the public is interested in
Sphere – Media responsibility to….
a. Promote diversity (Avoid homogenity)
b. Provide Substance (w/out Elitism)
“The media’s role in facilitating democracy and encouraging citizenship has always been in tension with its status as a profit making industry…” (38)
Are these part of Mr. Media, or part of you?
Is he part of Mr. Media, or part of you?
2006 Most Visited Site, USA
1. Yahoo.com - Yahoo! Inc.
2. Google.com - Google Inc.
3. Myspace.com - News Corp.
4. MSN.com - Microsoft Corporation
5. ebay.com - eBay Inc.
6. YouTube.com - Google Inc.
7. Facebook.com - Facebook
8. wikipedia.org - Wikimedia Foundation
9. craiglist.org - craigslist, inc.
10. live.com - Microsoft Corporation
11Amazon.com - Amazon.com, Inc.
12. Blogger.com - Google Inc.
13. Go.com - The Walt Disney Co.
14. AOL.com - Time Warner
15. microsoft.com – Microsoft Co.
16. CNN.com - Time Warner
17. Comcast.net - Comcast Co.
18. IMDb.com - Amazon.com, Inc.
19. Flickr.com - Yahoo! Inc.
20. Photobucket.com – Photobucket
http://www.freepress.net/content/top20websites alexa, 2007
13. AOL Mail
15. Google Image Search
16. My Yahoo!
19. Yahoo! News
20. Craig's List