Prequel an ode to the iphone
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Prequel: An ode to the iPhone. The average attention span in 2012 - 8 seconds The average attention span in 2000 - 12 seconds The average attention span of a gold fish - 9 seconds Percent of teens who forget major details of close friends and relatives - 25 %

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Prequel an ode to the iphone

Prequel: An ode to the iPhone


Prequel an ode to the iphone

The average attention span in 2012 - 8 seconds

The average attention span in 2000 - 12 seconds

The average attention span of a gold fish - 9 seconds

Percent of teens who forget major details of close friends and relatives - 25 %

Percent of people who forget their own birthdays from time to time - 7 %

Average number of times per hour an office worker checks their email inbox - 30

Average length watched of a single internet video - 2.7 minutes


Prequel an ode to the iphone

Source: Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer: “Not Quite the Average: An Empirical Study of Web Use,” in the ACM Transactions on the Web, vol. 2, no. 1 (February 2008), article #5.

Percent of page views that last less than 4 seconds: 17%

Percent of page views that last more than 10 minutes: 4%

Percent of words read on web pages with 111 words or less: 49%

Percent of words read on an average (593 words) web page: 28%

Users spend only 4.4 seconds more for each additional 100 words


Meet mr media

Meet Mr. Media

Media Ownership & You

Week 3, MK120: Media, Communication, Society


Prequel an ode to the iphone

FOUNDATIONS OF THE EXPLORATION

  • What does it mean to“own”information?

  • Who are the big Media Companies, and do they still matter?

  • Do we (consumers) really have a voice? If so, what does it sound like?


Digital divide

Digital Divide

The term digital divide refers to the gap between those people with effective access to digital and information technology, and those without access to it. It includes the imbalances in physical access to technology, as well as the imbalances in resources and skills needed to effectively participate as a digital citizen.”


Participation gap

Participation Gap

Digital immigrants vs. Digital Natives

…I’m a digital immigrant. I was not weaned on the web, nor coddled on a computer. Instead, I grew up in a highly centralized world where news and information were tightly controlled by a few proprietors, who deemed to tell us what we could and should know. Rupert Murdoch, 2005


Prequel an ode to the iphone

Part One

Foundations of Media Ownership

Vs.


How did we get here

How did we get here?


Mr media grows

Mr. Media Grows


Who is mr media

Who is Mr. Media?

Can you name the 6 media conglomerates that own and operate over 75% of the mass media messages you see today?


Prequel an ode to the iphone

Table 1: World’s Largest Media Companies

  • World’s Largest Media companies

  • (total revenue in 2009)

  • CompanyRevenue (in Billions)

  • General Electric$157*

  • Walt Disney Co.$36.1

  • News Corporation$30.4

  • Time Warner$26.8

  • Viacom$13.6

  • CBS$13

  • * approx. 25 USbillion revenue from media ventures

Source: FreePress Ownership Chart: http://www.freepress.net/resources/ownership


How do they grow

How Do they Grow?


1 merge acquire

1. Merge & Acquire

  • 1996 Congress passes Telecommunications Act.

  • FCC continues to ease ownership regulations.


Merger media

Merger Media


2 synergy branding

2. Synergy & Branding


Synergy

Synergy

Definition: refers to the dynamic in which components of a company work together to produce benefits that would be impossible for a single, separately operated unit of the company


Branding

Branding

If a brand is associated with a quality or image that a consumer likes, the consumer tends to choose the branded version of a traditional product or to try a new product from the same brand


Branding1

Branding

Spin offs: ESPN2, ESPNNews, ESPN Classic

Publication: ESPN, the magazine

Web site: espn.com

Retail outlet: ESPN, the Store

Sport-themed restaurant: The ESPN Zone


Prequel an ode to the iphone

What is the resonance of Coke’s Brand? What is it’s media strategy? Where do you see it?


Prequel an ode to the iphone

What about Apple? Or Starbucks? Or others? What are their media platforms? How do they extend their reach?


3 globalization growth expansion globally

3. Globalization: Growth/Expansion Globally

One product, that is adapted to be viewed in the following countries: …


Globalization

Globalization

India, Sri Lanka, Bangladesh, Nepal, Pakistan, Japan, Brunei, South Korea, Philippines, Singapore, Taiwan, Thailand, Indonesia, Malaysia, Vietnam, Hong Kong, Papa New Guinea, Australia, New Zealand, Brazil, UK, Ireland, Austria, Germany, Switzerland, Belgium, France, Greece, Israel, Romania, 30 territories including: Russia, Middle East, Egypt, Faroe Islands, Liechtenstein, Malta, Moldova.

And…Sweden, Denmark, Norway, Finland, Italy, Bolivia, Caribbean, Central America, Colombia, Ecuador, Mexico, United States (select Hispanic markets) Venezuela, Argentina, Chile, Paraguay, Peru, Uruguay, Russia, many countries in Africa…and on and on and on: totaling MTV being tailored for viewing in:

164 Countries!

Cultural imperialism


Prequel an ode to the iphone

Lines from the film’s opening song (pre-alteration):

Oh, I come from a land, From a faraway place, Where the caravan camels roam, Where they cut off your ear, If they don’t like your face, It’s Barbaric, but hey, it’s home.


Prequel an ode to the iphone

4. DEREGULATION

the General Electric Conundrum…


General electric owns these

General Electric owns these


And they also own

And they also own

Military Production: Manufactures and maintains engines for the F-16 Fighter jet, Abrams tank, Apache helicopter, U2 Bomber, Unmanned Combat Air Vehicle (UCAV), A-10 aircraft, and numerous military equipment including planes, helicopters, tanks, and more.

GE COMMERCIAL FINANCEGE HEALTHCARE

GE ADVANCED MATERIALSGE INFRASTRUCTURE

GE CONSUMER & INDUSTRIAL GE INSURANCE

GE MONEY GE TRANSPORTATION

GE ENERGY


Part two

Part Two

Markets vs. the Public Sphere


Is the media industry different than other industries

Is the media industry different than other Industries?


The market model

The Market Model

“society’s needs can best be met through a relatively unregulated process of exchange based on the dynamics of supply and demand. This model treats the media like all other goods and services” (Croteau & Hoynes,15).


Media markets promote

“media” Markets promote _______________?

  • Efficiency

  • Responsiveness

  • Flexibility

  • innovation


The public sphere

The Public Sphere

“media are more than simply profit-making components of large conglomerates. Instead, they are our primary information sources and storytellers” (20).


Jurgen habermas

Jurgen Habermas

[his] “model posits an open mass media system that is widely accessible. It argues that information should circulate freely…fundamentally the public sphere views people as citizens rather than consumers. Furthermore it contends media should serve these citizens rather than “target” potential consumers” (20).


For the public sphere

For the Public Sphere

  • Markets are undemocratic

  • Markets reproduce inequality

  • Markets are amoral

  • Markets do not necessarily meet social needs

  • Markets do not necessarily meet democratic needs


What is the public interest

What is the Public Interest?


Prequel an ode to the iphone

Market – Whatever the public is interested in

Sphere – Media responsibility to….

a. Promote diversity (Avoid homogenity)

b. Provide Substance (w/out Elitism)


Which side do you fall on

Which side do you fall on?

“The media’s role in facilitating democracy and encouraging citizenship has always been in tension with its status as a profit making industry…” (38)


Part three

Part Three

Destabilizing Ownership


Prequel an ode to the iphone

Are these part of Mr. Media, or part of you?


Prequel an ode to the iphone

Is he part of Mr. Media, or part of you?


Prequel an ode to the iphone

2006 Most Visited Site, USA


2007 most visited sites us

2007 Most Visited Sites, US

1. Yahoo.com - Yahoo! Inc.

2. Google.com - Google Inc.

3. Myspace.com - News Corp.

4. MSN.com - Microsoft Corporation

5. ebay.com - eBay Inc.

6. YouTube.com - Google Inc.

7. Facebook.com - Facebook

8. wikipedia.org - Wikimedia Foundation

9. craiglist.org - craigslist, inc.

10. live.com - Microsoft Corporation

11Amazon.com - Amazon.com, Inc.

12. Blogger.com - Google Inc.

13. Go.com - The Walt Disney Co.

14. AOL.com - Time Warner

15. microsoft.com – Microsoft Co.

16. CNN.com - Time Warner

17. Comcast.net - Comcast Co.

18. IMDb.com - Amazon.com, Inc.

19. Flickr.com - Yahoo! Inc.

20. Photobucket.com – Photobucket

http://www.freepress.net/content/top20websites alexa, 2007


2009 most visited sites us

2009 Most Visited Sites, US

  • Google

  • Facebook

  • Yahoo! Mail

  • MySpace

  • Yahoo!

  • YouTube

  • Windows Live Mail

  • MSN

  • Yahoo! Search

  • eBay

Gmail

Bing

13. AOL Mail

14. AOL

15. Google Image Search

16. My Yahoo!

17. Wikipedia

18. Amazon.com

19. Yahoo! News

20. Craig's List

http://www.businessreviewonline.com/internet-weblog/archives/2009/08/top_20_websites.html


2012 most visited sites us

2012 Most Visited Sites, US

  • Google

  • YouTube

  • Facebook

  • Amazon

  • Yahoo!

  • Twitter

  • MSN

  • Wikipedia

  • Wordpress

  • Microsoft

http://bottomline.nbcnews.com/_news/2012/03/25/10760486-americas-10-largest-websites?lite


Prequel an ode to the iphone

  • Is The Shallows right? Do you agree with it?

  • What is the difference between Mass Media & New Media Structures for Marketing and Advertising?

  • How will Filter Bubbles influence our future consumer habits?


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