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2. Irodalom:. Philip Kotler: Marketing management (KJK, 1999)Bauer-Ber?cs: Marketing (KJK, 2000)Eload?sjegyzet. 3. 1. TERM?KPOLITIKA (PRODUCT). A piaci aj?nlat foszereploje!. 1. A piaci aj?nlat ?sszetevoi. 4. . . . ?rt?ken alapul? ?rak. Term?k saj?toss?gok, minos?g. Szolg?ltat?sok, v?laszt?k. VONZ

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