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eBooks. . . Journey & Destination

This briefing presents the value proposition of eBooks, their growth in availability, and their usage in academic and public libraries. It also explores the challenges and the evolving vision for eBooks in the digital age.

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eBooks. . . Journey & Destination

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  1. OCLC Online Computer Library Center ALA Midwinter 2005Briefing eBooks. . . Journey & Destination Million eBooks Celebration University of Hong Kong September 22, 2006

  2. eBooks. . . Early Value Proposition

  3. P Print Book eBook Value Proposition • Access and search more vetted, high-quality content at one time • Technology increases search tools & options • Serves remote patrons, distance learners • Vetted, High-Quality Content • Ease of Use

  4. Growth in eBook Availability 117,000 99,760 81,512 63,617 Numbers of Titles 48,977 39,952 24,599

  5. Growth in Library Adoption 15,179 13,014 8,600 7,200 6,896 4,000

  6. The Collection Development ChallengeTop Ten Subject Areas

  7. Academic Research Libraries

  8. Academic Libraries

  9. Public Libraries

  10. eBook Usage Average Session Length: 15 minutes Average Time in a Title: 8 minutes Typical Uses: Research Papers, General Reference, Homework, Presentations, Team Projects Frequently Used Subjects: Social Science, Technology, Science, Medicine, Fine Arts, Philosophy, Computers, Psychology, Religion, Business, Political Science

  11. eBook Usage Pages Viewed Per Month per Year

  12. Top 10 Subject Areas Accessed Academic Libraries, (including ARL’s) Technology, Religion Psychology Engineering and 4% 4% Manufacturing 4% Business, Economics and Management 25% History: World and General 4% Education 6% Literature 10% Social Sciences: General 18% Computers 12% Medicine 13%

  13. Medicine 9% Top 10 Subject Areas Accessed Public Libraries Education Religion Arts 4% 3% 3% Business, Economics and Management 29% Psychology 4% Law 5% Social Sciences: General 9% Computers Literature 21% 13%

  14. The JourneyA Summary • The value proposition for eBooks has taken hold • More than an “electronic version” of print • Robust searching facilitates the use of much more content and increases • options for use • Libraries continue to ensure the quality of what students and patrons use • Availability of eBook content has increased steadily • Publishers now participating actively • Library adoption increasing • Collection development strategies appear to be • different for “e” • As more is available, usage has increased • Relationship to collection development needs to be explored Defining the Destination…

  15. Weak Market Confidence Publisher concerns over Cannibalization Delivering on market expectations Content Not Containers Evolving Product Definition The Digital “Evolution”: eBooks to eContent Try It Buy It Commit To It Grow It Deliver It

  16. Containers Not Content The Digital “Evolution”: What’s Hampering Progress? Try It Buy It Commit To It Grow It Deliver on it Weak Market Confidence Publisher Concerns over cannibalization Delivering on market expectations Evolving Product Definition Content not Containers

  17. eResources Today. . . eAudiobooks eBooks eArticles eJournals eDatabases Many containers. . .

  18. eVideo eBook eJournal Historic Database eArticles eLecture Series Today’s Vision:Content Regardless of Location or Format

  19. The market really wants. . . • Maximum flexibility • Customer defined “collections” • including multiple formats • Alternative buying approaches • Free through my library • Purchase all or part • Subscription • Temporary rental • Access options • Simultaneous • Unlimited access • Short-term, high-use • Pay per view

  20. The market really wants. . . • Robust linking • Internal and external to the • piece being viewed • Disaggregation & reaggregation • “On the fly” • Whole documents • Pieces of documents • Clips of visual and audio • Integration with eLearning • eTextbooks • Personalization • “Remember me” • “You might like”

  21. What Prevents the Vision from Becoming Reality... • Challenges with integrating content formats • Formats and variations in processing time and costs • Content may reside on various platforms • Various digital rights protocols • Blending of business models • Purchase, Subscription, FTE, Usage-based • Requires a move to XML • Costly for all involved • Uncertain commitment • Degree to which libraries and publishers are willing to experiment and commit resources

  22. Tomorrow’s Vision:Container becomes meaningless eVideo eBook eJournal Historic Database eArticles eLecture Series

  23. Closing Thoughts. . . “Media are converging – text, images, audio, and content – and are increasingly interactive in the consumer world, which will drive the next wave of development for eBooks.” “Teenagers and young adults who are personalizing their own radio stations on the Web, capturing and creating text and pictures on their cell phones, and dismissing the CD “containers” to design their own iPod playlists, will expect the same kind of unfettered, personalized, contextualized access to content, regardless of where it’s been traditionally stored.” Outsell Inc., Trend Alert: Books are Back Big-Time in the Enterprise – eBooks and Yes, Even Print, Volume 8, June 10, 2005

  24. OCLC Online Computer Library Center Thank You Rich Rosy Vice President, eContent OCLC Online Computer Library Center, Inc. & NetLibrary rrosy@netlibrary.org www.netlibrary.org www.oclc.org

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