Collaborative knowledge
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Collaborative Knowledge. NISI in a Large Company. Is it possible to NISI in Big Biz?. What if Skunkworks is not an option? How do we apply the NISI process? Some companies already apply some of the principles:. Nail the Pain in Big Biz. Upper Management. Existing Infrastructure.

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Collaborative Knowledge

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Collaborative knowledge

Collaborative Knowledge

NISI in a Large Company


Is it possible to nisi in big biz

Is it possible to NISI in Big Biz?

  • What if Skunkworks is not an option?

  • How do we apply the NISI process?

  • Some companies already apply some of the principles:


Nail the pain in big biz

Nail the Pain in Big Biz

Upper Management

Existing Infrastructure


Nail the solution in big biz

Nail the Solution in Big Biz

BIG

INTUIT


Nail the solution in big biz1

Nail the Solution in Big Biz

  • Ensure upper management understands the process, and that start will be slow, customers few, and revenues low

  • Keep it low budget!

  • Align part of engineering to be agile and responsive to customer feedback

Zen Principle


Nail the go to market strategy

Nail the Go-To-Market Strategy

  • Sometimes constrained by partnerships, processes, pricing strategies, and sales channels


Nail the business model

Nail the Business Model

Is Revenue Enough?

Retention


Key takeaways

Key Takeaways

  • Use the right tool for the job

    • Unknown pain or solution = NISI

    • Known pain or solution = pseudo NISI or others

    • Won’t tell you how to market product

  • Continuous feedback/communication

  • Set expectations early and clearly

  • Keep in mind existing infrastructure (don’t let it blind you)

  • Zen Principle of Beginner’s Mind

  • Align and involve engineering

  • Be willing to spin off (Innovators Dilemma)

  • Nailed = Recurring Revenue or Retention?


Collaborative knowledge

Questions?


Collaborative knowledge

Appendix


Is it possible to nisi

Is it possible to NISI?

  • What if Skunkworks is not an option?

  • How do we apply the NISI process?

  • Some companies already apply some of the principles:

    • Boeing introduced concept of Dreamliner more than a year before it would ever fly.

    • Yet it had preorders of 900 planes totally $150 Billion


Nail the pain in big biz1

Nail the Pain in Big Biz

  • Initiatives sometimes come from upper management, marketing, or engineering, but often from gut instinct

    • It should come from market/customer analysis

  • Market pain hypothesis can be filtered or seen through the lens of what has already been developed

  • Established infrastructure can be utilized, so keep it in mind

    • Example: existing technology or sales channel


Nail the solution in big biz2

Nail the Solution in Big Biz

  • Easy to get meetings with your name, but set clear expectations. This is not a sales call, you want an open dialog and feedback

  • With existing products it is often better to watch usage instead of asking for pain or troubles (Intuit – Follow Me Home)

  • Seek out the smartest people throughout the company (cross functional) to get their insights


Nail the solution in big biz3

Nail the Solution in Big Biz

  • Ensure upper management understands the process, and that start will be slow, customers few, and revenues low

  • Keep it low budget!

  • Align part of engineering to be agile and responsive to customer feedback

  • Apply Zen principle of beginners mind, even though you are the expert


Nail the go to market strategy1

Nail the Go-To-Market Strategy

  • Often best to spinoff a start-up

  • Consider the Innovator’s Dilemma

  • Sometimes constrained by partnerships, processes, pricing strategies, and sales channels

  • Much of this will be the same as in a smaller business


Nail the business model1

Nail the Business Model

  • Often the same in a small business

  • Perhaps revenue isn’t the best indicator of a nailed business model

    • Customer Retention?

    • Repeat Revenue?


Key takeaways1

Key Takeaways

  • Use the right tool for the job

    • Unknown pain or solution = NISI

    • Known pain or solution = pseudo NISI or others

    • Won’t tell you how to market product

  • Continuous feedback/communication

  • Set expectations early and clearly

  • Keep in mind existing infrastructure (don’t let it blind you)

  • Zen Principle of Beginner’s Mind

  • Align and involve engineering

  • Be willing to spin off (Innovators Dilemma)

  • Nailed = Recurring Revenue or Retention?


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