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The Offbeat. Revising the website of MSU’s undergraduate literary magazine. Overall Goal of the Website. To inform students about the magazine To encourage students to get involved To find out how to purchase the magazine. Current Website. Usability Testing.

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the offbeat

The Offbeat

Revising the website of MSU’s undergraduate literary magazine

overall goal of the website
Overall Goal of the Website

To inform students about the magazine

To encourage students to get involved

To find out how to purchase the magazine

usability testing
Usability Testing
  • Interviewed several of our peers who might be interested in The Offbeat
  • Had them answer a five question survey
  • Most had the same answers
  • For first impression, many said it looked nice/ was pleasant to look at
  • Several said the top heading/picture is pretty and draws you in
  • One person wished there was a list or bullet points on home page instead of paragraph
  • Others said there should be a better explanation of what The Offbeat actually is and the link to the MSU Press should be bolded or highlighted to make it easier to find for purchasing reasons
initial design philosophy
Initial Design Philosophy
  • Show past issues of the magazine in a visually appealing way
  • An archive would allow students to get a *taste* of the magazine before they buy it in order to encourage them to purchase it
  • Purchasing Information would be more readily accessible (it currently is hidden under the FAQ)
  • Changing the cover photo to something more relevant
final design philosophy
Final Design Philosophy

The design should represent the Offbeat aesthetic: avantgarde, cool, hip, “offbeat,” etc.

The purpose of the website is to attract writers, artists, and creative thinkers, and to encourage their submissions to the magazine

Implement updated design, including bright colors and more accessible purchasing information, including past issues

Updated social media links, contact information, what’s new, and staff listing

our goals conclusions
Our Goals/Conclusions
  • Worked with the design drafted by the staff and implement content changes
  • Create a style guide so the website can continue to be updated
    • CSS and format issues can be solved, and information can be updated often