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Participative Methods on Cultural Value Management in Rural Areas

Participative Methods on Cultural Value Management in Rural Areas. György Fekete Central Transdanubian Regional Innovation Agency Nonprofit Ltd. Budapest, 09. April 2014. Content of the presentation. What is the SY_ CULTour ? What was our main objective ? Methodology G uidelines

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Participative Methods on Cultural Value Management in Rural Areas

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  1. Participative Methods on Cultural Value Management in Rural Areas György Fekete Central Transdanubian Regional Innovation Agency Nonprofit Ltd. Budapest, 09. April 2014

  2. Content of the presentation • What is the SY_CULTour? • Whatwasour main objective? • Methodology • Guidelines • Results

  3. What is the SY_CULTour? • Transnational Cooperation Framework • South East European Project • 17 partners from 6 countries • 39 month „Synergy of culture and tourism: utilization of cultural potentials in less favored rural areas“

  4. What was our main objective? • Top-downprincipledoes not work! • Manyprojectsjust on paperandlackofcommunicationamongpublicofficialsandlocalcommunities • Real questionsforlocalcommunities: Whatkindofdevelopment is goodfor us/wewant? How do wewish to presentourculture to tourists?

  5. Our main ideas (1/2) cultural values can contribute to new growth and new employment opportunities as well as social re-vitalisation of rural communities Culturalvalues as a toolfordevelopment values = traditionalarts, culturalheritage, events, popularculture, naturalheritagewithculturalsignificance…, which are VALUED and RECOGNISED bythelocalcommunity as havingdevelopmentalpotential

  6. Our main ideas (2/2) 2. Bottom-up approach as thekeyconcept • Involvmentoflocalstakeholdersfromthevery start • Activationoflocalcommunities • Takingresponsibilityofyourowndevelopment • Ensuring that actions have a longlasting effect

  7. Methodology – participative approach „Specifictoolwhicharemeaningsfrom a simpleinformationtransfertobuildup an activepertnership… (Reitbergen-McCracken – Narayan 1998).” • Participativetechnics: • Brainstorming; • Charrette; • Citizen Jury; • ConsensusConference; • Delphi Expert Panel; • European AwarenessScenarioWorkshop; • Focus Group; • Goal-Oriented Project Planning; • Open SpaceTechnology; • World Café. • Usedforobtaining: • Conflictresolution; • Knowledgecreation; • Knowledgesharing; • Rulesharing; • Communication; • Qualityimprovement.

  8. Main output: Guidelinesofmanagingculturalvalueswithdevelopmentalpotential in ruralcommunities • A model (set of rules/recommendations) on how to activate locals and involve them in the process of new development • The end user: local communities, municipalities, NGO‘s, developmental agencies, individuals, tourism workers, …

  9. Guidelines: • The guidelines help the people who want to contribute to the development of rural areas by utilizing its cultural values. • Step by step manual lead the reader through the key phases from the first idea to the realization. • It consists of six steps Step 1 Step 5 Step 6 Step 2 Step 3 Step 4 Designate a work team Territorial context Defining the priorities Detailed tasks Implement the steps Evaluation Cultural values Specific objectives Communication strategy Coordinate the action plan Reach a common vision Form a clear idea Stakeholders Work teams Action plan

  10. Guidelines: • This is themoment of „moulding” and shapingthevision. • Form a team of peoplewhowishtocarry out thegiven idea. • Commonconsensusonthevision. • Whatwewanttoachieve? • The main activities. • The results. • The indicators; • Transfer of goodpractices.

  11. Guidelines: • The work team has toproduce a generaloverview of thearea and theexistingculturalvalues. • Demographical, geographical, social, environmental, economic, politicaloverview • Identification of theculturalvalueswithdevelopmentpotential • Identification of therelevantstakeholders.

  12. Guidelines: • Staregicplanmaking • The work team has totailorthechosen idea accordingtothestakeholdersneeds. – 1stWorkshop • Defineclearobjectives and goals. – 2ndWorkshop • Allthestakeholderswhocareabouttheimplementation of the idea should be dividedintosmallerworkteams. – 2ndWorkshop

  13. Guidelines: • Preparingtheactionplan. • Clearlydefinethetasks and determinethetimeframe. – 3rdWorkshop • Setup a communicationstrategytoguaranteetheeffectiveness. • The actionplan must be preparedinaccordancewiththe local, regional and nationalstrategies.

  14. Guidelines: • Managing and implementation. • Eachwork team startstoimplementitsowntouristpackage. • Coordinate and managetheproposedactionplan.

  15. Guidelines: • Monitoring and evaluation. • Evaluation of theimplementationoftheproposedtouristpackages.

  16. Mainresults • Social effects most evident, short-term • Revitalization, empowerment, social cohesion • Economic effects more long-term • Diversificationof tourist supply, community resilience • (responsible) tourism can help preserve cultural heritage

  17. Thank you for your attention! György Fekete Project manager CentralTransdanubianRegionalInnovationAgency Nonprofit Ltd. www.kdriu.hu E-mail: gyorgy.fekete@kdriu.hu Mobile: +36-20/275-7652 www.sycultour.eu

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