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Fan Your Success

Fan Your Success. Jen Lowe BoomBoom Percussion & Tony Caporale TwinBear Management. Fan Your Success. Identify your  FANS! Critical first step to inspire social media engagement. T he internet is faster than any other method. Sharing is not Piracy…. You need a social media plan.

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Fan Your Success

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  1. Fan Your Success

  2. Jen Lowe BoomBoom Percussion & Tony Caporale TwinBear Management

  3. Fan Your Success • Identify your FANS! • Critical first step to inspire social media engagement.

  4. The internet is faster than any other method. Sharing is not Piracy…

  5. You need a social media plan What is Social Media? Social Media is a fundamental shift in the way we communicate

  6. Annual Internet Growth Conclusion The Web Goes Social Humanization Phase Research Phase Commercial Phase

  7. Social Media Impacts Purchases TwinBear Results

  8. People Trust Their Friends TwinBear Results

  9. Social Media is Not the Following: TwinBear Results

  10. What Makes Social Media Different? Friends Sharing Content TwinBear Results

  11. How Much Time Does It Take To Reach 50 Million People? Radio - 38 Years TV - 13 Years Internet - 4 Years iPod - 3 Years TwinBear Results Facebook – 9 Months

  12. Currently, Facebook reaches more than 175 million people per day

  13. Social Media Stats • The Fastest Growing Segment on Facebook are Females 55 + years old • 200 Million comments are posted per day on Facebook • Nearly 80% of all comments are opinions about product and service experiences. • 80% of all Twitter comments are made from a mobile device. What might this mean for a good or bad customer experience? • Engaging on Social Media Sites is Now the Most Popular Activity Online - Ahead of Personal Email

  14. Connect Fans To Each Other

  15. Build A Community Centered Around Your Brand

  16. Establish Goals and Objectives • Strengthen Fan Loyalty • Communicate More Effectively • Organize Social Clubs

  17. Build The Community • Host & Manage Content • Provide Online Share Tools • Invite Fan Participation

  18. Monitor the Message • Reputation Management • Listen and Respond • Control the Message

  19. Metrics: Measuring Impact In Real Time • Track Fan Activity • Use Site Analytics • Refer to Monthly Reports

  20. Educate & Support

  21. Permission Asset: Most Valuable Permission is like dating. You don't start by asking for the sale at first impression. You earn the right, over time, bit by bit. – Seth Godin

  22. Identify Include Gather Empower Reward Appreciate Inspire

  23. No one wants to spread your message more than your fans!

  24. Jen Lowe BoomBoom Percussion & Tony Caporale TwinBear Management

  25. Fan Your Success

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