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Great By Choice Leading Above the Death Line. Sydne Collier Amanda Haines Jacob Johnson Eric Launer Katie Shaw Zach Slagle Mark Weyandt. Overview. Productive Paranoia Paranoia 1 Paranoia 2 Paranoia 3. Productive Paranoia. 10x lead with productive paranoia

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Great by choice leading above the death line

Great By ChoiceLeading Above the Death Line

Sydne Collier

Amanda Haines

Jacob Johnson

Eric Launer

Katie Shaw

Zach Slagle

Mark Weyandt


Overview
Overview

  • Productive Paranoia

  • Paranoia 1

  • Paranoia 2

  • Paranoia 3


Productive paranoia
Productive Paranoia

  • 10x lead with productive paranoia

  • Conditions unexpectedly change violently and fast

  • Continuously asking “What if?”

    The only mistakes you can learn from are the ones you survive


10x journey and the death line
10X Journey and the Death Line

Good Events

10X Journey

Stay above the Death Line

Bad Events

Death Line


Productive paranoia 1 extra oxygen canisters its what you do before the storm comes
Productive Paranoia #1.Extra Oxygen Canisters- Its What You Do Before The Storm Comes

  • Oxygen Canisters= cash reserves and a conservative balance sheet

  • Intel cash position reaches 40 percent of annual revenues

  • Worried about the 5 percent where catastrophe could devastate the industry


10xers and remaining productively paranoid
10xers and Remaining Productively Paranoid

  • What they do before the storm comes is what matters most

  • Started building buffers and shock absorbers as a habit early on

  • Being prepared for the Black Swan event


Southwest airlines
Southwest Airlines

  • Only Airline Prepared for 9-11

  • Stock price rise at the end of 2001

  • Only airline to turn a profit in 2002


Red bull
Red Bull

  • Keep Growing in different markets

  • Involved in many different sports including owning a formula one racing team and an MLS team


Productive paranoia 2 bounding risk
Productive Paranoia 2: Bounding Risk

  • 10x Companies and the risks

  • Death Line Risk

  • Asymmetric Risk

  • Uncontrollable risk





Productive paranoia 3
Productive Paranoia 3

  • ZOOM OUT – SENSE CONDITIONS, TIME, RISK, PLANS

  • zoom in – execution


Red bull marketing
Red Bull Marketing

  • Zoom Out – Realizing problems with marketing

  • Zoom In – Created new marking scheme that they could afford


Execution
Execution

  • Buzz marketing/word of mouth

  • Youth culture

  • Extreme sports

  • Dance music parties

  • Student brand managers


Conclusion
Conclusion

  • Productive Paranoia

  • Paranoia 1

  • Paranoia 2

  • Paranoia 3


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