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The Psychology Behind Advertisements Directed Towards Young Adults PowerPoint PPT Presentation


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The Psychology Behind Advertisements Directed Towards Young Adults. Christopher Van Redman. “….as of the year 2000 there were more than 27 million adults between the ages of 18 and 24.” (U.S. Census Bureau, 2000).

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The Psychology Behind Advertisements Directed Towards Young Adults

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The psychology behind advertisements directed towards young adults

The Psychology Behind Advertisements

Directed Towards Young Adults

  • Christopher Van Redman


The psychology behind advertisements directed towards young adults

“….as of the year 2000 there were more than 27 million adults between the ages of 18 and 24.”(U.S. Census Bureau, 2000)

  • “The average young person views more than 3000 ads per day on television (TV), on the Internet, on billboards, and in magazines.”(Quart, The Buying and Selling of Teenagers, 2003)


The psychology behind advertisements directed towards young adults

  • “…advertising is a $250 billion/year industry with 900 000 brands to sell.”

  • (Linn, Consuming Kids, 2010)

  • “Teenagers spend $155 billion/year, children younger than 12 years spend another $25 billion, and both groups influence perhaps another $200 billion of their parents' spending per year. “

  • (Linn, Consuming Kids, 2010)


The psychology behind advertisements directed towards young adults

Emotions

  • ᵠ Being accepted by others

  • ᵠ Having membership in an elite group

  • ᵠ Self-acceptance

  • ᵠ Security

  • ᵠFamily

  • ᵠChange

  • ᵠ Excitement

  • ᵠ attract sex

  • ᵠbe sexy

  • ᵠand/or have sex


The psychology behind advertisements directed towards young adults

Fear Tactics

  • ᵠ fear of death / aging / sickness

  • ᵠ fear of failure

  • ᵠ fear of poverty

  • ᵠ fear of violence

  • ᵠ fear of bodily embarrassments

  • ᵠ fear of sexual failure

  • ᵠ fear of failing to provide

  • ᵠ fear of aging / sickness


The psychology behind advertisements directed towards young adults

Identity & association

  • ᵠ wealth / luxury

  • ᵠ fame / prestige

  • ᵠ happiness

  • ᵠ success

  • ᵠ youthfulness / health

  • ᵠ excitement / adventure / risk

  • ᵠ patriotism

  • ᵠ independence / individuality / non-conformity

  • ᵠ love / romance / sex


The psychology behind advertisements directed towards young adults

  • “ The entertainment industry – television, motion picture companies, music – has put $283.5 million into federal elections since 1990; in just the past three years (2008-10) the industry has spent roughly that much again on lobbying.”

  • (Hodge, Kress. Social Semiotics, 2011)

  • The

  • Players

  • 1. Time Warner

  • 2. VIACOM

  • 3. Vivendi Universal

  • 4. Walt Disney

  • 5.News Corp

:“…As a process whereby progressively fewer individuals or organizations control increasing shares of the mass media.”

-(Rowland, Mass communications: a comparative introduction)


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