A social media service designed to enhance your event .

1. A social media service designed to enhance your event. • Access a new communications channel with your target audience • Build an online community of followers and convert them to event attendees. • Create a more engaging experience for attendees at your event • Create a community that is engaged, passionate and vocal • Extend the event with year-round online discussions that promote your brand • Leverage passionate followers to promote your brand and event • Strengthen and enhance your brand message

2. A social media service designed to enhance your event. Our services: • Build and connect your social media sites • Attract followers, expand and optimize your online community • Deliver engaging content that inspires conversations about your event • Drive traffic to your event by converting followers to attendees • Enhance your attendee’s event experience with cutting edge technology • Measure the results

3. Our Process • Strategy • Recommendation • Pre-Event Community build-up • Event Integration • Maintenance & Measurement • Evaluation • Set Objectives • Work with customers to understand their current online activities • Understand brand image, tone, personality • Review marketing initiatives to ensure alignment • Competitive analysis • Identify and profile audience • Set measurable objectives (ROI) • Deliver a custom social media plan identifying recommended channels • Recommend event-site technology tools to help meet your objectives • Provide a high-level content and rich media deliver plan • Identify internal teams and responsibilities • Provide high-level measurement plan • Recommendations for a social media advertising plan • Build and connect social media platforms (blog, Facebook, Twitter, YouTube, etc.) • Determine how the social media tools interface with your existing infrastructure, and ensure the process and platforms are properly tied • Identify potential online advocates and solicit content. • Build a following/ populate the online community • SEO – optimize sites to get found on Google searches • Executing campaign strategy at the event (blogging, posting, tweeting, video feeds etc.) • Managing technology tools onsite • Facilitate event site gatherings to promote the online community (Tweet-ups) • Install and man the Social Media Genius Bar • Provide signage at the event communicating the online strategy • Leverage Freeman’s internal resources and partners to continuously maintain social sites • Develop ongoing communications plan with your growing online community using new channels • Utilize social tools to understand what is being said about your organization and respond in real time • Track conversion of followers to attendees • Measure engagementand commenting

4. Discovery. Brian Storming. Setting Objectives. • Gain a complete understanding your brand objectives • Get a feel for your organization’s unique personality • Understand your current online activities and objectives • Review marketing initiatives to ensure alignment • Competitive analysis and market research • Identify and profile audience • Set measurable objectives (ROI)

5. Plan of attack and recommended tools • Deliver a custom social media plan identifying recommended channels • Recommend event-site technology tools to help meet your objectives • Provide a high-level content and rich media deliver plan • Identify internal teams and responsibilities • Provide high-level measurement plan • Provide high-level social media advertising plan

6. Building your online community • Pre-Event Community build-up • Build and connect your social media sites • Attract followers, expand and optimize your online community • Identify potential online advocates and solicit content • Create compelling content and syndicate • Drive traffic to your event (convert followers to attendees) Your Brand

7. Event Integration • Enhance attendee’s experience with cutting edge technology • Execute campaign strategy at the event (blogging, posting, etc.) • Facilitate event gatherings to promote the online community • Kiosk to educate about social media and solicit followers • Signage that advertises the online community

8. Measuring and maintain • Leverage Freeman’s internal resources and partners to maintain sites • Develop ongoing communications plan to keep momentum going • Utilize social tools to understand what is being said about your organization and respond in real time • Track conversion of followers to attendees • Measure engagement and commenting Social Media Genius Bar