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User Generated Content & Basketball . Nereide Crisologo Lauren D’Elia Lissette Martinez Priya Patel Danielle Tsimberg. There are three levels of communication. The age of Web 2.0 accesses the second & third level .

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User Generated Content & Basketball

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User generated content basketball

User Generated Content & Basketball

Nereide Crisologo

Lauren D’Elia

Lissette Martinez

Priya Patel

Danielle Tsimberg


There are three levels of communication the age of web 2 0 accesses the second third level

There are three levels of communication. The age of Web 2.0 accesses the second & third level

Saeks, F. (2011). Social media: Has it lived up to the hype? Franchising World, 43(1), 12. http://search.proquest.com/docview/848700153

Lissette Martinez

Nereide Crisologo


There are several outlets for user generated content

There are several outlets for user generated content

Lauren D'Elia

Nereide Crisologo


User generated content basketball

Average digital content in American household is on an upward trend, ever since Web 2.0 was introduced.

Source: http://www.smartbitsmag.com/Visionsfor2009.html

Lauren D'Elia


Facebook reaches a wide audience and is the second most popular site according to alexa

Facebook reaches a wide audience and is the second most popular site according to Alexa

Source:http://thechrisvossshow.com/amazing-2011-facebook-stats-facebook-takeover-of-our-daily-lives/

http://www.alexa.com/siteinfo/facebook.com#

Lauren D'Elia

Nereide Crisologo


Facebook is the most popular ugc driven website

Facebook is the most popular UGC driven website.

Source:http://thechrisvossshow.com/amazing-2011-facebook-stats-facebook-takeover-of-our-daily-lives/

Lauren D'Elia

Nereide Crisologo


User generated content basketball

User Generated Content is becoming a popular choice for local businesses

  • 40% - Increase of local businesses using Facebook in the last year

  • 37% - of MerchantCircle’s respondents say social media has proven to be highly effective.

"Social Media Marketing Up 40% among Local Businesses." Informationweek - Online (2011):. ABI/INFORM Global. Web. 25 Feb. 2011.

Lissette Martinez

Nereide Crisologo


Companies seek help with managing their social media

Companies seek help with managing their social media

Nereide Crisologo


Nba and user generated content

NBA and User Generated Content

Nereide Crisologo


Nba has achieved success enabling user generated content

NBA has achieved success enabling user generated content

  • 45% increase the number of video viewers on nba.com to more than a billion views from 2008-2009

    • Increase in TV audience due to “must see updates” and reminders

      Nba.com now has fans following throughout the entire year instead of only for the season.

Sauer, Patrick J. NBA Effectivelyutillizessocial media to connect with fans. <http://www.fastcompany.com/magazine/150/give-and-go.html>

Lissette Martinez

Nereide Crisologo


User generated content basketball

The NBA allows each team to the freedom to create their own web content, other leagues have stricter policies.

  • NFL league policy allows social media usage by players, coaches, and football operations personnel for up to 90 minutes before kickoff , and after media interviews

  • Policy also prohibits play-by-play description of NFL games in progress

“Kramer, Staci D. “New NFL policy limitssocial media use on gamedays.” Aug 31, 2009. <http://paidcontent.org/article/419-new-nfl-policy-limits-social-media-use-on-game-day/>

Nereide Crisologo


All nba teams have a minimum of five user generated content attributes on their websites

All NBA teams have a minimum of five user generated content attributes on their websites

Nereide Crisologo


User generated content basketball

All NBA teams have the “TV companion” which

allows fans to chat during the entirety of a game

Danielle Tsimberg

Nereide Crisologo


User generated content basketball

Access to chat allowed through link to

Facebook, Twitter,

or Team specific fan social network login

Sign in through Facebook, Twitter , or Bulls Connect

Nereide Crisologo


User generated content basketball

Bulls.com is one of eight team websites that allows comments

Nereide Crisologo


User generated content basketball

Contests and Sweepstakes is a popular attribute

on NBA team websites

Daniel Tsimberg

Nereide Crisologo


User generated content basketball

Some NBA teams have a separate network for fans to interact

Lissette Martinez

Nereide Crisologo


User generated content basketball

Nereide Crisologo


User generated content basketball

Top teams ranked by Alexado not have high Social Media activity, except the top two teams: Lakers and Bulls

Nereide Crisologo

http://www.sportsfangraph.com/


Popularity on facebook and twitter not always reflective of high website traffic

Popularity on Facebook and Twitter not always reflective of high website traffic

Rank based on

Alexa

6

2

19

10

1

Lissette Martinez

Nereide Crisologo

http://www.sportsfangraph.com/


Bottom alexa nba memphis grizzlies

Top Alexa NBA-LA Lakers

Bottom Alexa NBA-Memphis Grizzlies

alexa.com/siteinfo/lakers.com

- Contest

- Alexa Rank

-Podcast

-PersonalPage

  • http://my.lakers.com/web/lakers/home

- No Alexa Rank Provided

  • facebook.com/losangeleslakers

  • twitter.com/lakers

    facebook.com/MemphisGrizzlies

  • twitter.com/memgrizz

Priya Patel

nba.com/grizzlies/dance/dance-index.html


User generated content basketball

Lakers interact with fans,

Grizzlies speak at fans.

Nereide Crisologo


User generated content basketball

Big Ten Basketball &

User Generated Content

Nereide Crisologo


Big ten basketball team websites did not have their own domain

Big Ten Basketball team websites did not have their own domain

  • Alexa ranking based on university athletic department main page

    • Illinois Fighting Illini

    • Purdue Boilermakers

    • Michigan Wolverines

      11. Ohio State Buckeyes

Nereide Crisologo


User generated content basketball

Popularity on Facebook and Twitter not always reflective of high website traffic

Rank based on

Alexa

5

9

1

2

4

11

6

7

8

10

Nereide Crisologo


Effective user generated content is more than use of facebook twitter

Effective User Generated content is more than use of Facebook & Twitter

High Website traffic

  • There are other user generated content attributes that are not being used!

    • Video/Photo Sharing

    • Question & Answer

    • Comments/Feedback

“Drive powerfullyrelevant traffic, more leads, and sells”. Social Media Marketing.

http://www.socialmediamarketing.com/eBook.pdf

Nereide Crisologo


Works cited

Works Cited

Bianca Bosker . Twitter User Statistics Revealed Published: April, 2010

http://www.huffingtonpost.com/2010/04/14/twitter-user-statistics-r_n_537992.html

Bughin, Jacques R. “ How Companies Can Make the Most Out of User-Generated Content” Published August, 2007

https://www.mckinseyquarterly.com/How_companies_can_make_the_most_of_user-generated_content_2041#

Decker, Sam. "4 Unexpected Benefits of User-Generated Content | ClickZ." ClickZ | Marketing News & Expert Advice. BuddyMEdia, 10 Aug. 2011. Web. 25 Feb. 2011. <http://www.clickz.com/clickz/column/1725569/unexpected-benefits-user-generated-content>.

Furgison, Alison. “Taking Advantage of User-Generated Content Sites” Published March, 2009

http://www.dirjournal.com/articles/taking-advantage-of-user-generated-content-sites/

Hayes,Garyand Papworth, Laurel. The Social Media Campaign. Published 2008

Khanra, Malobika and Biswas, Debarshi. “User-Generated Content: Embracing Social Networking to Deliver More Engaging Technical Documentation” Published: April, 2010

http://uxmatters.com/mt/archives/2010/04/user-generated-content-embracing-social-networking-to-deliver-more-engaging-technical-documentation.php

Kramer, Staci D. “New NFL policy limitssocial media use on gamedays.” Aug 31, 2009. http://paidcontent.org/article/419-new-nfl-policy-limits-social-media-use-on-game-day/

Perez, Sarah.“4 Ways Companies Use Twitter” Published March, 2009

http://www.readwriteweb.com/enterprise/2009/03/4-ways-companies-use-twitter-for-business.php


Works cited1

Works Cited

Saeks. "Social Media: Has Is Lived up to the Hype?" Franchising World (2011). ABI/Inform Global. Web. 24 Feb. 2011. <http://search.proquest.com/docview/848700153>.

Sauer, Patrick. "NBA Effectively Utilizes Social Media to Connect With Fans | Fast Company." FastCompany.com - Where Ideas and People Meet | Fast Company. 1 Nov. 2010. Web. 25 Feb. 2011. <http://www.fastcompany.com/magazine/150/give-and-go.html>.

Scalebook.net writers. “ Activities related to UGC” Published August, 2009

http://blog.scalebook.net/

Stock, Kyle. "A Bakery Gets Sweet Returns From Social-Media Blitz - WSJ.com." Business News & Financial News - The Wall Street Journal - Wsj.com. Wall Street Journal, 14 Feb. 2011. Web. 25 Feb. 2011. <http://online.wsj.com/article/SB10001424052748704723104576061900588958180.html?KEYWORDS=A Bakery Gets Sweet Returns From Social-Media Blitz>.

“Top 15 Popular Web 2.0 Websites” The eBiz Knowledge Base. February, 2011

http://www.ebizmba.com/articles/web-2.0-websites

Voss, Chris “Facebook Takeover of our Daily Lives” Published January, 2011

http://thechrisvossshow.com/amazing-2011-facebook-stats-facebook-takeover-of-our-daily-lives/


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