Quality function deployment qfd
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Back to Basics. Quality Function Deployment (QFD). The Voice of the Customer. What is QFD?. Quality Function Deployment is a design planning process driven by customer requirements. QFD deploys “The Voice of the Customer” throughout the organization.

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Quality Function Deployment (QFD)

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Quality function deployment qfd

Back to Basics

Quality Function Deployment(QFD)

The Voice of the Customer


What is qfd

What is QFD?

Quality Function Deployment is a design planning process driven by customer requirements.

  • QFD deploys “The Voice of the Customer” throughout the organization.

  • QFD uses planning matrices -- each called “The House of Quality”.


Benefits of qfd

Benefits Of QFD

  • Customer Driven

  • Reduces Implementation Time

  • Promotes Teamwork

  • Provides Documentation


Customer driven

Customer Driven

  • Creates Focus On Customer Requirements

  • Uses Competitive Information Effectively

  • Prioritizes Resources

  • Identifies Items That Can Be Acted On

  • Structures Resident Experience/Information


Reduces implementation time

Reduces Implementation Time

  • Decreases Midstream Design Change

  • Limits Post Introduction Problems

  • Avoids Future Development Redundancies

  • Identifies Future Application Opportunities

  • Surfaces Missing Assumptions


Promotes teamwork

Promotes Teamwork

  • Based On Consensus

  • Creates Communication At Interfaces

  • Identifies Actions At Interfaces

  • Creates Global View-Out Of Details


Quality function deployment qfd

Voice of the Designer

Voice of the Customer


Quality function deployment qfd

x = Design Trade-offs


Quality function deployment qfd

Benchmarking


Quality function deployment qfd

Reverse Engineering


Deploying the voc

Technical

Requirements

Customer

Requirements

Product

Requirements

Technical

Requirements

Process

Requirements

Product

Requirements

Control

Requirements

Process

Requirements

Deploying the VOC


Provides documentation

Provides Documentation

  • Documents Rationale For Design

  • Is Easy To Assimilate

  • Adds Structure To The Information

  • Adapts To Changes (Living Document)

  • Provides Framework For Sensitivity Analysis


House of quality

Prioritized Technical

Descriptors

House Of Quality

Interrelationship

between

Technical Descriptors

Technical Descriptors

(Voice of the organization)

Customer Requirements

(Voice of the Customer)

Relationship between

Requirements and Descriptors

Prioritized Customer

Requirements


The objectives of qfd

The Objectives of QFD

  • Determine the voice of the customer.

  • Examine the company’s response to this voice.


Qfd summary

QFD Summary

  • Orderly Way Of Obtaining Information & Presenting It

  • Shorter Product Development Cycle

  • Considerably Reduced Start-Up Costs

  • Fewer Engineering Changes

  • Reduced Chance Of Oversights During Design Process

  • Environment Of Teamwork

  • Consensus Decisions

  • Preserves Everything In Writing


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